What @dazngroup was when it first came to the market was a simplified single price subs offering looking to be first movers and disrupt the sports media world.

Fast forward to 2022 and now they're rolling out multi-tier pricing, prioritising distribution deals...
1/4 👇
and launching NFT's and Betting integrations on their platform in a bid to bridge the economic gap they were facing between rights costs and subscribers.

Each day they're acting more and more like a conventional broadcaster.

2/4
No-one in media has made the simplified pricing model work, and sadly it's been an expensive learning curve for many - including DAZN.

In this weeks #StreamTimePod, @SportsProChris1 and I talk about the changes they've made specifically in the Spanish market, and loads more
3/4
Subscribe on your pod platform of choice and/or access below:

podfollow.com/streamtime-pod…

Or read more about the Spanish market changes to DAZN's offering here:
sportspromedia.com/news/dazn-spai…

4/4

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More from @SportsProNick

Jul 17
So @Apple and @MLS joined forces in what could be one of the most intriguing + disruptive media deals the sports industry has seen. 10 years $2.5bn guaranteed. But there's more to it than just the $bn price tag.
It's a long one, but here's a thread on it:
🧵👇
What is it?

•10 Year global, exclusive streaming rights deal
•Every Match will be available live (previously regional blackouts)
•Mainly english only with some spanish and french in certain markets
•Served on Apple TV app as a special MLS dedicated subscription product (not just part of Apple+) (app within an app - Important - will cover why shortly
•Some matches will be free in AppleTV+, but most will be via the new paid subscription service
Read 26 tweets
Apr 27
Across day 1 at #SPL22, priorities and challenges for sports properties seems to be overwhelmingly consistent across the board. #Data, owned platforms (O&O), content creation.
Here's a thread with some points I've picked up:
🧵
1) Audience data and the drive to know more about the fan. No-one seems to be happy with what they have. Is this complete picture of their fan idealistic over realistic? Seems everyone has different holes they're trying to plug.
2) It's unclear everyone knows what the 'complete' fan data picture actually looks like, or even just what they think is missing from their data mix right now.
Read 13 tweets
Apr 20
FIFA+ launched recently, stirring reaction from the industry, media and fans from across the globe.
So what is it? What's it not? Why do it? What are some of the objectives? How will it be powered? How will it be funded?

Here's a thread with some of the details + thoughts: 🧵👇
What will be available:
- 40,000 live games per year
- 11,000 women's matches
- starting w/ 1400 live games streamed month 1.
- 2000 hours of archive content
- in 11 languages by year end
- an array of original content/ series
- data + news
from across the globe
Access:
- free to watch
- optional registration to aid personalisation
- haven't ruled out payment features for content in the future.
- aiming for over 200m+ (!) unique users by end of 2022
Read 18 tweets

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