Thread by @johncutlefish

Some end of the week analytics/data thoughts from my work at @Amplitude_HQ with amazing customers and future customers

1/n Without usable data, all bets are off

2/n Even with amazing decision domain chops, and analytics chops .... if these people can't collaborate all bets are off

@Amplitude_HQ #Analytics

3/n You can't silo the people with awareness of the decision domain -- the product surface area, product logic, the business environment, product decisions -- from the people involved in the collection of data.

If you do, the data will not be useful

@Amplitude_HQ #Analytics

4/n If the mechanics of querying and visualization are a specialized and a precious commodity -- it will impact the ability to collaborate. Which then impacts everything.

@Amplitude_HQ #Analytics

5/n If decision velocity is slow, no amount of perfection when it comes to decision quality will matter.

@Amplitude_HQ #Analytics

6/n You can have the best decision makers and best insights in the world.... but if you can't act and/or your feedback loops are too long .... all bets are off.

@Amplitude_HQ #Analytics

7/end Why does this matter?

Analytics is often framed in terms of:
* answering questions
* informing decisions
* magic metrics

But if we think of product DOING, you have a lot more going on. Analytics is part of a bigger ACTING and LEARNING loop.

@Amplitude_HQ #Analytics