Thread by @tfadell

1/5 Today is the 15th year anniversary of the #iPhone shipping- WOW! Reflecting back on my time with #Apple and working on 18 generations of the #iPod and the first three generations of the #iPhone is truly special. The nostalgia is real.

2/5 When we were creating the #iPhone- we were solving for a pain. You had to have a phone, #iPod, and computer with you if you wanted to do anything mobile.

Pain = grabbing all that gear and taking with you

Painkiller = iPhone

Superpower = the display

3/5 The #iPhone was a painkiller to address a really big market need. There has to be a market need! Remember that! I learned the hard way that creating without a market need or society being ready doesn’t always go so well i.e. watch 🐇 @generalmagicmov

4/5 I usually say it takes three generations to get it right! Hard to believe 34 #iPhone models have been produced.

5/5 We disrupted ourselves at #Apple with the #iPhone. Unless you disrupt yourselves, you are going to get disrupted! More lessons learned in #BUILD #Buildbook
Link tonyfadell.com

You asked, so here it is #iPhone team group shot 📱 ✨
(Left to right: Schiller, Fadell, Ive, Jobs, Forstall, Cue)
What a dream team! 👏