Nqobile Ndlovu Profile picture
Apr 13 6 tweets 3 min read
Yesterday marked ten years since @orlandopirates last won a league title

So I wondered:

- Are fans still watching games
- Did attendance get affected
- What does average viewership per team look like

A mini thread ⬇️

📸BackPagePix
#OPFC #OnceAlways #DSTVPrem #OrlandoPirates Image
Sentiment on social media and other platforms has been roundly negative and particularly scathing of the coaches Mandla Ncikazi and Fadlu Davids. One of the clubs biggest and longest-serving fans, Mama Joy, even left the club to go and support league debutants, Royal AM.

📸IOL Image
But what do the numbers say?

According to a Nielsen Sports SA 2020 research survey of domestic football fans, Orlando Pirates is still the second most supported team in the country and also ranks highly among fans second favorite teams to support.

📸Nielsen Image
It’s worth noting that Mamelodi Sundowns, with their success over the years, are still way off the Pirates and Chiefs pace. That said, they are now firmly the favourite ‘second team’ to support.
Viewership numbers indicate that Pirates was also the second most watched team in the league in 2019/20 across SABC and SuperSport channels. These numbers have largely stayed consistent in the covid years and are indicative of the continued pulling power of Chiefs and Pirates.
Thank you for reading the twitter bit of this review, to read the rest, go through to the website ⬇️

Also, if you're new around here, I drop three sports business related threads a week.

Hit the follow button for more
cashnsport.com/orlando-pirate…

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More from @CashNSport

Apr 12
Chelsea Sale Bidders Into Final 4

Who are they and how do they make their money?

A THREAD ⬇️ Image
It's understood that the British Government is happy for either of the four remaining buyers to purchase Chelsea should theirs be the winning bid.

Bidders have until 14 April to submit final bids after the deadline was extended and government will adjudicate from April 18.
Consortium 1: Todd Boehly, Hansjörg Wyss and Jonathan Goldstein.

Boehly owns the Los Angeles Dodgers, the Los Angeles Lakers, the Los Angeles Sparks, Cloud9, and DraftKings.

As of March 2022, Todd Boehly’s net worth is estimated to be $4.72 billion

📸 AP Image
Read 16 tweets
Feb 10
Proposed @CafSuperLeague Format Per @bylka613_ ⬇️

8 teams from North Africa
8 teams from Central/West Africa
8 teams from Southern/East Africa

14 games - Home & Away
Top 5 each group ➡️ Round of 16 + 1
There would also be a relegation play-off between the three bottom teams of each group and the three top teams of the "CAF Confed/Zonal Cup"

There are major questions to be answered though
The rumoured $20 million funding required from teams to enter. Dr Motsepe has mentioned that private equity partners are lining up to sponsor the competition.

In addition, the nature of the pooling system is heavily weighted against traditionally stronger North African teams
Read 5 tweets
Feb 9
Did People Watch The #DstvCompactCup?

When the tournament was announced, the overwhelming sentiment seemed negative with many influential voices unimpressed.

So I looked at the viewership numbers.

Total unique audience: 734,444 viewers
Average viewers p/game: 319,407

More ⤵️
The interesting bit about the image in the first tweet is that the most viewed game wasnt the final between Warriors and Amabutho

That shouldn't be a surprise considering the star players in the squads

📸 @OfficialPSL
I went further and compared the #DstvCompactCup viewership numbers to those of other cup cpetitions from August 2021 to February 2022

The findings were very interesting and showed that the Compact Cup was a really strong crowd puller
Read 5 tweets
Feb 8
Women's Sports Viewership Is Flying In England

The Women’s Sport Trust’s “visibility uncovered” study has found that the audience for domestic women’s sport amassed a total audience of almost 32.9 million people last year

[THREAD] ⤵️
📸 BBC
Of the total number of women’s sport’s viewers, 41% of viewing hours went to cricket, while football contributed 39%

These numbers are set to be boosted by BBC Sport and Sky Sports beginning with the new season in September
A key finding in the report is that the 5.9 million new viewers for the WSL had not watched any other sport in 2021 before the start of the season.

This is key because it shows there is massive untapped potential.
Read 10 tweets
Feb 4
19 Year Old Mzansi Girl Working For @AFCorse Ferrari At #Kyalami9H 🇿🇦🏎️💃

AF Corse Ferrari is in town to compete at the Kyalami 9 Hour this weekend and they have a young South African Mechatronic Engineering student working for them, Nicola Watt.

#k9hour #WomenInSports
AF Corse is a racing team synonymous with the Ferrari GT racing program led by Amato Ferrari (not related to Ferrari family) with numerous international championship titles to its name.
Nicola was born and raised in Kyalami, just across the road from the Kyalami Grand Prix circuit and grew up in a sports obsessed family. She is a big motorsport fan and has an insatiable love for the analytics and engineering in the success of the cars
Read 9 tweets
Feb 3
Motsepe's @CAF_Online revolution has been swift and efficient. Despite this, some still eoubt him.

Broadcast rights ✅
New sponsors ✅
#AFCON2021
Afcon revenues ✅
Viewership ✅

This is a thread on Motsepe's Revolution ⬇️

The Sky's The Limit 👆

📸 CAF I #SportsBiz
When Patrice Motsepe ascended to power as the President of CAF on 12 March 2021, he could hardly have gone into the position at a worse time.

The federation was described as a holy mess bereft with corruption, infighting and in financial disarray
His biggest task was the state of broadcasting of football games and tournaments on the continent.

An Egyptian court scrapped a billion dollar deal that CAF had with exclusive agent for marketing and media rights, Lagardère as the deal had been concluded without any open tender
Read 15 tweets

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