As a brand that strives to leave things better than first inherited, the theme of this World Nature Conservation Day, ‘Living sustainably in harmony with nature,' resonates with our ethos.
At HCCB, we believe that every environment-friendly step we take should be sustainable and effective enough to help build a better tomorrow. Promoting harmony between nature and people is the key here.
Through our many initiatives, we make every effort to give back a considerable amount of what we take from Mother Nature every year.
While at it, we ensure to partner with all sections of society and
together we learn and unlearn they ways to be responsible citizens of the nation and the inhabitants of the planet.
As a responsible user of #water, HCCB’s approach to #waterstewardship incorporates a multitude of initiatives such as the construction of check dams, desilting, and restoration of ponds and natural water bodies, rainwater harvesting,
and building bunds and conservation tanks and so much more. These initiatives help us maintain water positivity which means that we return more water to the aquifer than we use in our operations. An example of this can be seen in #Gujarat,
where our water recharge shafts enabled us to replenish 100% of the water that we consumed in 2021. Going a step further, #HCCB replenished 12.98 L kiloliters of water in #Rajasthan, despite having no operations in the state.
For a long time, #farmers in the #Goblej village in #Gujarat dedicated their time and effort to cultivating #paddy. It was their sole source of income, so they harvested it twice a year.
However, this wasn’t yielding benefits for the farmers since paddy cultivation needs a lot of water and the rainfall has been deficient over the last few years. Moreover, growing the crop during summers,
additional use of fertilisers to maintain the fields, and excessive requirement of water resulting in soil degradation, added to the woes.
To improve their income, #HCCB organized exposure visits and training at the local Krishi Vigyan Kendra for these farmers on
When our farmers prosper, the nation prospers. With this view, #HCCB has set up 9 Kisan Clubs across different villages in #Gujarat, that help the farmers to adopt sustainable agricultural practices and introduce them to new crop varieties.
Innovative practices such as the SRI (System of Rice Intensification) method for paddy cultivation, crop diversification for tomato farming, and the trellis method for vegetable cultivation have helped these farmers manage seasonal challenges and
ensure a healthy harvest throughout the year. More than 112 families have not only increased their income
from farming but also nurtured healthier crops in the process. The clubs also provide technical training to these farmers on the Ikhedut portal,