Thread by @lissijean

One thing we don't talk about enough in #productmgmt is how there is no ONE roadmap that rules them all. /1

I've found companies need at least 3:

1. Communicate progress of features towards product goals - Product Roadmap
2. Communicate progress of initiatives towards strategic intents - Portfolio Roadmap
3. Communicate to sales team what's coming - Sales Roadmap.

/2

Roadmaps as the end of the day are a communication tool. They need to be tailored to the audience.

I wouldn't show the detailed level of a Product Roadmap to a board in of a larger company. Too much information. This is where a lot of board meetings go south. /3

The best thing you can do to get to the right level is ask yourself:

1. What decisions does my audience need to make based on this information?
2. What is the right level of feedback I can get from my audience.

Tailor your roadmap appropriately. /4