When it comes to designing a #Logo that can be used across many different platforms, products, and applications, one size does not fit all, but it also doesn’t have to! Here are some tips for designing a #responsive logo that will look great in every context.
By @ThornwolfArt
By @ThornwolfArt
A responsive logo reflects your brand’s attention to detail and professionalism that can help you build brand recognition across multiple platforms. By creating different versions that follow a cohesive design scheme, you’ll ensure that your logo looks beautiful in every context.
Identify all the ways your logo will be used. For products, will it be used in embroidery, video, print, or against colorful backgrounds? For social media avatars and web, are there size and format constraints? The formats will determine how many versions you’ll need to design.
Here are some examples of the different versions of your logo you could expect to have in your inventory:
💡Bug (simplified version for social media avatars)
💡Horizontally arranged
💡Vertically arranged
💡Text only
💡Graphic only
💡Color version
💡Black version
💡White version
💡Bug (simplified version for social media avatars)
💡Horizontally arranged
💡Vertically arranged
💡Text only
💡Graphic only
💡Color version
💡Black version
💡White version
Most social media avatars have a circular format. If your logo is text-heavy or horizontal, it may not look its best when shrunken down or constrained. That’s why many brands have a “bug”, or small, simplified version of their main logo that will fit a circular composition.
Create several versions of your logo with different text alignments (single line, vertically stacked, with and without your tagline, etc.) Some compositions might be too long or too tall depending on the context, so it’s good to have options to choose from!
Make sure the font you choose for your logo works well in all of the arrangements you’re designing for. For example, sometimes text that looks great in a side-by-side or even vertically stacked composition doesn’t look good when arranged in a circle around your main graphic.
Colorful logos can be eye-catching, but a good logo should be able to look just as beautiful in a single color too. Here are some examples of color versions to have in your logo inventory:
💡Full color
💡Single color (for each of your brand’s colors)
💡Black
💡White
💡Full color
💡Single color (for each of your brand’s colors)
💡Black
💡White
Please, don't forget to share the first post with others to spread these tips to the design community! ❤️
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