Thread by @MessagingWorks

The Dems and their moderate and progressive allies have a great story—and a not-so-great message.

America’s founding values make a better life for all of us—when we live up to them, as a healthy democracy.

So why aren't we winning every time?

Democracy promises so much value to so many that the thread gets lost sometimes.

We all want a livable planet and for children to never go hungry. And equal rights and justice and dignity. And...

But what’s the simple, clear, repeatable message?

Even the simplest message won’t survive an avalanche of hard numbers and soulless statistics.

(no matter how accurate or well-intentioned)

Worse, the extreme right, funded by the few and emboldened by success, uses their megaphone for outright lies and propaganda

And then erupt in violence when their ambitions of minority control are frustrated by the will of the people.

There is an answer.

It starts with a messaging framework—a magnetic field that aligns our diverse issues into a simple, clear, unified clarion call to Americans.

When we #AlignAllMessaging, we are a force multiplier for democracy.

And we're going to show you how.

How to craft powerful messages, honor your specific issue and support and build on distinct message from others.

Follow us, and tomorrow, April 20, we'll show you how to start.