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Aug 4 11 tweets 7 min read
Hey, hey, hey… @billiegeena here

I’m the learning and development manager at @salt_agency, and I’m here to talk to you about how I do keyword research that converts.

So, let’s crack on!

I’m not going to talk about getting data, instead, I will show you how I finalise keywords. First, I break down a site into its different intent categories and priority levels i.e. Navigation = Primary, Category = Primary, Local Page = Supporting

@billiegeena #SEOThread
I then use this data to go further to work out the intent of the users and decide where they might be in the sales funnel. Typically this looks like “seeking knowledge”, “seeking clarity” and “Seeking a service”.

@billiegeena #SEOThread
Knowledge -
This is our opportunity to entice someone who has a concern but may not know what their options are. The knowledge section would answer a user's concerns and then lead them down the sales funnel

This could look like FAQs, blog posts etc
@billiegeena #SEOThread
Clarity -
This is a chance to talk about the fine details of the service leading them closer to converting. It allows us to target those who are further down the sales funnel and will be using specific search terms.

These could be specific service pages
@billiegeena #SEOThread
Service -
These will be an overview of all services available, which will then link to the specific services. These are your primary category or service pages and will target those difficult, high search volume pages.

@billiegeena #SEOThread
I like to map out how different users navigate a site by following the sales funnel using the same research categorization as above. Mine typically look like a navigation map.
#SEOThread @billiegeena
You will then have a big list of keywords that are mapped and you understand what the user may be thinking when they are looking for that content. You can then start aligning with the data.

#SEOThread @billiegeena
I then double-check by Googling each and everyone one of those keywords. To make sure the intent aligns with what’s actually in the SERPs. I keep checking and Googling until I’m happy.

#SEOThread @billiegeena
Voilà, that’s it. I’ve done all these additional steps, so if a client has a question or pushes back I have all the data I need to convince them

And the start of any content changes, navigational updates, and structural and internal linking is done.

#SEOThread @billiegeena
If you like what you’ve read and what to see what else I do, you can follow @billiegeena. Where I mainly talk about SEO, early 2000s emo nostalgia, and my two pet rabbits, Hades & Ravioli!


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More from @semrush

Aug 5
“My goal is to create high-ranking blog posts that attract a lot of visitors, but I don’t know where to start🫠”.

Well, this Twitter thread is a good place to start!
Here’s how @kinsta gained 41 page 1 positions, driving thousands of visitors every month 👇
The content team at @kinsta was looking for valuable insights into:

•How popular the proposed topics were
•Which keywords could drive the most traffic
•Suggestions for other related keywords

This would guide the content strategy, with the aim of increasing organic traffic!
1⃣ Choose the seed keyword
Start with a primary keyword you’d like to rank for & pay attention to:
•Estimated monthly search volume
•Keyword Difficulty score
•Search intent
•SERP competition

Search volume should be as high as possible, with a KD score of less than 70 👀
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Aug 4
In case you missed yesterday's #SemrushOpenSpaces, here's the recording to listen to🎙️…
Take notes from @Suzzicks and @gfiorelli1✍️ #SemrushOpenSpaces
What about the 0 clicks SERPS? This is what our guests had to say 👇 @Suzzicks @gfiorelli1 #SemrushOpenSpaces
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Jul 29
🧵Read this if you want to rank for high-volume keywords with transactional intent!

• We’re going to show you how a ​​jewelry brand grew traffic by 159% and revenue by 35% & how you can do the same step-by-step process 🙌
Step 1⃣ Match your products with the right keywords.
This means improving the long-tail rankings.

• Use the Keyword Magic Tool to find the winning keyword combinations. Look for the best search volume and keyword difficulty combination.
(informational & transactional keywords)
• Remember to backtrack the older products and update their titles and meta descriptions to their SEO-optimized versions.

Another strategy is to look up what your competitors are ranking for. Here the Semrush Keyword Gap tool is perfect!
Read 7 tweets
Jul 28
“Niche Site Beginners” tend to make a few crucial mistakes when it comes to building their own site to an authority site

Here's how to think like a successful publisher

#SEOThread @saintvienna
Why would you listen to me?

I've built my blog to more than 1 million page views per month (then I sold it for 6 figures)

I've learned a lot (about myself) along the way.

Changing how I think of “neesh websites” paved my way to success.

So, let's go!

#SEOThread @saintvienna
✨ You Need To Be Patient ✨

“How long does it take to see results?” is a common question when you're just starting out

The answer is “it depends” – anyway, you shouldn't expect serious results in the first 6 months

#SEOThread @saintvienna
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Jul 1
How could @Wendy’s decide that the Strawberry Frosty was the best new flavor to launch? 🍓

Answer: by using Keyword Magic Tool search volumes to review demand for ice-cream flavors. Here’s how they’d do it, and how you can use KMT to find your next product/content idea 🙌
The Frosty might be ice cream and might be a milkshake, but Wendy's doesn't want to know the SV for unrelated cold desserts like ice cream sandwiches, cakes, etc.

Wendy would use advanced filters to exclude these along with others like “homemade” “how to make” “best X”
Looking at the filtered results, strawberry is the winner with ~14,800 average monthly searches 🏆 We may be getting a sneak peek at the next new flavors (hello, peach!)

Now, Wendy's would do this to find their next product, but how can you use this for your content?
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Jun 30
Hi everyone!👋 Gill Andrews here. I'm a conversion copywriter and a UX specialist who turns underperforming websites into slick lead-generating machines 💪

I'm here to talk about 6 mistakes of #smallbiz websites that kill your business.


#SEOThread @StoriesWithGill
Before we dive in, here's what your prospects need to understand ab. your offer to give you their $:
* What it is
* How it helps them
* How it works
* What they need to invest
* Why trust you
* Why choose you

☝️At least 1 violation = website mistake
#SEOThread @StoriesWithGill
With respect to your website, it means that your prospects need to:

* Understand what you're saying

…and find it:

* relevant
* valuable
* specific
* trustworthy


Or else they'll walk away & take their $$$ with them.
#SEOThread @storieswithgill
Read 14 tweets

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