ICYMI: FTC looks to modernize its guidance on preventing digital deception. As companies wrongly invoke the guide to justify deception, agency seeks public input on possible revisions around #DarkPatterns & other deceptive tactics: bit.ly/3aIT6gK #marketing #advertising
FTC staff is seeking comment on the following:
- use of sponsored and promoted advertising on social media;
- advertising embedded in games and virtual reality and microtargeted advertisements; /2
- use of sponsored and promoted advertising on social media;
- advertising embedded in games and virtual reality and microtargeted advertisements; /2
- ubiquitous use of dark patterns, manipulative user interface designs used on websites and mobile apps, and in digital advertising that pose unique risks to consumers;
- whether current guidance adequately addresses advertising on mobile devices; /3
- whether current guidance adequately addresses advertising on mobile devices; /3
- whether additional guidance is needed to reflect multi-party selling arrangements involved in online commerce and affiliate marketing arrangements; /4
- how guidance on use of hyperlinks can be strengthened to better protect consumers; and
- adequacy of online disclosures when consumers must navigate multiple webpages; /5
- adequacy of online disclosures when consumers must navigate multiple webpages; /5
Digital Advertising Business Guidance Request for Information. Submit comments by 8/2/22: regulations.gov/document/FTC-2… /6
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