The first six episodes of #DreadingSundays have been recorded, edited and scheduled.

ICYMI, I'm launching a brand new podcast series ft. digital marketing industry professionals.

We'll be discussing salaries, raises, promotions etc.

Follow @DreadingSundays for updates. Image
@DreadingSundays Eg, I ask @tomcritchlow (author the SEO MBA) what you can do if you've not been successful in your recent job applications.
Eg, I ask Mercy Janaki (Group Head of SEO, @Webenza) how you can document your work successes so that you can ask for a raise/promotion.

Spoiler: use @SlackHQ if your org uses it.
Eg, I ask @BibiBuzzCom how you as a remote employee can avoid employers who will exploit you as throw away labour.
Eg, I ask @Kevin_Indig (Director of SEO, @Shopify ) how you can perform better in your job interview.
Eg, I ask @inkovic how you can get better access to information to help you further your SEO career.

Spoiler: network!
Eg, I ask @kwatier how you can be smarter in filtering through job opportunities.
Eg, I ask @samtorresatl, Chief Digital Officer at @GrayDotCo, what she looks for in a job candidate when hiring so you can emphasise these in your next interview.

• • •

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More from @danielkcheung

Jun 19
Old mate @KorayGubur dropped a knowledge-filled video on keyword difficulty, quality threshold and how you can use this understanding to help your pages rank on Google search.

Don't have 35 mins to watch it?
Here are the cliff notes 👇
@KorayGubur Indexing ≠ ranking

A search engine may index your content but it may decide NOT to serve it to its users.

That is, you can get your technical SEO right but not have your content rank in the SERPs.
@KorayGubur Nothing is static

Rankings are ALWAYS changing and a search engine is constantly working out where your webpage should be ranked.

With each crawl new quality scores are created.

And remember, competitors that invest in SEO are rarely static.
Read 18 tweets
Jun 11
How to do "white-hat" link building even @JohnMu can get behind.

SPOILER 🚨: it's not as easy as buying content with a 🔗 insert and this is what makes it so effective.

🧵 ..
@JohnMu FWIW, white-hat link building is a made-up term.
It means nothing.

One person's white hat is another person's grey/black.

In this context, #whitehat #linkbuilding = not paying for a placement or 'admin fee'.

Now we got that out of the way let's dive in.
@JohnMu This method gets called a few things:
• statistic pieces
• research reports
• "content marketing" 😏

💡 It involves collecting YOUR OWN data.

💡 It differs from the common approach of regurgitating the SAME data sources.

💡 This differentiation is HOW you will EARN links.
Read 18 tweets
May 14
"I have nooooo idea what to do with all this @screamingfrog information" - @danielkcheung, circa 2018-2020

If you want to learn to do some #technicalseo with one of the best crawling tools out there, here is a 🧵for you.
.@screamingfrog is a crawler that you download and install onto a local or virtual machine. It allows you to crawl almost any website.

I use it as part of my technical seo audit and their customer service is 🔥

However, the initial learning curve is steep.
If you've looked at a finished @screamingfrog crawl and felt overwhelmed - you're NOT alone.

I, and many others, were in your EXACT shoes.

It's ok
You've got this💪🏽

⏩ Here a 9 tips to make your life with Screaming Frog easier, more enjoyable, and F-U-N👇
Read 21 tweets
May 13
This is a FAQpage rich result as displayed on the SERPs.

In this 🧵I'm going to show you how you can do it yourself.
For those who already know how to get FAQpage rich result using FAQPage markup, skip straight to the inserting🔗into your JSON-LD part - I've got a blog post on it👇
danielkcheung.com.au/links-in-faq-s…
First, what is a FAQpage rich result?

"A Frequently Asked Question (FAQ) page contains a list of questions and answers pertaining to a particular topic. Properly marked up FAQ pages may be eligible to have a rich result on Search" - Google documentation👇
developers.google.com/search/docs/ad…
Read 27 tweets
May 13
Do you want to use Help A Reporter Out (HARO) to land links?
HARO is a free service provided by Cision that enables journalists and PR sources to collaborate.

That is, journalists seek commentary from a source and in return, you *may* get a backlink from the publication they write for.
Anyone can sign up to HARO as a PR source. And it is completely FREE.

There is a paid version but in all honesty, you do NOT need it.

1. Go on, sign up now👇

helpareporter.com/subscriptions/…
Read 19 tweets
May 13
There are *very few things* you have control over in SEO. The depth, quality and expanse of your content is one of these.

Here are 3 examples of how onpage/onsite SEO produced results.

🧵 ..
1/ I researched and published popular wedding venue content for a wedding photographer. We chose venues that would align with his target audience (re: budget, values and visual style).

It took a few months to rank👇
Even throughout COVID and lockdown, the page continued to get organic traffic from searches from potential customers.

More importantly, I *know* my client has booked weddings from this onsite content.
Read 12 tweets

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