Joe Natoli Profile picture
Jul 6 12 tweets 3 min read
<ux_rant>

I will be 54 this year. I have helped product design and development teams and individuals in startups, mid sized orgs and global Fortune 100 orgs in 23 U.S. states and six countries in almost every industry you can think of for thirty (30) years.

(1/11)
And across that span and across all those companies and industries, I have seen the same patterns and the same situations over and over and over again when it comes to the power, autonomy and authority far too many people assume #UX and #UI Designers have.

(2/11)
The common thread over every experience across that time is that the majority of organizations still operate in command-and-control fashion when it comes to Design + UX.

The marginalization, devaluing + disempowering of UX and Design folks isn’t a bug, it’s a feature.

(3/11)
They are outgunned, outmanned, underfunded, overworked, disregarded and disrespected and treated like children with crayons.

Given orders.

Or worked around, left out until it’s time to “make things pretty.”

(4/11)
And if those UXers or designers happen to be POC or female or LGBTQIA, you can multiply the disrespect and abuse by a factor of 10,000.

This is not the minority of what I have seen, it is the MAJORITY.

(5/11)
So I don’t know what life is like for those of you who have never had to deal with this; I can only say that I am very happy it’s never happened to you, or that you found a way to overcome it.

I'm relieved that you were able to stand up and make change happen.

(6/11)
I’ve walked away from plenty of things in my career, and I’ve also forced change inside an organization — but I was able to do so because of my privilege.

I do not ever kid myself for a second that the freedom to walk was the result of anything else.

(7/11)
But I cannot and will not sit idly and listen to people blame individual UXers and Designers for decisions made by Middle Managers, Marketing VPs and/or any number of C-Level executives.

(8/11)
Or for features and functionality implemented by any number of outsourced dev teams who do what they’re told, without question.

WITHOUT any Design or UX involvement.

In many cases I’ve seen, UX or UI folks can’t even VIEW current builds on staging servers.

(9/11)
You’re angry about deceptive, manipulative, harmful UX?

So am I.

Angry about product in general and the sorry state of the U.S.? Humanity as a whole?

So am I.

Look, we all want the world to be better than it is. I fault no one for that.

(10/11)
But I believe getting folks to push back requires empowering, encouraging + helping them see the areas in which they DO have agency. Fighting alongside them.

Blaming + accusing them does not (+ will not) ever get the same result.

</ux_rant>

(11/11)
PSA: Asshole replies are getting BLOCKED. I am not about to entertain your bullshit, today or any day. Capisce?

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More from @joenatoli

May 19
Ever wonder why executives and bosses are often so resistant to doing #UX work?

Why they seem to become personally offended at the very mention of user research or #IA or prototyping, in a way as if you were suggesting a diabolical plot to overthrow the government?

(1/9)
From "we don’t have time for that," to "we know what our customers want," to "just make the #UI better looking," the wall of rejection is thrown up fast and furious.

Where does this come from, and more importantly, how do you deal with it?

(2/9)
Let’s start here: most people in management or executive positions can’t truly see what’s broken, because they’re usually only looking at the side that’s working.

And in reality, it's not their fault.

(3/9)
Read 9 tweets
May 17
Rules for Pitching to #UX Stakeholders Dept.

To me, EVERY meeting is a working meeting. So the very first time I speak to a room of stakeholders during a consulting gig, I am absolutely not doing the dog-and-pony show of presenting with slides.

(1/12)
I am here to do one thing and one thing only: make an IMPACT.

Leave a firm, lasting impression that they will not ever meet another consultant cares as much about helping them succeed as I do.

Which means I’m here to talk about *them.*

(2/12)
What they need. What they’re struggling with. What they think is wrong and what needs to be made right.

This also means that even if I don't have the gig yet, instead of sitting politely + taking turns, we’re going to dive in together + interact. Trade ideas.

(3/12)
Read 12 tweets
Jan 29, 2021
#UX and #design friends, we need to talk about estimating. I'd like to share some advice that's come up 3 times this week, in hopes it's useful. And it's echoed, by the way, in the BUSINESS OF UX course @EliNatoli and I are teaching at my UX 365 Academy (link at the end).

(1/12)
Avoiding wars with clients is a matter of how you structure your engagements, along with how you spell out what you're doing in your proposals/contracts. That starts with estimating.

The biggest 2 rules I follow are these:

(2/12)
1. I do not EVER estimate a project in full from start-to-finish.

2. Once we're past initial Discovery (see below), I estimate in small chunks, e.g. "here's what will take us to the next iteration/review."

(3/12)
Read 12 tweets
Oct 30, 2020
PSA: Three weeks ago I tested positive for #COVID19. Four days later, while on a video call with my doctor I found myself gasping for breath, my pulse oxygen levels diving, with her yelling at me to CALL 911 NOW.

(1/8)
An ambulance took me to the ER where they scrambled to hook me up to Oxygen and IV tubes and heart monitors. I’m going to tell you straight: I thought I was going to suffocate on that gurney. This is the first time in my life I ever literally thought I was going to die.

(2/8)
I had developed severe inflammation and pneumonia in my lungs in a matter of DAYS. So for 36 hours they pumped me non-stop full of various antibiotics and steroids. When one bag emptied, they hooked up another.

(3/8)
Read 8 tweets
Dec 17, 2019
@rohanpaldesign @mgoldst When a client doesn’t pay, you send a series of letters, each one with a more serious tone: the first assumes oversight, and the last says unless I get a check on X date, we’re going to court.
@rohanpaldesign @mgoldst In all cases you set specific dates for response/check and a consequence: “if I don’t hear from you/receive payment by X date, here’s what will happen next.”

In most states, you can file a claim in small claims court if the $ owed is less than $20K. It’s not hard, just tedious.
@rohanpaldesign @mgoldst If you get in front of a judge, that contract saves you. They’re not interested in details of the case, client scope creep, etc. They’re not going to listen to that clients whining about how they expected A but you delivered B, the subtleties of interpretation.
Read 5 tweets

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