For those who do not know what MLBB is, it stands for Mobile Legends Bang Bang.
A mobile multiplayer online battle arena (MOBA) game developed by Moonton & has since crossed 1 billion downloads, with peak monthly players of 100 million. π
I am a huge fan & has enjoyed playing ML for years! π€β€οΈ
Spent my fair share of $$ buying diamonds & also acquiring the MLBB.eth domain.
So why is it necessary to own an ENS domain?
And even more crucial for a HUGE company like Moonton to own MLBB.eth?
1). Functionality
One ENS domain to store all your wallet addresses & receive any cryptocurrency, token or NFTs.
Launch decentralized website or use it together with traditional domains you already owned.
Basically it is also an identity upgrade, from Web 2.0 β‘οΈ Web 3.0.
Another other use??
Plenty!!
You did be surprised to find that fans & gamers from all over the world, sending tips & gifts to their favorite gameβs wallet.
More so, people will love to know & track what MLBB is hodling in their wallet. π
Some food for thoughts:
Now what if, MLBB decided to roll out an official NFT collection?
Would they need a respectable ENS domain? π€
What happens if a βseeminglyβ official domain falls into the wrong hand?
2). Branding & Identity
Now letβs say Moonton decided to get an ENS domain.
For sure, they will pick a name that is short, easy to remember & best representing the brand & the game.
Make a guess, what will Moonton or investors pick??