Thread by @FNwangene

W̲h̲a̲t̲ a̲r̲e̲ n̲a̲v̲i̲g̲a̲t̲i̲o̲n̲a̲l̲ k̲e̲y̲w̲o̲r̲d̲s̲?̲

Navigational keywords are keywords with clear intent (searchers knows what they want, but don't know how to, or where to get it exactly).

#seo #contentmarketing

It shows either:

1. Searcher wants to visits a particular page on a website
2. Searcher wants to visit a local store or shop nearby

Some of the examples of navigational keywords are:

{Brand name} + keyword --- MacDonald +
{Product name} + keyword variants

{Website} + keyword --- Content distribution + cluster ai
Sample:

Using apple.com and iPhone () as an example

If I search for this: > "apple.com iPhone 100🥳" it means I want to access a page housing "iPhone 100" on the "apple.com" site

Basically, anyone Searching for navigational keywords knows about a thing but doesn't know the right route to access it.

With navigational keywords, I can easily find a URL that leads Me to a particular page, website URL or store on the internet.

The same applies to when you're about to visit a "coffee shop near you"

You could search for "coffee shop near {your location}

Assuming you searched for: "SEO company on twitter."
It means I know there SEO companies on twitter but I don't know how or where 2find them.

#seo

When it comes to navigational keywords, the searcher knows there's page on website about a concept or a shop near him/her, but doesn't know how or where to access it.

example 2:

By searching for '(brand name) near me/location or keyword + (site address),' it becomes Very easy to find what you want to access on the Google result pages

So, navigational keywords helps alot in terms of content accessibility

#Content #searchengineoptimization

I made a post about navigational keywords after I saw a comment on what navigational keywords entails.

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