Looking for a new podcast?
Maybe you just want to hear my tweets in your ear?

I had a great convo with Josh on the @Rhodes2Wealth podcast.

We got into:
💸 How we grew our agency to $1.2M in the first 12 months.
💰 Working with 9-fig clients
🧠 Bagpipes and neuroplasticity
👇
📈 How I "invented the marketing infographic"
🦠 What to do when you go viral
🔥 FireTeam's origin, and what makes us different
🤑 How to get those first few clients
🤞 Why case studies are the "North Star of all dishonesty"
🐦 Why all agencies should tweet
👇
⏫ Why agency upsells are important
🙃 How we get buy-in on crazy ideas
👽 The secrets behind our #1 Reddit campaign
⚖️ What we look for in marketing audits
↔️ Horizontal vs vertical creative/pitches
🤔 Why I never write ideas down
🌋 Our non-public plans for FireTeam
👇
It was a LOT to pack into 57 minutes, but it was such a good convo it feels like 20.

RTW is on all the usual places, include here on spotify.

LMK your thoughts, this is my second pod as a guest! 🙏

open.spotify.com/episode/2dJ9gB…

• • •

Missing some Tweet in this thread? You can try to force a refresh
 

Keep Current with 🔥 FireTeam🔥

🔥 FireTeam🔥 Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @HireFireTeam

Mar 12
Been thinking about retention and email open rates.

I think we’ve got it backwards.

An open rate of 30% isnt “great”.

It means we chosen the wrong comms method for 70% of our customers.

This aint about subject lines or deliverability.

It’s about comms alignment 👇
Brands acquire customers via paid social. Those customers have chosen social as their action path.

Why are we following up with email or sms?

Comms for those customers should be through paid and organic social.
Lining up acquisition and re-acquisition channels to their comms method should keep more than 30% of your people engaged.

Social 👉 social
Email 👉 email
Sms 👉 Sms
Community 👉 Community

Trying to get people to change channels is like trying to get them to change habits.
Read 4 tweets
Mar 10
Want to play with fire? 🔥

We are growing, and need a mix of talent to fan the flames.

✅Contractors
✅Freelancers
✅Part-time
✅Full-time

If you have any of the below skills 👇, or some overlap, we have 7 questions to see if there is a spark between us. 🧨
Skills/Roles:

👩‍🔧 Email/SMS technical skills. Setting up and deploying campaigns and flows. Maybe little strategy too.

👩‍💻 Copywriting skills. Particularly email, but ads and website copy is needed too. Empathy required.

👇
👩‍✈️ Influencer management skills. Sourcing, negotiating, and running influencers of all sizes.

👩‍🎤 Organic social skills. Making content on the various platforms as well as community m̵a̵n̵a̵g̵e̵m̵e̵n̵t̵ creation.

👇
Read 6 tweets
Jan 14
Yo dog, I heard you like shot-for-shot breakdowns of creative with actual data.

Well lets do it! (breakdown in comments)

Stats on this vid for Jan 👇
Spend: $42k
Thumbstop: 45%
Avg watch time: 8 sec
Unique L-CTR: 1.18%
See-more rate: .82%
1min+ watch rate: 3%
FB ROAS: 1.66
TOF
This shot has traditionally worked as a thumbstopper for the account, but I wanted to bump it up by adding a "tik tok comment" overlay. I think these are perfect for some needed context and framing. They also make the content look more native. 👌
If you think one thumbstopper is enough... its not. You have to keep hooking them... or pulling on that line until the hook is SET. This "rubbing" footage is a thumbstopper that worked for another video and it comes in right at the 3s mark, to get eyes to linger just a bit...
Read 18 tweets
Mar 29, 2021
What a great round of #BuyersBracket matchups. Some blowouts and upsets! All great tactics.

Here are your Elite 8 matchups.

8⃣ @BrocktonConwell 🆚 5⃣ @JoshJDurham
3⃣ @AkvileDeFazio 🆚 7⃣ @wimonsool
1⃣ @herrmanndigital 🆚 5⃣ @herrmanndigital
3⃣ @zachmstuck 🆚 7⃣ @PhilKiel Image
Prize update:

@andrewfoxwell has donated one copy of his latest Testing Course to the winner. That's $397!

Thank you! 🙏

foxwelldigital.com/courses/testing
The Winner will also get this rinky-dink T-shirt.

Matchups start tomorrow noon EDT, good luck all! 🔥🔥🔥 Image
Read 4 tweets
Mar 25, 2021
So many great media buyers in here with killer tactics.🏀

But while there can be only one #BuyersBracket winner...

...the real winner is YOU, who is about to have a brand new bag of tricks to try out.

Let's take a look at the 🔥 these fine folks are bringing to the dance. 👇 Image
"Element UGC" by 1⃣ @social_savannah

UGC is authenticity in its purest form. Harvest the raw material, refine (edit) it until its highly concentrated video. Then slap some TikTok captions on there and use it full funnel.
"Tim Apple Privacy Killer" by 1⃣ @herrmanndigital

Use Pinterest / Snap audience insights to inform new creative and audience testing on FB. ex. "Snowboarding" at a 1.9x on Snap PUR? Make UGC with ski/snowboard talent + your product then target that interest.
Read 18 tweets
Nov 19, 2020
Struggling with Facebook Ad performance?

Is ROAS declining?

There are only 283 issues to diagnose!

But this thread will help you narrow it down, AND THEN FIX IT.

Let's get started. 👇
ROAS is just the last stop on the line. A poor ROAS is usually due to a poor CPM, CTR, or CR. So let's figure out which one is not working right.
In FB ads manager, in the time frame section tick the "compare slider". Then look at various time frames. Instability comes standard with FB ads, but swings of 25% could activate your mental "check engine light".🚨
Read 7 tweets

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Don't want to be a Premium member but still want to support us?

Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal

Or Donate anonymously using crypto!

Ethereum

0xfe58350B80634f60Fa6Dc149a72b4DFbc17D341E copy

Bitcoin

3ATGMxNzCUFzxpMCHL5sWSt4DVtS8UqXpi copy

Thank you for your support!

Follow Us on Twitter!

:(