I carry the vision of America: the hope of prosperity, equality, and freedom for all.

I see a nation at a turning point. Perfect the union for all Americans or hoard its opportunities for a select few?

My light shines for #TeamYOU.

#TeamCoup #GMW4U I am Team YOU. Lady Liberty...
We all dream of a better future for our families.

But some politicians only care about padding their donors' already overflowing pockets. They represent the few, not me and you.

Protect your dreams.
Renounce #Team Coup. Embrace #TeamYOU.

#GMW4U Martin Luther King Jr.’s “I...
Secessionists, KKK, Jim Crow lynchers, Dixiecrats, and today's MAGA cult -- different faces of the same power-hungry faction.

The Jan 6 insurrection failed. But the threat remains dire.

It's time to defeat #TeamCoup for good.

#TeamYOU #GMW4U Insurrectionist with Confed...
Real Americans value hard work and seek future prosperity for us all.

Real Americans cherish our democracy and accept the will of the voters.

Real Americans don't coup.

Reject #TeamCoup. Vote #TeamYOU.

#GMW4U Qanon “shaman” insurrection...
Team YOU values democratic process because it affords our only hope of delivering on our founding promise of justice and equality for all.

Team YOU supports democratic process because it protects our freedoms.

Spurn #TeamCoup. Support #TeamYOU.

#GMW4U Franklin D. Roosevelt and h...
Team Coup cares about the wealthy few; not me or you.

Team Coup opposes taxes on the super rich, protects large corporations over workers and the environment, and uses race and gender baiting to divide us.

Fire #TeamCoup. Hire #TeamYOU.

#GMW4U Image of bags of cash carel...
Our vote is powerful because it allows us to shape our future and hold our leaders accountable.

Because Team Coup is only for the few, they fear the power of our vote and try to suppress it.

Wield your power!

Expel #TeamCoup. Vote #TeamYOU.

#GMW4U John Lewis and the Edmund P...
Those who honor our democracy seek to strengthen it, not weaken it. Team YOU respects everyone's right to vote.

Team Coup wants only their supporters to vote. They seek unearned minority power.

Deny it.

Denounce #TeamCoup. Advance #TeamYOU.

#GMW4U Graphic of a voter suppress...
We founded our country to escape authoritarian rule.

But today #TeamCoup threatens our democracy to hold onto unearned power.

In November, a choice will be made: A government guided by founding principles or the Putin playbook?

VOTE!

#TeamYOU #GMW4U Graphic depicting a diverse...
Most Americans want a more perfect union for us all: prosperity, climate action, good schools, healthy families, …

But #TeamCoup cares only about protecting wealth for the FEW.

Preserve the dream. Preserve democracy. Vote #TeamYOU.

#GMW4U Drawing of an elderly coupl...
This is our message, our purpose, and our gift to #TeamYOU:

— Powerful messages
— Actionable guidance
— Better messaging tools

Follow @MessagingWorks and hop over to our website: grassrootsmessagingworks.org.

We’re just getting started.

#GMW4U

• • •

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More from @MessagingWorks

Apr 21
Principle #4: #TellYourStory

And not anyone else’s. A short Thursday Thread.

This means #TeachTheTruth—and not repeat Team Coup’s false narrative about schools.

1/4
#GMW4U
Remember, the outrage is fueled by a hijacked academic term, a collection of words that became a talking point after many repetitions.

Most Americans want their children to hear the true, accurate version of our history, not the censored one.

2/4
#GMW4U
So if you see this, or something like it:

wapo.st/3997vlB

3/4
#GMW4U
Read 4 tweets
Apr 20
Principle #1: #AlignAllMessaging
Principle #2: #Repetition
Principle#3: #CompellingStory

Not the spiteful, vindictive, resent-filled stories from #TeamCoup.

Our stories lift up the true American heroes: #TeamYOU.

We're #GMW4U—and for better messaging. Grassroots Messaging Works logo with slogan: "Taking ba
The Dem Party and moderate and progressive allies have a great story—and a not-so-great message.

America’s founding values make a better life for all of us—when we live up to them, as a healthy democracy.

So why aren't we winning every time?

#GMW4U
Democracy promises so much value to so many that the thread gets lost sometimes.

We all want a livable planet and for children to never go hungry. And equal rights and justice and dignity. And...

But what’s the simple, clear, repeatable message?

#GMW4U Key deliverables of democracy: a livable planet, healthcare,
Read 7 tweets
Apr 20
#AlignAllMessaging is one GMW principle.

Here's another: #Repetition. #Repetition. #Repetition

And unlike the two-faced MAGA faction, we don't just spout our principles, we live them.

So read this thread. Again.
#GMW4U Grassroots Messaging Works logo with slogan: "Taking ba
The Dem Party and moderate and progressive allies have a great story—and a not-so-great message.

America’s founding values make a better life for all of us—when we live up to them, as a healthy democracy.

So why aren't we winning every time?
#GMW4U Graphic with our founding values from the Declaration of Ind
Democracy promises so much value to so many that the thread gets lost sometimes.

We all want a livable planet and for children to never go hungry. And equal rights and justice and dignity. And...

But what’s the simple, clear, repeatable message?

#GMW4U Key deliverables of democracy: a livable planet, healthcare,
Read 7 tweets
Apr 19
The Dems and their moderate and progressive allies have a great story—and a not-so-great message.

America’s founding values make a better life for all of us—when we live up to them, as a healthy democracy.

So why aren't we winning every time? Graphic with our founding values from the Declaration of Ind
Democracy promises so much value to so many that the thread gets lost sometimes.

We all want a livable planet and for children to never go hungry. And equal rights and justice and dignity. And...

But what’s the simple, clear, repeatable message? Key deliverables of democracy: a livable planet, healthcare,
Even the simplest message won’t survive an avalanche of hard numbers and soulless statistics.

(no matter how accurate or well-intentioned) Long, number-heavy list of Democratic accomplishments
Read 6 tweets

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