Justin Welsh Profile picture
Mar 22 13 tweets 11 min read
Today, I'll cross $2M in income in 2.5 years as a creator.

All 6 revenue streams are managed using systems.

Here are my 9 "must-have" systems for creators.

[🧵 thread}
1/ Twitter content

Generating revenue as a creator starts with being discovered.

I have a 4-part Operating System for:

- Curation
- Templatizing
- Rapid creation
- Distribution & growth

This allows me to create 15-30 pieces an hour.
2/ LinkedIn content

If you're creating for Twitter & skipping LinkedIn, you're missing out.

My first 7-figures came entirely on that platform.

I use @Hypefury to cross-schedule everything from Twitter to LinkedIn.

Plus, I can make minor adjustments to be platform-relevant.
@hypefury 3/ Newsletter writing

Newsletters build trust in the Creator Funnel.

But, they are usually time-consuming.

To write mine in less than 30 minutes, I use @typeshare_co

Built by modern digital writers, it provides the templates I need to work quickly and with high quality.
@hypefury @typeshare_co 4/ Private community

Communities deepen relationships.

I run one with 600 solopreneurs from 55 countries.

I built a very complex application, acceptance, onboarding, and churn process using @outseta

You can read more about that here: outseta.com/posts/building…
@hypefury @typeshare_co @outseta 5/ Digital products

All of my creator products are hosted on @Kajabi

Students can purchase and watch any time of the day or night.

As they get deeper in, I use email automation to inspire them to continue.

When they hit the 50% mark, more automation kicks in like...
@hypefury @typeshare_co @outseta @Kajabi 6/ Testimonials

I use a short 55-second video to ask people for testimonials.

Rather than have them email me, I embed testimonial.to into the module.

When they click it, their camera opens up and they can record right away.

These get auto-added to my landing page.
@hypefury @typeshare_co @outseta @Kajabi 7/ Upsells

I position upsells at the front end of the purchase flow.

But I also send automated emails when lessons are completed.

They position relevant recurring revenue products.

Finish a section on templates?

You're getting pitched in your inbox a few minutes later.
@hypefury @typeshare_co @outseta @Kajabi 8/ Affiliates

When you complete the course, I position my affiliate program.

It's all automated with video and email prompts, plus self-onboarding.

When new affiliates enter the program, they receive instant templates by email that they can use to sell via social or email.
@hypefury @typeshare_co @outseta @Kajabi 9/ Coaching

Two weeks after completing my course, students receive an email positioning my coaching services.

Candidly, I don't want to do more coaching.

But it's where I discover the most ideas for new products.

Coach > idea > product > repeat
@hypefury @typeshare_co @outseta @Kajabi None of these systems matter if you can't get discovered.

So, I took my 4-part Twitter & LinkedIn Content Operating System and turned it into a product.

I just released it this morning.

If you're interested in getting it for 20% off, head here:

justinwelsh.me/the-content-os
@hypefury @typeshare_co @outseta @Kajabi That's a wrap!

If you enjoyed this thread:

1. Follow me @JustinSaaS for more of these
2. RT the tweet below to share this thread with your audience
If you like Tweets like this, you might enjoy my weekly newsletter: The Saturday Solopreneur.

One actionable tip to grow your online business that you can always read in less than 5 minutes.

Join here: justinwelsh.me/blog?tag=newsl…

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More from @JustinSaaS

Mar 8
7 business lessons from Twitter's brightest minds:

🧵
1/ Getting community-led growth right by @amandanat

Amanda notes that communities are evolving.

Thriving across open online platforms, and even among people.

She then shares 5 excellent examples of people doing it right.

@amandanat 2/ Lessons learned freelancing by @ccmarce_writes

Forget the freelance influencers sipping margaritas on Instagram.

There's a lot of hard work behind a successful freelance business.

Chantelle breaks down 6 lessons she's learned.

Read 10 tweets
Mar 1
The Creator Funnel 101

The concept of the "creator funnel" is critical to understanding audience growth, networking, and monetization.

But what is it and how does it work?

Here’s The Creator Funnel 101

🧵
First, why should you care?

The creator funnel is how you build a simple journey for your audience.

There are 4 distinct parts:

- Discovery
- Trust building
- Relationship building
- Monetization

Getting these right maximizes your chance to make a living as a creator.
1/ Discovery

Discovery means getting noticed.

The easiest way is to create where people are consuming.

Twitter, LinkedIn, YouTube, etc.

And the content that works falls into 3 styles:

- Teach me
- Entertain me
- Make me think

None of this works without a little attention.
Read 10 tweets
Feb 22
Online courses are money-makers.

But contrary to what you've been told, selling them isn't complicated.

THREAD: An 8-step system to more online course sales.

🧵
1/ Create content to get discovered

Start by looking backward at your life & career.

Where were you 2-3 years ago?

What do you wish you knew then that you know now?

Turn that into 4 types of content:

1. Educational
2. Entertaining
3. Contrarian
4. Empathetic
2/ Listen for signals

By creating valuable content, you'll start getting traction.

Look for signals in questions:

- How do you do X?
- I'd love to learn more about Y
- Can you give me advice about Z?

You want to help people!
Answer these to create a simple course that does.
Read 12 tweets
Feb 15
How to build your first 2 income streams:

(without knowing how to code)

🧵
1/ Eliminate the "fallacy of expertise"

When you get started, you can't worry about "am I an expert?"

If you do, you'll never get started.

Instead, make a list of your accomplishments, big and small, over the last 2-3 years.

What skills did you learn during this period?
2/ Identify your interests

Inside of the list you just created, will be things you loved doing and hated doing.

Sorry, but you can't scale misery.

Choose something you built skills in, that you also enjoy doing/talking about/writing about.

This will be your core focus.
Read 12 tweets
Feb 8
A Twitter audience is a massive asset.

I've added 37,196 followers in just 14 weeks.

Here are the 7 simple things I did:

🧵
1/ Built my publishing habit

In late October, I committed to publishing daily on Twitter.

I started with a "Happy {Day} to X" Tweet each AM.

I had 2 simple goals:

1. Build a habit of posting each day.
2. Put my name & face in front of people daily.

2/ An educational tweet each PM

Each afternoon, I share a lesson from my solopreneur journey.

Topics include:

- Audience growth
- Service businesses
- Building info products
- Using social media effectively

I pretend I'm writing to help ONE person.

Read 11 tweets
Jan 26
I made $0 online in 2019.

3 years later:

- 100M+ impressions
- $1.7M in online income
- 4 successful revenue streams

What changed?

I started writing online every day.

Here's my simple 4-step process.

[Short 🧵]
Step 1: Ideate rapidly

What’s the fastest way to come up with ideas?

Use systems.

I created my own content matrix in Notion.

- Choose a topic
- Match it to a style
- Write a quick headline
- Repeat until you have 10 ideas

Much of writing is about systems.
Step 2: Choose a solid format

Struggling to format your writing?

There are so many tools out there to help.

I am loving @typeshare_co

They have beautiful templates built right in for inspiration.

No better way to get started.
Read 9 tweets

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