Principle #1: #AlignAllMessaging
Principle #2: #Repetition
Principle#3: #CompellingStory

Not the spiteful, vindictive, resent-filled stories from #TeamCoup.

Our stories lift up the true American heroes: #TeamYOU.

We're #GMW4U—and for better messaging. Grassroots Messaging Works logo with slogan: "Taking ba
The Dem Party and moderate and progressive allies have a great story—and a not-so-great message.

America’s founding values make a better life for all of us—when we live up to them, as a healthy democracy.

So why aren't we winning every time?

#GMW4U
Democracy promises so much value to so many that the thread gets lost sometimes.

We all want a livable planet and for children to never go hungry. And equal rights and justice and dignity. And...

But what’s the simple, clear, repeatable message?

#GMW4U Key deliverables of democracy: a livable planet, healthcare,
Even the simplest message won’t survive an avalanche of hard numbers and soulless statistics.

(no matter how accurate or well-intentioned)

#GMW4U Long, number-heavy list of Democratic accomplishments
Worse, the extreme right, funded by the few and emboldened by success, uses their megaphone for outright lies and propaganda

And then erupt in violence when their ambitions of minority control are frustrated by the will of the people.

#GMW4U Line art depicting the 1/6 mob attacking police with the Cap
There is an answer.

It starts with a messaging framework—a magnetic field that aligns our diverse issues into a simple, clear, unified clarion call to Americans.

When we #AlignAllMessaging, we are a force multiplier for democracy.

#GMW4U
And we're going to show you how.

How to craft powerful messages, honor your specific issue and support and build on distinct message from others.

Follow us, and TODAY, April 20, we'll show you how to start.

#GMW4U Grassroots Messaging Works logo with slogan: "Taking ba

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More from @MessagingWorks

Apr 21
Principle #4: #TellYourStory

And not anyone else’s. A short Thursday Thread.

This means #TeachTheTruth—and not repeat Team Coup’s false narrative about schools.

1/4
#GMW4U
Remember, the outrage is fueled by a hijacked academic term, a collection of words that became a talking point after many repetitions.

Most Americans want their children to hear the true, accurate version of our history, not the censored one.

2/4
#GMW4U
So if you see this, or something like it:

wapo.st/3997vlB

3/4
#GMW4U
Read 4 tweets
Apr 20
I carry the vision of America: the hope of prosperity, equality, and freedom for all.

I see a nation at a turning point. Perfect the union for all Americans or hoard its opportunities for a select few?

My light shines for #TeamYOU.

#TeamCoup #GMW4U I am Team YOU. Lady Liberty...
We all dream of a better future for our families.

But some politicians only care about padding their donors' already overflowing pockets. They represent the few, not me and you.

Protect your dreams.
Renounce #Team Coup. Embrace #TeamYOU.

#GMW4U Martin Luther King Jr.’s “I...
Secessionists, KKK, Jim Crow lynchers, Dixiecrats, and today's MAGA cult -- different faces of the same power-hungry faction.

The Jan 6 insurrection failed. But the threat remains dire.

It's time to defeat #TeamCoup for good.

#TeamYOU #GMW4U Insurrectionist with Confed...
Read 11 tweets
Apr 20
#AlignAllMessaging is one GMW principle.

Here's another: #Repetition. #Repetition. #Repetition

And unlike the two-faced MAGA faction, we don't just spout our principles, we live them.

So read this thread. Again.
#GMW4U Grassroots Messaging Works logo with slogan: "Taking ba
The Dem Party and moderate and progressive allies have a great story—and a not-so-great message.

America’s founding values make a better life for all of us—when we live up to them, as a healthy democracy.

So why aren't we winning every time?
#GMW4U Graphic with our founding values from the Declaration of Ind
Democracy promises so much value to so many that the thread gets lost sometimes.

We all want a livable planet and for children to never go hungry. And equal rights and justice and dignity. And...

But what’s the simple, clear, repeatable message?

#GMW4U Key deliverables of democracy: a livable planet, healthcare,
Read 7 tweets
Apr 19
The Dems and their moderate and progressive allies have a great story—and a not-so-great message.

America’s founding values make a better life for all of us—when we live up to them, as a healthy democracy.

So why aren't we winning every time? Graphic with our founding values from the Declaration of Ind
Democracy promises so much value to so many that the thread gets lost sometimes.

We all want a livable planet and for children to never go hungry. And equal rights and justice and dignity. And...

But what’s the simple, clear, repeatable message? Key deliverables of democracy: a livable planet, healthcare,
Even the simplest message won’t survive an avalanche of hard numbers and soulless statistics.

(no matter how accurate or well-intentioned) Long, number-heavy list of Democratic accomplishments
Read 6 tweets

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