What @dazngroup was when it first came to the market was a simplified single price subs offering looking to be first movers and disrupt the sports media world.
Fast forward to 2022 and now they're rolling out multi-tier pricing, prioritising distribution deals...
1/4 👇
Fast forward to 2022 and now they're rolling out multi-tier pricing, prioritising distribution deals...
1/4 👇
and launching NFT's and Betting integrations on their platform in a bid to bridge the economic gap they were facing between rights costs and subscribers.
Each day they're acting more and more like a conventional broadcaster.
2/4
Each day they're acting more and more like a conventional broadcaster.
2/4
No-one in media has made the simplified pricing model work, and sadly it's been an expensive learning curve for many - including DAZN.
In this weeks #StreamTimePod, @SportsProChris1 and I talk about the changes they've made specifically in the Spanish market, and loads more
3/4
In this weeks #StreamTimePod, @SportsProChris1 and I talk about the changes they've made specifically in the Spanish market, and loads more
3/4
Subscribe on your pod platform of choice and/or access below:
podfollow.com/streamtime-pod…
Or read more about the Spanish market changes to DAZN's offering here:
sportspromedia.com/news/dazn-spai…
4/4
podfollow.com/streamtime-pod…
Or read more about the Spanish market changes to DAZN's offering here:
sportspromedia.com/news/dazn-spai…
4/4
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