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Jul 15, 2022 19 tweets 6 min read Read on X
We’re overwhelmed with the response to the #SaaSEmailFlows resource. Thank you to all those who’ve contributed to bring it to life. Here's a recap 👇🏼
Start with a warm welcome, introduce your brand and tell your customers what to expect
If the user has entered into the funnel by downloading a resource, ask for feedback and provide solutions for their pain point
Drive event registrations with timed reminders
Nurture webinar attendees and non-attendees with targeted sequences
Nurture and engage leads coming in from different sources by sharing valuable content
Build a relationship and engage leads who’ve gone cold with helpful resources and feature announcements
Remind leads who’ve booked a demo, give option to reschedule and follow up post the demo
Nudge free users to explore the product, ask for feedback and highlight social proof to help them assess and upgrade
Educate self-serve users to help them make the most of the product
Are you a high-touch SaaS company? Assist users during the onboarding process at scale with this sequence
Increase awareness of new and existing features with this sequence to drive product adoption
Show churned users that you care by asking for feedback
Know your customers’ needs and preferences at all times with an ongoing feedback sequence
Upsell/cross sell to existing customers automatically with an ongoing sequence
Prevent churn by sharing product activity updates, relevant resources and asking for feedback
If you found this thread valuable, check out the detailed version of each sequence here - tinyurl.com/24b8bvef

We look forward to your comments 💫

#SaaSEmailFlows
Need help in setting up any of these sequences? Access a free consultation session with an email expert 📞tinyurl.com/28sdvprq

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More from @mailmodo

Jan 19, 2023
If you’re overwhelmed by the upcoming trends in the email marketing world and need to catch up, then, worry not! 💡

Check this thread to learn the best suggestions from leading marketing experts 🧵
Your team needs to be on the same page with your email program. 💯
Here's how @LaurenEmailGeek emphasized the importance of everyone being aligned on what's important for driving results with emails in “State of Email 2023.”
AI can be a marketer's best friend if we learn how to use it tactfully. Here's what @RadekKaczynski has to say about this
Read 10 tweets
Jan 19, 2023
Want to know the truth behind email marketing myths?!!!!!??
We got you covered.😇

We have debunked the top 7 marketing myths in our report State of Email 2023.
Myth #1: It’s a good idea to remove/hide the unsubscribe button to reduce unsubscribed.

By removing the unsubscribe button, you will lower the number of unsubscribes. But is it a GOOD idea? Definitely not!!!❌
Myth #2: Avoiding spam trigger words can help you land in the inbox.

No!!!

By simply avoiding spam words, you can no longer avoid the spam folder. You need to focus on many factors rather than just trying to avoid spam words if you want to land in people’s inboxes.🤓
Read 8 tweets
Jan 18, 2023
Email is the most powerful marketing tool you have in your arsenal. Here are a few tips to improve your email design. These tips are handpicked from the annual email marketing report with expert tips, industry stats, and data-driven forecasts for sending better emails in 2023
20% of the surveyors use code to create their email templates from scratch. Nearly 73.3% of people are using various tools like drag-and-drop email editors or email template creators to create their email templates.
26.7% sent out campaigns with an image-only email in 2022.
Read 6 tweets
Jan 18, 2023
Wanna learn from our survey and how you can use this data to improve your email marketing? Here are a few insights on email deliverability from the annual email marketing report with expert tips, industry stats, and data-driven forecasts for sending better emails in 2023
The top 3 marketing channels for respondents were email marketing, paid search, and organic search.
The main objectives for email marketers in 2022 were product awareness and promotion, followed by retention. In 2023, however, email marketers seem keen on retention more than the usual promotional intention.
Read 8 tweets
Feb 2, 2022
If the #emailgeeks had to declare a buzzword for the entire fraternity in 2021, it would be AMP emails. Naturally, the State of Emails 2022 would be incomplete without a discussion on this topic.

So, we quizzed our respondents about AMP in our survey, and here's what we learned
1) Only 24.8% of the surveyors sent AMP emails in 2021 while 75.2% of people didn't explore this functionality at all.
2) 47% of email marketers are still not aware of the potential of AMP emails close followed by those who do not have the coding expertise. (Memo: Mailmodo lets you create and send AMP emails without any coding)
Read 8 tweets
Jan 31, 2022
Be it design, strategy, or content - every aspect of email marketing ultimately aims at improving the metrics that lead to conversion.

Hence, the State of Emails 2022 has a section that discusses open rate trends, device usage, and optimum time slots.

Here's what we learned-
(1) 71.4% of the surveyors saw a rise in open rates in 2021 compared to 2020 and this could be a consequence of the latest Apple MPP updates.
(2) 56.8% of our survey respondents found an increase in mobile opens in 2021. Email responsiveness for mobile devices is a must going forward.
Read 5 tweets

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