Discover and read the best of Twitter Threads about #advertising

Most recents (24)

1/
"Criticism/rejection become commonplace as competitive parents continue to push their children toward higher levels of accomplishment.
As a result,kids can’t find the time, literal/psychological,to linger in internal exploration; a precursor to a well-developed sense of self."
2/
"Kids can present as models of competence and still lack a fundamental sense of who they are. Psychologists call this the “false self,” and it is highly correlated with a number of emotional problems, most notably depression."
3/
"Working primarily to please others and to gain their approval takes time and energy away from children’s real job of figuring out their authentic talents, skills, and interests. The “false self” becomes particularly problematic in adolescence..."
Read 57 tweets
because nothing appeals more to the majority comics buying audience, middle-income 50 year old straight white males, than Tennis 🤦
#comics #dccomics #tennis #directtvstream
this ad has been in my feed constantly since September,

I'm sorry, its ridiculous, this is done to make Williams & media people happy, not the comics buying audience
#comics #dccomics #marvel #mcu #tennis #manga #advertising #news #DCAboveAll #WonderWoman
Just think this ad through for half a second:

"I wasn't going to get another justice-league issue but i just had to have that one with @serenawilliams"

nerdist.com/article/wonder…
Read 5 tweets
Given the #metaverse announcements today, I've published a timely article to share with you, from the new Stanford Journal of Online #Trust & #Safety: The Problems with #immersive #advertising : In #AR/#VR, Nobody Knows You Are an Ad. tsjournal.org/index.php/jots….
You've already experienced #AugmentedReality ads if you watch sports. The billboards behind the players in the stadium are different from the billboards that your family, watching from home in another state, will see. (2)
XR hardware pioneer @avibarzeev and I discuss what immersive advertising looks like, and trace its evolution through techniques used in film, sports, and gaming. My favorite is @CocaCola Cola's "Pepsi Invaders" -- like space invaders, but the enemy robots spelled out @pepsi. (3)
Read 13 tweets
#رشتو
۱- توضیح: پیش از این بارها اشاره کرده‌ام که #گرافیست نبوده و نیستم، اما به ضرورت زمانی برای انجام امور #جنگ_تبلیغاتی بر علیه #رژیم_منفور_جمهوری_اسلامی مجبور به یاد گرفتن مواردی شده‌ام که خلاصه و ترجمه نکات مهم آنها را با شما درمیان می گذارم.
بدیهی است که این مطالب کامل
۲- نبوده و احتمالا اشکالاتی در آن است. به همین دلیل از دوستانی که دانش آموخته و وارد به مسایل #تکنیکی هستند #دعوت می‌کنم در اصلاح این نوشتار کوشش نمایند.
با سپاس فراوان
۳- به باور من دلیل اصلی طراحی و استفاده #پوستر در شبکه‌های مجازی انتقال خبر و تاثیرگذاری و در نهایت ترغیب به مخاطب به #مشارکت در رویدادی می‌باشد.
در مورد تقسیم گونه‌های پوسترها شیوه‌ای متفاوتی وجود دارد، برای سهولت کار من با کمک دوستی در #دانشکده_هنر_برلین پوسترها را به
Read 60 tweets
To add Delhi under @AamAadmiParty is:
▪️3rd highest in per capita income
▪️Lowest in fiscal debt
▪️ONLY state running in profit
▪️ONLY state with no corruption convictions
▪️Giving Janta its rights & good govt services frm Janta's own money✌🏻13/n
#DelhiModel #KejriwalKiGuarantee
#Delhi State lowest in fiscal debt at the end of FY 2020-21. Source: RBI. 14/n
#DelhiModel #Economy #KejriwalKiGuarantee #Freebies Image
Read 3 tweets
Derivative work is the future of the NFT space - I don’t get what @dan_OpenSea doesn’t get about that.

He likely wasn’t raised by entrepreneurs.

“We don’t invent new things, we improve upon what we have - incremental change is the only change people accept”

/Threaded ⬇️⬇️
More, the right person hasn’t told him yet... DMCA has in it, provisional protections for service providers - specific exemptions that makes it where @opensea doesn’t fall under the protections afforded to DMCA rights holders.
A DMCA takedown request, is just a request.

I can send @PapaJohns a DMCA takedown request, because the pizza on their website looks too similar to the pizza I made last night in my microwave.

That doesn’t mean the request was valid or would have any standing in a court.
Read 24 tweets
‘…ask yourself if the authors are truly trying to inform their readers or if they are instead trying to advance a narrative that would be undermined if they fully enumerated how COVID-19 has harmed children.’
/1
Is UK Paediatrics #SoMe governance dead? When will its leaders act against medics pushing misinformation narratives?

‘Doctors writing about COVID-19 and children have an obligation to inform their readers of essential facts.’ @jeremyphoward 👏👏

You know who, @dgurdasani1 💙
Read 4 tweets
These 5 practice will help you make the most of every dollar you spend on ads.

Thread 👇

#advertising #marketing #branding #digitalmarketing #design #marketingdigital #copywriting #copywriter #creative #advertisingagency Image
1. Display  high-quality images: 

In any ads you're running You want people to pay attention to your image at first sight.
Remember that's the first advantage you have in grabbing attention, we call that the pattern interrupt @ our agency.
Use the correct image spec and
make sure you use bright and eye-catching images.
Read 12 tweets
Read the 40th issue of #BrandSutra, The Free Press Journal Newspaper's weekly page focused on life, leadership, and business lessons from the custodians of major brands, with experts from the realm of brands decoding the highly charged world of marketers.
Life is all about the choices you make, the chances you take: Ganesh Ram tells #BrandSutra @MFUtility @GR_2608

freepressjournal.in/business/life-…
Read 4 tweets
BREAKING: New report reveals that #Facebook is systematically spreading #climatedenial across its platform bit.ly/fbclimatemisin….

Please read and share the report, but THREAD 🧵 of findings below (1/9)
(2/9) Our 40-page review summarises over 100 academic studies, empirical reports and journalistic investigations. It finds that Facebook has been failing on all fronts when it comes to preventing #climatemisinformation
(3/9) Total disclosure - this was initially an internal document that we were never planning on publishing. But once we put all the evidence together, it felt overwhelming, and that we had a duty to release it to the public.

So what are Facebook doing? Or not doing?
Read 9 tweets
YouTube is now a revenue powerhouse, with an annual revenue exceeding $7bn.

The company witnessed a 46% YoY growth in revenues in Q4FY2020, ending the losses stymied on account of the pandemic.

[1/3]
Ad revenue is certainly an interesting issue from a financial and policy standpoint. Read in detail about how national governments have toughened their stance on allowing Big Tech companies to continue in their unrestricted pursuit of ad revenues recently.

[2/3]
Read 3 tweets
And then this happens...literally like a @Deliveroo advert. However, it’s not, as its in a programme and therefore not covered by @ASA_UK (and wont be covered under future plans, if they go ahead, to ban #JunkFood adverts prior to 9pm watershed)
Read 5 tweets
Hari ini, saya akan berbagi sedikit tentang proses pembuatan strategi #DigitalMarketing, baik untuk #brand/corporate maupun untuk #politik. Semoga bermanfaat. Sila komen atau DM jika Anda tertarik.

A thread - part 1. Image
Kita mulai dengan memahami apa itu #DigitalMarketing?

Adalah metode #marketing (pemasaran) dengan memanfaatkan #internet dan teknologi digital berbasis online guna mempromosikan produk, layanan atau tokoh tertentu sebagai #brand.

A thread - part 2. Image
Lalu, mengapa perlu #DigitalMarketing?

Beberapa alasan:
* Biaya lebih ekonomis dibanding marketing tradisional.
* Akses ke audience lebih luas.
* Jangkauan lebih personal, e.g. via #mobile.
* Tracking jelas terkait hasil.
* Trend kontemporer & masa depan.

A thread - part 2. Image
Read 15 tweets
@Inferbro while legally & technically the entire #ContentID-Fuckup of @YouTube is to be blamed 75% on the #CopyrightMafia, that's even assuming someone get's 50k subscribers and can make a living from Videos.
@Inferbro As a personal example: @4ltYT was killed by the #AdPocalypse, and now I've a single-digit € balance of #Advertising #revenue on my @YouTube's @GoogleAds/#AdSense with no reasonable chance to ever reach 1st payout of €70 cuz in the meantime, I had to get another #Job.
@Inferbro this really puts on a huge damper on my plans to release content, and with <1k subscribers on @YouTube it's not worth opening up a @Patreon, @Flattr or @kachingle for the few cents per month - espechally when this would be taxable income to file.
Read 15 tweets
Recently my #podcast co-host and I broke ties mid-campaign with a #sponsor - the first time in 400+ episodes that we've done this. I'm sharing that story in this thread about #podcastads, with two goals in mind.
The first goal is to help #podcast listeners think more critically about the ads they're hearing, particularly in sensitive and high-stakes topic areas like #health and #wellness, #finance and #money, and #relationships .
My other goal is to empower #podcasters to advocate for themselves (and ultimately their listeners) in these sponsor-content creator relationships.
Read 33 tweets
The Charity Tax Group and @CFGtweets have submitted Budget representations to @hmtreasury calling for an improved tax system for #charities in the aftermath of Brexit and COVID #charitytax 1/ charitytaxgroup.org.uk/news-post/2021…
Existing charity tax reliefs should be protected & tax compliance and administration simplified. Protecting existing business rates & VAT reliefs is crucial as is future-proofing tax systems and legislation #charitytax #budget2021 2/
COVID-related support measures, such as the #JobRetentionScheme, #ExpandedRetailDiscount & temporary #5percentVAT rate on hospitality, hotel & holiday accommodation and admissions have helped many charities * should continue where possible while lockdown restrictions continue 3/
Read 15 tweets
Daily Bookmarks to GAVNet 01/07/2021 greeneracresvaluenetwork.wordpress.com/2021/01/07/dai…
COVID-19 lockdown induces disease-mitigating structural changes in mobility networks

pnas.org/content/117/52…

#COVID19 #lockdowns #PandemicResponse #effectiveness #research
Uncertain times: The pandemic is an unprecedented opportunity – seeing human society as a complex system opens a better future for us all

aeon.co/essays/complex…

#PandemicResponse #complexity #SocialSystems #FutureTrends
Read 8 tweets
The Shimla Meteorological Office announced on Sept.28, 1896 that a massive cyclone would destroy Bengal in two days. People expected the worst, but, Oct.1, after few drops of rain, the sky cleared. How did the cyclone disappear? Only one person knew what happened to the 1/5
2/5 cyclone. He was on a ship to Ceylon. When the ship was threatened by large waves caused by the cyclone, he remembered that his daughter had given him a bottle of Kuntalin hair oil. He remembered reading in The Scientific American that oil floats above the water and calms the
3/5 tension on the surface. In a desperate attempt, he empties the bottle of Kuntalin Hair Oil into the sea! The wild waves caused by the cyclone calm and Calcutta is saved!!
---
This short story was titled, "Niruddesher Kahini" (Story of the Untraceable), and was written by
Read 6 tweets
1/6 The oil industry has long been attacked for its "greenwashing" campaigns. But the ad agencies behind the campaigns have avoided scrutiny. That's changing, as climate tops the global agenda. My story with @ValerieVolco @Sheila_Dang #advertising reuters.com/article/climat…
2/6 Recent lawsuits by U.S. states name specific ad campaigns as "misleading and deceptive greenwashing," including this one promoting a fossil fuel giant as a leader in renewable energy. Might ad agencies also get embroiled in the lawsuits? vimeo.com/49939390
3/6 The ad agency behind @Chevron's "We Agree" campaign is @McGarryBowen. Its parent company, Dentsu, declined to comment. Many other ad agencies also declined to talk about climate change and their high-carbon clients. One agency said it was too busy.
Read 6 tweets
We recently explored: A Rockefeller communication manual on #contacttracing, the [Share] Verified (UN/Purpose) guide on vaccine #communications, & insights from The #Vaccine Confidence Project.
Here is another from The Behavioral Insights Team - "at the heart of the #UK gov't".
Spun from the "heart of the UK gov't", The Behavioral Insights Team expanded to a global consulting firm "w/ offices around the world... Our work spanned 31 countries in the last year alone...Our growing portfolio of #BI #Ventures makes #behaviouralscience-backed tools..."
The strategic & coordinated campaigns for global vaccine roll-outs & uptake, must be understood as #advertising/ marketing. The more subtle, the more effective. Billions $$$ have been invested for one simple reason: huge returns. What we see today - has been years in the making.
Read 38 tweets
செய்திகளின் பயனாளர்களை, தொடர்பவர்களை எப்படி அணுகுகிறோம்?
👇👇
இங்கு NPR போன்ற செய்தி நிறுவனங்கள், Facebook /Google அல்லது எந்தக் கடையாக இருந்தாலும் , அவர்கள் குறித்த செய்திகள்/விமர்சனத்தின் போது "We want you to know they are NPR sponsors/donors" என்று சொல்லியே ஆரம்பிப்பார்கள்.
1/
சினிமா தொழிலில் இருப்பவர்களை அல்லது அதையும் பகுதிநேர தொழிலாக கொண்டவர்களை அறியமுடிகிறது. நாம் நினைத்தால்/விரும்பினால் சுலபமாக தவிர்க்கலாம்.

ஆனால், மற்ற டுவீட்டர்கள் சினிமா,நல்லெண்ணெய் etc விளம்பரம் செய்யும் போது #PaidPromotion என்பது போன்ற Hashtag களை பயன்படுத்துவது அறம்.

2/
நண்பர்கள் உறவுகளுக்காக செய்தாலும், வணிகத் தொடர்பானவற்றை #விளம்பரம் #Advertising என்ற Hashtag களை பயன்படுத்தலாம்.

பிறர் கருத்துகளை பகிரும்போது அவர்களை மேற்கோள் காட்டுவதுபோல இதையும் செய்யலாம்.

3/
Read 5 tweets
I always thought Avis's iconic 1962 "We're No.2" (and "We Try Harder") campaign (by the agency Doyle Dane Bernbach) was intended as a salvo against market leader Hertz! After all, when they say that they are No. 2, our attention automatically heads towards the No. 1, even 1/4
2/4 though they do not mention No. 1 or Hertz specifically at all. But, it was supposedly a salvo at the No. 3, 4, 5! Here's an excerpt from the book, "From those wonderful folks who gave you Pearl Harbour: Front-line dispatches from the advertising war", by
3/4 Jerry Della Femina (pages 39-40) that explains the context!

What fantastic insight!

But, unlike what Jerry says in the book, Avis did take away customers from both above and below (Hertz, and the ones below it, in market share) with the 'we try harder' campaign.
Read 4 tweets
How to with a BREAKUP, Google?...

A Thread 🧵🧵on Allegations on Google by US Govt.

@Abhishekkar_ @FI_InvestIndia
@Sanjay__Bakshi @dmuthuk @ipo_mantra @RichifyMeClub @Rishikesh_ADX @FinKrypt @Vivek_Investor @join2manish #scamdemic2020 Image
The Department of Justice (DOJ) in the US has filed a lawsuit against Google, which could potentially break-up the company.

#Google #Commission #StockMarket #USA #DOJ #Scam1992 Image
But, why the case?

The Government alleges that Google is using unlawful tactics to maintain its dominant position in the search and online advertising market.

#DigitalMarketing #MarketingDigital #marketingtips #Scam1992TheHarshadMehtaStory Image
Read 11 tweets
"THE #GREATRESET - AN INDUSTRY MOVEMENT"

"55% of consumers believe brands play a more important role than governments to create a better future." Havas Meaningful Brands Study (2019)"

Havas created TckTckTck back in 2009.

#Privatization #Marketing

thinkhousehq.com/insights/the-g…
"As a systemic amplifier (upselling & shifting ideas, products, behaviours), #marketing & #advertising has the power to nudge our collective systems in a direction in line w/ this ‘#GreatReset’ thinking/goal."

Repackaging technological enslavement & the monetization of nature.
"Companies from across [] Ireland & UK’s creative, marketing/communications industry came together to launch The #GreatReset, [] that hopes to maintain/promote the positive behaviours & environmental shifts created during lockdown, where we had a trial run of sustainable living."
Read 4 tweets

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