A total of almost $8.5 million is up for grabs this year.
World Athletics has set aside $2 million from fines paid by the Russian Athletics Federation for violating rules on doping, to add to the prize money for the Oregon Championships
Aside from this, there will be an extra incentive for athletes to set new records.
Japanese electronics company TDK is handing out $100,000 each to gold medal winners who break an IAAF World Record in the process.
The top eight in each event will win a cash prize.
Individual winners receive the same amount, regardless of which event they participate in.
Relay winners are awarded prize money per team.
In general, athletes struggle financially.
A global study of 500 elite athletes done prior to the Tokyo Olympics found that nearly 60% did not consider themselves financially stable.
It was further found that over 80% of Olympians had day jobs and aren't full time athletes.
As an athlete you are an independent contractor and are solely responsible for a myriad of costs including:
- Agent (15% to 20% of earnings)
- Paying your coach
- Massage therapists
- Gym
- Nutritionist
- Food
- Equipment (shoes every 2 or 3 months)
- Travel
- Accomodation
- Tax
The top athletes get stipends to help prepare for competition but because resources are thin, stipends are often invested in those with the possibility of winning medals.
📸ASA & SASCOC Budgets ⬇️
Sponsorships And Endorsements
Sponsorships can be a big financial boost for athletes
While only the top athletes get paid for associations with brands such as Nike, Adidas and Hoka, being able to get a value in kind deal where you get training gear without cash still helps.
Additional income can be earned by associating with big running clubs. Eliud Kipchoges NN Running Team recieves millions in sponsorship from
- NN Group
- Nike
- INEOS
- Abbott
📸Nike
Appearance Fees
The very best of the best also get paid appearance fees just for showing up and generally don't have to qualify for races.
Let's use Usain Bolt as an example.
At the peak of his competitive career Usain was one of the highest-paid athletes in the world, especially during Olympics years.
He easily earned $20 million per year in the years leading up to the Olympics.
Most of that was in endorsements.
Bolt earned $31 million between June 2017 and June 2018. Out of that $31 million, $30 million came from endorsments
His Puma deal paid $9 million per year and he charged an estimated $250-300k for a single track appearance
📸Getty
As a whole, the life of a track and field athlete is not glamorous at all.
Most work long and hard to compete at the highest level without very little financial reward.
That wraps it up for this one.
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Benni McCarthy: "Tik Tok, Instagram, and Twitter seem to be far more important to these guys. Their image matters more than being the best player you can be.
What are image rights and how do they work in football, #rugby & #cricket?
This is image rights explained
THREAD 🧵
In 1995, Arsenal bought Denis Bergkamp and David Platt
Both players had existing non-UK image rights companies and contracts. Arsenal entered into playing contracts with both players personally, and image-rights contracts with the two players’ image rights companies
📸Getty
UK tax authorities later enquired into the image rights arrangements due to the “tax loss” caused by image rights payments falling outside the charge to income tax.
Ultimately,the courts found in favour of Platt and Bergkamp and that began the boom in sports image rights.
Teams across the globe are launching elaborate campaigns with some of their best players, models and even fans of the club to showcase their new strips
Football jerseys are a big deal and are now even the subject of dinner date attire debates
So how does it work?
In a nutshell, kit deals are similar to licensing deals. The kit manufacturers such as Nike, Adidas and Puma pay the club a certain fee to supply the football team with kits, and to use the club’s colours and badge to sell replica shirts.
SABC Takes SuperSport Matter To Competition Commission
SABC reportedly has lodged a complaint against SuperSport and various sporting organisations in South Africa, accusing them of "anticompetitive and exclusionary behaviour" and asking that punitive fines be imposed
It is claimed that SABC views SuperSport as having "abused its dominance in sports broadcasting to impede the SABC’s ability to compete with its own standalone sports channel."
The complaint deals specifically with SuperSport’s sub-licensing restrictions, which prevent the SABC from broadcasting sub-licensed games on direct-to-home satellite or online streaming platforms.
Greek League Tops List Of Football Payments Default List
Fifpro has warned footballers about “systematic and widespread contractual violations” in football, singling out Algeria, China, Greece, Libya, Romania, Saudi Arabia and Turkey as countries where these risks are high.
FIFPRO said non-payment of salaries was also a recurring problem for players in Algeria, Saudi Arabia, Romania and Turkey while second-division clubs in Greece often cease operations without honouring debts.
Greek clubs in the country owed more than €25 million in unpaid wages
Two years ago, Fifpro and world federation FIFA said up a fund to help compensate players, who have fallen victim to their clubs running into financial problems. This year the fund is worth $4 million
Sparkling Water, the #HollywoodbetsDurbanJuly champion horse, secured a R5 million prize purse on a weekend that was expected to generate close to R362 million in economic activity
So is it a great industry to get into? This is the business of owning race horses
THREAD ⬇️
While legendary trainer Mike De Kock saddled his fifth winner of the July and jockey S’Manga Khumalo fizzed to his second victory at the annual race, the horse Sparkling Water has a much longer history behind her.
📸 Gallo
Sparkling Water is owned by Mary Oppenheimer-Slack, the daughter of former Anglo American chairman Harry Oppenheimer and was sired by one of the most legendary race horses in South African history, Silvano.
Sparkling Water is the latest in a long line of breeder successes
The 1995 World Cup in South Africa generated R197 million (£30.3 million) in revenues. World Cup revenues have spiked over the years, peaking at £381.4 million in 2019.
The IRB runs a four year business revenue cycle and relies on the World Cup for 80% of its revenue during that period.
The 1995 World Cup in South Africa generated R197 million (£30.3 million )in total revenue which increased by 131% to £70 million in 1999 when Wales hosted.
Revenues peaked at £381.4 million when Japan hosted the 2019 World Cup with nearly £4.3billion generated in economic output according to The Economic Impact of Rugby World Cup 2019 report published by EY.