Neil Mosley Profile picture
Jul 30 22 tweets 4 min read
Should we be worried about FutureLearn?
#onlinelearning #highered

A thread 🧵⬇️
A few weeks back I wrote about MOOC platforms and about their potential future relationship with UK universities. It felt like an opportune time to do so 10 years on from the huge MOOC buzz of 2012. 1/
I spent some time looking at three of major MOOC platforms Coursera, edX and FutureLearn, because it’s hard to divorce the MOOC as an educational model from the platforms that have sprung up around them. 2/
Being UK based and considering that nearly all of the 50+ UK universities that are partnered with MOOC platforms are partnered with FutureLearn it felt necessary to focus more attention on them than any other platform. 3/
In that piece, I highlighted the significant leadership changes and churn that have taken place at FutureLearn in recent years and that it was the end of an era but they had seemed to struggle to transition to a new one. 4/
This was perhaps exacerbated by the length of time between the departure of the previous CEO and the installing of a new one. 5/
Another thing that I highlighted was their seemingly heavy dependence on two universities, Coventry and the Open University for their microcredentials and degrees portfolio - which is really one of the main routes for profitability 6/
Overall I summed things up like this “Whilst as a UK-based company they will always have a certain degree of appeal to UK universities, they are a company that needs to rediscover its mojo somewhat and gather some forward momentum again.” 7/
Since then I have also been trying to find out more about their financial position but have had to wait until this week when their company accounts were filed at companies house. It made for pretty worrying reading. 8/
Highlighting that they do not have sufficient funding for the 12 months from the date of signing financial statements and whilst additional funding will be provided it’s not sufficient for that period. 9/
Discussions on options for raising further funding are ongoing but, and this is a direct quote “there remains a material uncertainty which may cast significant doubt about the groups ability to continue as a going concern” 10/
That’s a pretty stark statement right there and that’s on top of £16.1 million operating loss. 11/
On top of that some of the noises coming out from university partners and from those on the inside have been far from positive. From the university side there’s been concerns expressed on the lack of direction and effective communication for some time now. 12/
In terms of internally this is probably best highlighted in quotes like this from employees - “So many changes, so many people leaving, no clear path to profit, and strategy and direction changes constantly.“ 13/
“Leadership is constantly moving the goalposts. Product offering is very confusing even to people who work there. Playing catch up with Udemy, Coursera etc and no real chance of catching them” 14/
All of this will be of concern to UK universities partnered with FutureLearn, and perhaps presents a bigger risk to those really invested in the platform like the University of Coventry and University of Kent. 15/
Others bear less risk, because as I mentioned in my earlier article there are only really a small number of UK universities that are meaningfully growing their portfolios on FutureLearn. 16/
Whilst there will inevitably be schadenfreude from those critical of anything that’s private that comes within a hair's breadth of education, it's a shame that a platform that offered universities the opportunity to provide online education to learners has got to such a place.17/
Whilst not perfect as a platform FutureLearn did offer a different proposition to some of the other platforms like edX that always felt like dated courseware. 18/
Although this isn’t the end of the road for FutureLearn necessarily, it’s a salutary warning not just to private companies involved in online education but universities themselves to...19/
...not believe the hype and understand that developing a strong, profitable sustainable online education offering isn’t a walk in the park. 20/
Oh and for anyone interested in reading my earlier piece you can find it here - neilmosley.com/blog/nm6ovv8dv…

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More from @neilmosley5

Jul 28
Interesting release from 2U on current financial performance but also interestingly on future direction which appears to be coalescing under the edX brand and further developing that as marketplace platform. Job losses also look likely #onlinelearning investor.2u.com/news-and-event…
More on 2Us future direction - the new revenue share model is broken down with a minimum 35% that increases depending on taking marketing, support and content development services - with all these it rises to 60%. Fairly transparent proposition... 2u.com/latest/2u-unve…
Would be very interested to see what marketing actually looks like in the core bundle and how much that is really banking on the edX brand and as an existing marketplace destination.
Read 5 tweets
Jun 15, 2021
Learning design is about designing and creating the best conditions for learning to result. It’s the design of experiences and those experiences come in different shapes and sizes. 1/
It’s about designing for people - which means it’s complex. I love this quote from Dieter Rams that speaks to this - “You cannot understand good design if you do not understand people; design is made for people”. 2/
The learning design process can range in its breadth and depth and we often think of it way too narrowly - you write some learning outcomes, design an assessment, create content & activities and then boom, you're done... 3/
Read 10 tweets
Feb 12, 2021
Interesting report...some comments if I may as someone who has and continues to work in this space within universities, education more generally and with private edtech...1/
One of the actors that fails to get any kind of scrutiny is universities themselves who have complete autonomy as to the decisions they make about edtech. The silence on this and the general narrative portrays them as passive, obsequious actors with no choice...2/
There’s also a kind of historical naivety that makes the pandemic year zero for this stuff and there’s not enough time spent exploring the ‘why’ from a historical context. This isn’t simply about scope but about the narrative presented...3/
Read 12 tweets
Feb 12, 2021
If you’re a university or education provider then one of the key aspects of digital transformation is thinking about the role of an educator/academic in this changed state. For universities an academic is expected to be a good educator, good researcher...1/
...keep up to date in their field and have numerous other responsibilities..oh and now be much more of a learning experience designer, a producer of videos and other media, a designer of a platform experience and it’s navigation, structure and other components of the UI...2/
Of course there’s some support for this but it’s not at a ratio that makes a huge difference and it’s light or non-existent in many areas. Can an academic wear all those hats? Should they? Will that result in the best experience for academics & students?...3/
Read 10 tweets
Dec 1, 2020
I've been running sessions for educators adjusting to online teaching and many are facing challenges with live, synchronous teaching...here's some small ways to enhance things...1/ #onlinelearning #onlineteaching
There are so many distractions when teaching via videoconferencing, including the video of yourself. We have a tendency to keep looking at ourselves, so hide this to remove an unnecessary distraction. 2/
Eye contact is an important aspect of communication, but we usually look everywhere but our webcam. Looking into the webcam is hard but good to master - adding post-it notes with key points adjacent to it can help. 3/
Read 7 tweets
Nov 23, 2020
Back in the first part of the year there was a lot of talk about UK universities partnering with Online Programme Managers (OPM’s) partly sparked by this article palatinate.org.uk/exclusive-univ… and the subsequent fallout. Much was lost in the noise...and misconceptions 1/
so far I’ve noticed 2 x UK universities partner with OPMs including a Russell Group (although I may have missed some). Really, I think these kinds of partnership are about a desire to reach a demographic of students who may not opt for the campus experience....2/
e.g. working professionals. In spite of everything there still seems great appetite for the on-campus experience. With university numbers set to grow - the question is whether the pandemic experience will fuel a greater desire for those who would’ve usually adopted to...3/
Read 9 tweets

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