Thread by @KyleClark

You’re right, Roger, one political group in Colorado is overrepresented in the #HeyNext audience. But it’s Unaffiliated voters (50%+ of the Next audience vs 44.8% active voters). #copolitics

https://twitter.com/RogerHudsonCO/status/1534534167672676352

Our recent research indicates registered Democrats and Republicans are each underrepresented in the Next audience by about 2-3%. I know that you, as an elected official, base your views on research and evidence as opposed to hunches, so I hope this is interesting and useful info.

And I should note, the political makeup of the show’s audience doesn’t make Next “good” or “bad” just as the fact that it’s the most-watched local newscast doesn’t make it “good” or “bad.” Numbers are just numbers.

A goal in launching Next in 2016 was to bring Coloradans of all (and no) political stripes together via shared values of honesty, transparency, fairness, etc. It’s encouraging to me that our audience mirrors the state’s political demographics as opposed to a cable news-type skew.