Thread by @darth_na

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Fantastic SEO:
Knowing that boilerplate nav yields some SEO value,
but is mainly for UX/CRO,
and putting links in the content of main nav pages,
to pass values - and - drive internal traffic and aid business goals (such as views/signups/conversions etc.)

#SEO #UX #CRO

https://twitter.com/RossHudgens/status/1539801871149174785

Now, I get that it may seem a little backwards ...
> it's an "SEO tweet"
> talking about "Internal Links"
> but basically saying "try doing something else".

Site-wide/common links seem to pass less value.
(So though that link may be on 100 pages, it's not worth 100 links).

Further, as we understand it,
the value passed through a link may be influenced by the number of links on the page ((overly) simplified: more links, less value per link).

Adding more links across all/most pages,
may reduce the value given to other pages.

Where as including links on/in "prominent" pages,
(which often includes those that appear in the primary navigation).
means fewer links being placed,
and likely more value being passed through.

You may also see gains in regards to topicality/relevance
(links in a nav might appear on pages with no/little/less relevance - where as those included only in/on relevant pages are, well, going to show on pages that are more relevant :D).

And for those of you wondering which pages you should be linking to
(in/on prominent pages, or even in the actual main navigation):
1) Pages that head a "section" that is unlinked
2) Pages that serve a specific/different purpose
3) Pages that get a lot of internal search traffic

4) Pages that provide instant access to a purpose/function/goal to a common/popular user task

And, for those looking at in-content links (Rather than main nav):
Pages that are not only topically relevant, but match the previous/next intent/journey stage