Thread by @leah_cb

1/ Why @BreederDAO now?

Disclosure: my company @emfarsis is an investor in BreederDAO & other startups mentioned in this thread 👇

2/ @BreederDAO reminds me of @YieldGuild before anyone knew about YGG.

Throughout 2021, YGG went from an unproven, obscure concept to become the benchmark for a whole new industry, inspiring a tidal wave of innovation in #NFTs + blockchain games.
asia.nikkei.com/Business/Busin…

3/ Back in late 2020, when I first learned about @YieldGuild & its grand ambitions, the concept was hard to grasp. @beeple hadn’t yet sold his $69M Everydays NFT. @AxieInfinity was being played by less than 500 people globally. #Metaverse hadn’t hit the mainstream.

4/ Only some forward-thinking VCs like @Delphi_Digital @GumiCryptos @scalarcapital ‘got it.’ Although I’d say the real clincher for them was the quality of the founding team & their confidence in @gabusch @berylchavezli @OwlOfMoistness to see YGG through.
venturebeat.com/2021/03/03/yie…

5/ In the Philippines, we’d already witnessed the positive economic impact of @playtoearn_ & how “scholarships” were changing people’s lives for the better. But the story was little known to the rest of the world.
coindesk.com/business/2021/…

6/ @anildelphi came up with the idea for the @playtoearn_ documentary that @emfarsis wrote/produced & @YieldGuild funded. The short film focused more on explaining @AxieInfinity than YGG because guilds just weren’t very well-understood yet.

7/ eventually we (credit to @mikojava) landed on the analogy: "from driving taxis to driving Axies”

This helped people understand how #NFTs could be productive/sharable (just like traditional assets) & how guilds could be the on-ramps for mass scale P2E participation.

8/ fast forward to today & the guild model is ubiquitous with @playtoearn_.

11 of the major guilds are yet to hold their public funding round; but throughout 2021, US$532M was invested into guilds that are now under pressure to onboard the next million users to the Metaverse.

9/ The demand for scholarships still far outweighs the supply of NFT assets needed.

Not just in @AxieInfinity but other @playtoearn_ games too e.g. @CyBallOfficial @PegaxyOfficial @PlayCrabada @ThetanArena @StarSharks_SSS @Wonderhero_io etc.

10/ With 400+ active NFT games & more in the pipeline, these new games will not have as much time to bootstrap their ecosystems as OGs did. @AxieInfinity @TheSandboxGame spent years building their communities & developing their economies.
@LedesmaLyllah
coindesk.com/markets/2022/0…

11/ Case in point for @AxieInfinity:

In 2018, there were 4,088 Origin Axies & 100 Daily Active Users (DAU).

By April 2022, the @AxieInfinity population had grown to over 11.3M Axies & 1.2M current DAU according to @SkyMavisHQ (with an ATH DAU of ~3M in 2021).

12/ @crypto_unicorns is launching soon w/ 10K unicorns and 30K lands in existence.

But with:
Discord Members: 37K+
Unicorn holders: 2K+ addresses
$UNIM holders: 11K+ addresses
$RBW Holders: 13K+ addresses (including staked)

They’re going to need more NFTs to meet player demand.

13/ that's a lot of lovin'...

14/ to appreciate the level of engineering involved in producing top notch NFTs with desirable traits, read this profile I wrote about @trungfinity, founder & CEO of @AxieInfinity @SkyMAVIS, who was obsessed with analysing the genealogy of @CryptoKitties.
coindesk.com/business/2021/…

15/ without the right tools, knowledge & experience, trying to generate a specific build of game asset based on its "parent" NFTs can take multiple cycles/iterations to produce. This is a huge waste of time, effort & resources for a guild not dedicated to this type of task.

16/ And for guilds, it’s important to understand that it’s not about producing more NFTs for the sake of more NFTs. Guilds must acquire the BEST in-game assets, with the most desirable traits & attributes, to deliver exceptional in-game performance & ROI for their scholars.

17/ Large guilds can certainly breed in-house (and many will continue to do so) but it shouldn't be their #1 priority. Guilds such as @YieldGuild @yggsea @YGGIndia @OLAGuildGames serve many purposes but their main focus should be on onboarding players & community building.

18/ For longtail guilds (that is, small to medium-sized guilds, of which there are 20K+ globally with less than 23 scholars, according to @Blockchain_SPC) these ops will find it difficult to breed high quality assets efficiently because they simply do not have the resources.

19/ Additionally, if game assets are being used to breed, that means they are not being used in-game by scholars to earn rewards. Thus this is not a productive use of assets for guilds, ultimately meaning that more would-be scholars are left on the waiting list.

20/ Enter: @BreederDAO. A team of data scientists, engineers & ex management consultants that leverage complex financial tools, marketplace analytics & custom-built algorithms to optimise production of high-quality game assets based on statistical data & probability analysis.

21/ I haven't seen a team anywhere else that is dedicated specifically to this.
whitepaper.breederdao.io/core-team/exec…

22/ @BreederDAO’s Trait Optimization Engine automates analysis & tests for different outcomes. They monitor subtle changes in tokenomics & community behaviours, in order to be more flexible/responsive to changing requirements in terms of desirable attributes in assets etc.

23/ @BreederDAO tracks market prices to time their purchases of breeding resources (such as $SLP & $AXS which are needed to breed NFTs in @AxieInfinity) & schedules breeding times to be inline with cost effective periods to transact onchain for the most efficient ROI.

24/ Breeding & crafting are complex processes that will only become more complex as blockchain-based game economies become increasingly sophisticated & more NFT games enter the market.
members.delphidigital.io/media/breederd…

25/ @BreederDAO are the solution to ensure that @playtoearn_ virtual economies can develop efficiently & sustainably while ensuring guilds worldwide can continue to meet the demand for #scholarships.
breederdao.io

26/ like @YieldGuild did in late 2020, @BreederDAO is inventing an entirely new model to help drive forward Web3 adoption & opportunities in @playtoearn_.
whitepaper.breederdao.io/breederdao/bre…

27/ but the biggest parallels I see between @BreederDAO & @YieldGuild is the quality of the team, their ability to see round corners & the previously-undervalued potential for Philippine-bred innovation in #crypto. @a16z saw it first in YGG, then Breeder.
techcrunch.com/2022/01/25/thi…

28/ I’m so damn proud to be an investor in @BreederDAO & an advisor to their phenomenal team alongside @nsmale @gabusch @pierskicks @Fwiz @stablekwon.
medium.com/@breederDAOcom…

29/ Massive congrats to @Renz_BDAO @CTJeth @HabitNFT & all the @BreederDAO team on your launch!

https://twitter.com/BreederDAO/status/1518923384155152384?s=20&t=eOnSZvM3beNNC6zB3cTUow