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Recalling the vivid imagery of the mounting garbage in the landfill, Kanika also remembers growing up in a household that was extremely conscious of how much and what they consumed.
Recalling the vivid imagery of the mounting garbage in the landfill, Kanika also remembers growing up in a household that was extremely conscious of how much and what they consumed.
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“Trying to find ways to move towards a circular economy became something I consciously started working towards,” she says.
In 1998, Kanika’s parents, Anita and Shalabh Ahuja established Conserve India, an NGO focused on energy efficiency.
“Trying to find ways to move towards a circular economy became something I consciously started working towards,” she says.
In 1998, Kanika’s parents, Anita and Shalabh Ahuja established Conserve India, an NGO focused on energy efficiency.
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They eventually started working on ways to tackle the plastic menace that Delhi was and is still grappling with. While her parents were neck-deep in running this NGO, they were not keen on having Kanika join this line of work.
They eventually started working on ways to tackle the plastic menace that Delhi was and is still grappling with. While her parents were neck-deep in running this NGO, they were not keen on having Kanika join this line of work.
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That was how in 2016 she joined the NGO her parents had founded. “There came a point where the work that Conserve India was doing felt like only being that of an export house and that was when we took a break and decided to reassess that work that we were doing,” she adds.
That was how in 2016 she joined the NGO her parents had founded. “There came a point where the work that Conserve India was doing felt like only being that of an export house and that was when we took a break and decided to reassess that work that we were doing,” she adds.
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This break led to the birth of Lifaffa in 2017, a brand that designs and markets upcycled plastic products.
#Sustainability #Startups #Recycle #Upcycle #PositiveInitiative #TheBetterIndia
This break led to the birth of Lifaffa in 2017, a brand that designs and markets upcycled plastic products.
#Sustainability #Startups #Recycle #Upcycle #PositiveInitiative #TheBetterIndia
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Delhi-based woman entrepreneur Kanika Ahuja launched Lifaffa to help upcycle plastic waste into bags, laptop sleeves, mats and fashion accessories so that it doesn’t end up in landfills and has been able to convert 12,000 kgs of plastic into upcycled products.
Delhi-based woman entrepreneur Kanika Ahuja launched Lifaffa to help upcycle plastic waste into bags, laptop sleeves, mats and fashion accessories so that it doesn’t end up in landfills and has been able to convert 12,000 kgs of plastic into upcycled products.
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