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Keith (Niche Twins) 👨‍💻 Profile picture
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Jul 31 • 7 tweets • 4 min read
Way too soon to say I’m back, but I’m about to post one of the highest Sunday traffic days EVER for my site.

After crushing me in the May Core Update, I woke up this morning and it was like Google had rediscovered my site again.

Check out these keyword stats… 🧵👇 #SEO #blog Image
Of my main target keywords, I went from JUST 27 keywords in the top 100 SERP positions since the update, to 105 overnight! 😮

It’s like a switch was flicked… ImageImage
As for KWs in the top 10 positions, I went from 26 to 71… ImageImage
Only time will tell if this recovery sticks…anyone who’s been humbled by a Core update knows anything is possible.

For those curious, you can find the site changes I made post Core update in my month 8 update below.

nichetwins.com/niche-site-pro…
One really important change I made that is not included, was updating my internal links from a “Related Posts” schema to proper embedded anchor text.

This was insight taken from @Charles_SEO. More on that here…
In the event this turnaround does stick, the reality is there is no way to know what change (if any) turned things around.

That’s the opaque game we’re in…

For now though, I’m enjoying my #SundayFunday. ✌️
UPDATE: Yesterday ended up being the second highest Sunday traffic day for my site all-time.

Seeing more of the same this morning. What a wild ride.

Hoping the train is back on track. 🚊 Image

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More from @patientpublish

Keith (Niche Twins) 👨‍💻 Profile picture
Jul 15
Here’s a new backlink 🔗 outreach strategy I’m trying that’s likely to have an extremely high failure rate.

BUT, even if 1 of the 200 emails I send converts, it will be worth it.

The campaign is targeted at .edu’s and it’s inspired by @BrianEDean.

🧵👇#SEO #blog
When you’re looking for a specific data point, and you discover it in the SERPs, what’s more likely?

1️⃣ You spend time to reproduce that same data
2️⃣ You link to the article

…#2 for most.

That’s why generating original, high quality research can serve as great link-bait. 🎣
Producing an article with original research that was highly relevant to my niche was step #1 of this process. 🔬

This strategy targets colleges and universities, so naturally this directly influenced my link-bait topic selection.
Read 11 tweets
Keith (Niche Twins) 👨‍💻 Profile picture
Jun 23
I’ve built my current site traffic in 7 months without ever going out of my way to build backlinks. 🔗

BUT, in response to the May core update and as part of my ‘kitchen sink’ strategy, I’m having a go. 🫡

These are the EXACT link building strategies I’m using.

🧵👇 #SEO #blog
First, it’s worth noting that my site has picked up over 400 backlinks organically to date.

The problem is, none of these links are coming from high authority sites in highly relevant niches. 👊🏼

As a result these links pass hardly any juice and my DA is a 0.4!
To change this I’m deploying the following 3 link building tactics:

🟢 Reclaiming image attribution
🟢 Help a Reporter Out (HARO)
🟢 Original research link-bait

Let’s dive into each of these strategies in more detail…
Read 16 tweets
Keith (Niche Twins) 👨‍💻 Profile picture
May 26
You spend hours researching 🔬 and writing ✍️ your posts.

SO, why don’t you spend even a minute on your TITLE TAG?

It will be the first thing searchers see, and it can have a HUGE impact on CTR. 🎯

Here’s EXACTLY how I approach Title Tags.

🧵👇 #SEO #blog
To set the stage, your Title Tag dictates the DISPLAY title that will be seen in Google SERPs.

An effective Title Tag can lead to a higher CTR, which in turn can lead to higher RANKINGS. 📈

…once you get to page 1, it can help you eventually secure that #1 spot. 🥇
And YES, Google REWRITES your Title Tags up to 60% of the time…

…BUT, when Google does rewrite the Title Tag, it uses your H1 header ~50% of the time INSTEAD.

My Title Tags and H1s are always the same (WordPress themes mostly do this by default).

ahrefs.com/blog/title-tag…
Read 16 tweets
Keith (Niche Twins) 👨‍💻 Profile picture
May 19
We’ve talked about how to establish topical authority by targeting specific content verticals.

But, exactly how do you DISCOVER the LONG TAIL KEYWORDS to fill these content verticals up? 🧐

Here’s my FAVORITE long tail keyword research technique using @semrush.

🧵👇#SEO #blog
To set the stage, our mechanically inclined niche site builder chose a broad domain name to allow her room to grow:

“GearheadAuthority(dot)com” 💪

She’s also identified 5 main topic clusters to initially pursue:

🟢 Jet skis
🟢 Boats
🟢 ATVs
🟢 Motorcycles
🟢 Snowmobiles
The next step is to uncover about 10 long tail keywords per topic to write her first 50 posts on.

I like to start with one content vertical, publish ALL 10 posts with thoughtful internal links, 🔗 and then move on to the next vertical.
Read 14 tweets
Keith (Niche Twins) 👨‍💻 Profile picture
May 15
In just over 6 months, I’ve published 120 long-form informational posts, and surpassed 38,000 pageviews/mo. 🚀

I’ve been able to achieve this, with a demanding full-time job, due in large part to a single strategy…

BRAND SWAPPING. 🔄

🧵👇 #SEO #blog
@NicheDown detailed this process on his recent @nichepursuits podcast.

I’m going to keep beating the hell out of this drum, because I think it’s a game changer for niche site content creators. 🤝

It’s allowed me to scale at a nice pace, WITHOUT the need to outsource.
Brand Swapping is as simple as it sounds.

Take @nichedown’s example:

“Yamaha dirt bike won’t start”.

After writing the HIGHEST QUALITY piece of content you can, you then swap out ‘Yamaha’ with other leading dirt bike brand names. 🏍
Read 11 tweets
Keith (Niche Twins) 👨‍💻 Profile picture
May 12
Establishing TOPICAL AUTHORITY doesn’t happen by accident. 📣

You should be INTENTIONAL about how you attack content clusters.

I achieve this with the help of 2 primary documents:

1️⃣ Content strategy plan
2️⃣ Keyword ‘hit-list’

Here’s my EXACT process.

🧵👇 #SEO #blog
First, some important points. 👊🏼

🟢 These are LIVING documents.

They are constantly changing and evolving.

🟢 My content strategy plan informs my keyword hit-list…

…AND my keyword hit-list informs my content strategy. 🔄
1️⃣ Content strategy plan. ♟

Just hearing the words ‘content strategy plan’ will immediately put some folks off.

But, this is NOT something you need to over-engineer.

You can keep it SIMPLE!

I think of my plan as the 30,000 foot view of the ARCHITECTURE of my site.
Read 22 tweets

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