Online courses are money-makers.
But contrary to what you've been told, selling them isn't complicated.
THREAD: An 8-step system to more online course sales.
🧵
But contrary to what you've been told, selling them isn't complicated.
THREAD: An 8-step system to more online course sales.
🧵
1/ Create content to get discovered
Start by looking backward at your life & career.
Where were you 2-3 years ago?
What do you wish you knew then that you know now?
Turn that into 4 types of content:
1. Educational
2. Entertaining
3. Contrarian
4. Empathetic
Start by looking backward at your life & career.
Where were you 2-3 years ago?
What do you wish you knew then that you know now?
Turn that into 4 types of content:
1. Educational
2. Entertaining
3. Contrarian
4. Empathetic
2/ Listen for signals
By creating valuable content, you'll start getting traction.
Look for signals in questions:
- How do you do X?
- I'd love to learn more about Y
- Can you give me advice about Z?
You want to help people!
Answer these to create a simple course that does.
By creating valuable content, you'll start getting traction.
Look for signals in questions:
- How do you do X?
- I'd love to learn more about Y
- Can you give me advice about Z?
You want to help people!
Answer these to create a simple course that does.
3/ Use "impulse buy" pricing
You don't have the social capital to sell a $1,297 masterclass. Sorry.
When people come across my products, I want them to "pull the trigger" without thinking.
So I make it easy.
$50 to $150
You're building trust. Not trying to get rich.
You don't have the social capital to sell a $1,297 masterclass. Sorry.
When people come across my products, I want them to "pull the trigger" without thinking.
So I make it easy.
$50 to $150
You're building trust. Not trying to get rich.
4/ Create urgency with discounts
A simple 25% to 40% expiring discount (24 hours only) drives purchases.
Impulse pricing + expiring deal = sales
I average about $14k in 24 hours when I leverage discounts.
It gets seen by 50k to 80k people.
A simple 25% to 40% expiring discount (24 hours only) drives purchases.
Impulse pricing + expiring deal = sales
I average about $14k in 24 hours when I leverage discounts.
It gets seen by 50k to 80k people.
5/ Deliver 100x value
Part of the "impulse buy" strategy is to surprise & delight the customer.
Wow them.
"I spent 2k on a coach in January. Learned more in this $150 course than I did working with them." - Jubal Horton
This is the feedback I'm after 👆🏻
100x value.
Part of the "impulse buy" strategy is to surprise & delight the customer.
Wow them.
"I spent 2k on a coach in January. Learned more in this $150 course than I did working with them." - Jubal Horton
This is the feedback I'm after 👆🏻
100x value.
6/ Automate testimonials
When the course is completed, I embed a Testimonial.to button inside of the last lesson. (thanks, @damengchen )
The ask is simple. A short video or text testimonial.
Then it automatically gets pumped to my landing page.
When the course is completed, I embed a Testimonial.to button inside of the last lesson. (thanks, @damengchen )
The ask is simple. A short video or text testimonial.
Then it automatically gets pumped to my landing page.
@damengchen 7/ Create an army of happy customers who sell
After completing the course, customers receive an invite to become an affiliate.
Because I've driven 100x value, I get a very high adoption rate.
They don't drive a ton of sales, but so far I've made $9,720 in 5 months.
Not bad.
After completing the course, customers receive an invite to become an affiliate.
Because I've driven 100x value, I get a very high adoption rate.
They don't drive a ton of sales, but so far I've made $9,720 in 5 months.
Not bad.
@damengchen 8/ Coordinate "ask" days
With helpful content, a great course, impulse pricing, and an army of affiliates, you can do this CRAZY thing to make more sales.
Ask for them.
Wild huh?
90% of the time I'm giving, and 10% I'm coordinating "asks" with my affiliates.
And that's it...
With helpful content, a great course, impulse pricing, and an army of affiliates, you can do this CRAZY thing to make more sales.
Ask for them.
Wild huh?
90% of the time I'm giving, and 10% I'm coordinating "asks" with my affiliates.
And that's it...
@damengchen - No 30-day email course.
- No abandoned cart emails.
- No audience segmentation.
- No complicated integrations.
None of these things are bad btw.
They would probably help me increase sales.
But they aren't necessary to start & be successful.
So I hope you'll get started...
- No abandoned cart emails.
- No audience segmentation.
- No complicated integrations.
None of these things are bad btw.
They would probably help me increase sales.
But they aren't necessary to start & be successful.
So I hope you'll get started...
@damengchen If this thread was helpful, I'd love a RT.
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This Saturday's issue is all about building your "creator funnel".
Cheers 🍻
If you want tips like this every Saturday morning, subscribe to my weekly newsletter → justinwelsh.me/blog?tag=newsl…
This Saturday's issue is all about building your "creator funnel".
Cheers 🍻
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