Daniel K Cheung Profile picture
Jun 30, 2022 8 tweets 5 min read Read on X
The first six episodes of #DreadingSundays have been recorded, edited and scheduled.

ICYMI, I'm launching a brand new podcast series ft. digital marketing industry professionals.

We'll be discussing salaries, raises, promotions etc.

Follow @DreadingSundays for updates. Image
@DreadingSundays Eg, I ask @tomcritchlow (author the SEO MBA) what you can do if you've not been successful in your recent job applications.
Eg, I ask Mercy Janaki (Group Head of SEO, @Webenza) how you can document your work successes so that you can ask for a raise/promotion.

Spoiler: use @SlackHQ if your org uses it.
Eg, I ask @BibiBuzzCom how you as a remote employee can avoid employers who will exploit you as throw away labour.
Eg, I ask @Kevin_Indig (Director of SEO, @Shopify ) how you can perform better in your job interview.
Eg, I ask @inkovic how you can get better access to information to help you further your SEO career.

Spoiler: network!
Eg, I ask @kwatier how you can be smarter in filtering through job opportunities.
Eg, I ask @samtorresatl, Chief Digital Officer at @GrayDotCo, what she looks for in a job candidate when hiring so you can emphasise these in your next interview.

• • •

Missing some Tweet in this thread? You can try to force a refresh
 

Keep Current with Daniel K Cheung

Daniel K Cheung Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @danielkcheung

Oct 23, 2022
How do you monitor branded vs non-branded traffic?

Semrush provides information this but it's a $99/m subscription.

Learn how to build your own branded vs non-branded visualisation using GSC + Looker Studio in 6 easy steps. ImageImage
If you don't already have GSC connected as a data source, click on "Add data" then type "search console" to find the connection.

You will then be prompted to select a GSC property.

For this exercise, you'll want to use Site Impressions and "web" data.

Click "Add". ImageImage
You're going to customise some regex soon.

Don't worry, it'll be easy.

Get a list of all your branded keywords from GSC.

In this example, the branded keywords and their variations will be:

• emerald bridal
• emeraldbridal
• emerald Image
Read 12 tweets
Jun 19, 2022
Old mate @KorayGubur dropped a knowledge-filled video on keyword difficulty, quality threshold and how you can use this understanding to help your pages rank on Google search.

Don't have 35 mins to watch it?
Here are the cliff notes 👇
@KorayGubur Indexing ≠ ranking

A search engine may index your content but it may decide NOT to serve it to its users.

That is, you can get your technical SEO right but not have your content rank in the SERPs.
@KorayGubur Nothing is static

Rankings are ALWAYS changing and a search engine is constantly working out where your webpage should be ranked.

With each crawl new quality scores are created.

And remember, competitors that invest in SEO are rarely static.
Read 18 tweets
Jun 11, 2022
How to do "white-hat" link building even @JohnMu can get behind.

SPOILER 🚨: it's not as easy as buying content with a 🔗 insert and this is what makes it so effective.

🧵 ..
@JohnMu FWIW, white-hat link building is a made-up term.
It means nothing.

One person's white hat is another person's grey/black.

In this context, #whitehat #linkbuilding = not paying for a placement or 'admin fee'.

Now we got that out of the way let's dive in.
@JohnMu This method gets called a few things:
• statistic pieces
• research reports
• "content marketing" 😏

💡 It involves collecting YOUR OWN data.

💡 It differs from the common approach of regurgitating the SAME data sources.

💡 This differentiation is HOW you will EARN links.
Read 18 tweets
May 14, 2022
"I have nooooo idea what to do with all this @screamingfrog information" - @danielkcheung, circa 2018-2020

If you want to learn to do some #technicalseo with one of the best crawling tools out there, here is a 🧵for you.
.@screamingfrog is a crawler that you download and install onto a local or virtual machine. It allows you to crawl almost any website.

I use it as part of my technical seo audit and their customer service is 🔥

However, the initial learning curve is steep.
If you've looked at a finished @screamingfrog crawl and felt overwhelmed - you're NOT alone.

I, and many others, were in your EXACT shoes.

It's ok
You've got this💪🏽

⏩ Here a 9 tips to make your life with Screaming Frog easier, more enjoyable, and F-U-N👇
Read 21 tweets
May 13, 2022
This is a FAQpage rich result as displayed on the SERPs.

In this 🧵I'm going to show you how you can do it yourself.
For those who already know how to get FAQpage rich result using FAQPage markup, skip straight to the inserting🔗into your JSON-LD part - I've got a blog post on it👇
danielkcheung.com.au/links-in-faq-s…
First, what is a FAQpage rich result?

"A Frequently Asked Question (FAQ) page contains a list of questions and answers pertaining to a particular topic. Properly marked up FAQ pages may be eligible to have a rich result on Search" - Google documentation👇
developers.google.com/search/docs/ad…
Read 27 tweets
May 13, 2022
Do you want to use Help A Reporter Out (HARO) to land links?
HARO is a free service provided by Cision that enables journalists and PR sources to collaborate.

That is, journalists seek commentary from a source and in return, you *may* get a backlink from the publication they write for.
Anyone can sign up to HARO as a PR source. And it is completely FREE.

There is a paid version but in all honesty, you do NOT need it.

1. Go on, sign up now👇

helpareporter.com/subscriptions/…
Read 19 tweets

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Don't want to be a Premium member but still want to support us?

Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal

Or Donate anonymously using crypto!

Ethereum

0xfe58350B80634f60Fa6Dc149a72b4DFbc17D341E copy

Bitcoin

3ATGMxNzCUFzxpMCHL5sWSt4DVtS8UqXpi copy

Thank you for your support!

Follow Us!

:(