Entrepreneurial success is determined by 5 traits:

What they are & HOW to build them:
After studying 100s of entrepreneurs it's clear -- the right soft skills matter MORE than hard skills in determining successful outcomes.

The best part?

You can build or strengthen these soft skills to improve your odds:

⬇️ ⬇️ ⬇️
1. ACTION ORIENTED

Everyday wannabe entrepreneurs toss around billion dollar ideas...

Usually followed by 10 reasons "why it won't work" or that "Google will copy it."

These are excuses to avoid taking action -- and with action comes risk...

Both financial & reputational.
Become action oriented by:

Taking small, calculated risks in the pursuit of data to drive further decision making.

It's not about having the 10-year plan figured out, it's about getting started.

The first step is the most important.
2. TRUSTWORTHY

Trust is the currency of successful entrepreneurs.

They know it's both powerful & fragile.

Being trusted by investors, employees, and customers accelerates success.

It removes (normally) rigorous vetting on the basis of previously delivered promises.
But trust can be shattered with one word, and typically can't be rebuilt.

How to gain trust (and avoid losing it):

- Do what you say
- Own mistakes
- Deliver bad news honestly and quickly
- Never break a promise
- Never talk behind someone's back
3. LIKEABLE

Humans are wired to associate with those we enjoy spending time with.

Building a company is hard. Having supportive fans rooting for you is critical.

In order to build a community of fans who promote you, you must be well-liked.
So how can you become more likable?

- Be responsive
- Be honest
- Bring high energy
- Be present in your interactions and conversations
- Be willing to laugh at yourself... publicly!

Don't discount the huge ROI on being liked -- it opens many doors.
A trick that works:

When meeting someone new, commit to bringing energy, excitement, and most importantly - being PRESENT.

In 2022, being engaged while everyone else is distracted is competitive advantage.

Energy + presence = likeable.
4. OPEN MINDED

Success comes after 1000s of iterations -- which means there will be a lot of failure.

Open minded people remove their ego from their ideas and let the data (not feelings) drive decisions.

They accept they can/will be wrong...often!
Open minded people surround themselves with opposing views.

My favorite example comes from US President Abraham Lincoln:

After being elected, he appointed 3 rivals to his cabinet -- an unprecedented move in US politics.
How to become open minded:

When an idea is presented, commit to finding 3 reasons it WILL work, rather than an immediate "No".

Also, hire people with different life experiences. This is the main reason I am bullish on international labor.
5. OPTIMISTC

Excitement for the future encourages entrepreneurs to invest energy and resources into their mission.

But, that doesn't mean they're happy 100% of the time.

It means their belief/confidence in the future outweighs how they're feeling at any given moment.
How to become more optimistic:

Write down all the hard things you've overcome in your business.

This way, when you're in the middle of a difficult time, you can see how you've navigated before.

For me, this is revitalizing and gives me the energy to push through.
Successful outcomes will look different for each entrepreneur.

From solopreneurs to IPO's, everyone has different styles and goals

But the best leaders all have shared these traits.

Just like you've built out your toolkit of hard skills, focus on building these soft skills.
If you found this helpful...

Follow me @barrettjoneill for content on growth & business.

RT the 1st tweet so others can find it!
Additional tip on being present:

Having your phone on the table upside down doesn’t count. Leave it in your pocket!

When it’s on the table, it’s possible to sense how badly someone wants to check it!

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More from @barrettjoneill

Mar 20
Startups fail 90% of the time.

But they can use science to improve their odds of success.

The Winner Effect & how it applies to your startup:

🔽🔽🔽 Image
Consistently winning is often attributed to talent or luck.

Both play a role, but it's far more scientific.

Understand & apply these biological principles to make millions.

Let's dive in…
The Winner Effect refers to:

An animal who has won a fight is more likely to win subsequent bouts, even against tougher opponents.

The exciting part?

These laws govern humans too.

Simply put, small victories create pathways to larger ones.

Start winning small.
Read 12 tweets
Mar 13
Fastest way to 10X your life:

Add value to those ahead of you.

Here's how:
In the digital age things happen BIGGER & FASTER.

If you want to make more money, meet influential people, or create your own leverage...

There is no better time in history to be alive.

Some tactics the smartest people are using: ⬇️⬇️⬇️
1. Connection:

Many millions have been made connecting parties that can provide value to each other.

The middle is a great place to be.

They won't forget the initial spark & will bring you a long for the ride.
Read 6 tweets
Mar 10
What got you $500K won't get you $5M.

The evolution of a bootstrapper:

Master these 5 roles to scale your startup:
Growing from concept to millions requires adaptability -- in mindset & skillset.

Especially from the founder, who needs to shift his/her daily responsibilities with growth.

Casey Clark from Cultivate Advisors created this roadmap for bootstrappers: ⬇️ ⬇️ ⬇️
1. Hustler

In the early days, with no money or network, founders need to do everything.

Flush with passion, the challenge at this stage is knowing how to channel energy into results.

To graduate from the hustle phase, spend 70% of your time on sales.
Read 16 tweets
Mar 6
The best startups test new ideas rapidly and inexpensively.

Over-commitment to a losing idea can be devastating.

A tactical approach to finding winners: 🧵
With limited financial & human capital, ideation and testing require efficiency.

Startups don't have unlimited resources to waste pursuing ideas that aren't winners.

Don't launch products or features without some certainties.

(Or strong supporting data)

But how?
Ask the market its opinion BEFORE creating.

Most founders falsely assume products need to be created, then demand tested.

Knowing speed is everything, the best startups reverse this process:

Test, then create.

⬇️ ⬇️ ⬇️
Read 17 tweets
Mar 3
How to build a profit machine:

Drive down customer acquisition cost before scaling.

5 tactics for lower CAC:
Aggressive by nature, founders often look to scale quickly after product traction.

But that's only half the equation.

New customers need to be profitable within the product or service delivery model.

Here's why it's important: ⬇️ ⬇️ ⬇️
If CAC is too high, each new customer extends losses rather than growing profits.

Without sufficient cash, accelerating losses aren't sustainable.

To make things worse, adding more customers creates more admin costs.

A money-losing flywheel that starts at acquisition.
Read 17 tweets
Feb 27
One company increased sales 262.5% with this pricing strategy:

The Decoy Effect.

What it is & how to use it: 🧵
Companies like AMC, Starbucks, & "The Economist" use psychology to maximize profit.

They leverage behavioral science to shift buyer preferences from the buyers needs to their highest margin products.

Here's how it works ⬇️ ⬇️ ⬇️
The human mind is exceptional at comparing two items.

But, the presence of a 3rd option causes a short circuit.

With a 3rd option present, the mind begins comparing options against one another.

This shifts focus from fulfilling ones needs to finding the best value.
Read 18 tweets

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