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Janet Machuka

@janetmachuka_

Aug 10

@Pocket

Some of us take vacations for a rest only to be at work the entire vacation period. Found these awesome ways to rest on @Pocket- you can try them!

THREAD 🧵

1. Physical Rest: - Be still on purpose for 10 to 20 minutes while lying down. Make sure your eyes are closed.

2. Mental Rest: - Stop being unrealistic about how much you can get done.

Just accept that you'll never get done with all the things in your to-do list and take time to meditate.

3. Emotional Rest: - You can simply try these:
🚀Write down what you feel
🚀Avoid people who drain you
🚀Risk vulnerability
🚀Cease comparison

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Janet Machuka

@janetmachuka_

Feb 11

T H R E A D 🧵

How to work with influencers and creatives at A SMALL BUDGET

1. Send them gift packages: Every influencers loves to unbox gifts and sharing about it with their audiences.

2. Organize meet-ups: Plan a fancy meet up e.g picnics, travels and give them the freedom to create and share

3. Collaborate for community conversations: Plan a Twitter Space conversation, IG or FB live and offer giveaways during conversations (works well when influencer and brand has merchandise to giveaway)

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Janet Machuka

@janetmachuka_

Feb 3

@buffer

How to be active on social media as a #startup

1. Be Social. Dive into relevant conversations especially those done by thought leaders in your industry
2. Make use of social media management tools such as @buffer, @hootsuite to post on multiple channels or schedule content

3. Join groups and chats in your area of interest. Participate in them and often show up to others. In the process, you’ll learn, share your expertise, tell your brand story and build meaningful network who can refer you for business. #AfricaTweetChat

4. Curate #content for your audience on social media. Most people follow thought leaders not necessary for the original content but to find a reliable source for other helpful material.

5. Post polls, surveys, or questions as a way to create interactivity.

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Janet Machuka

@janetmachuka_

Jan 25, 2021

Influencer Marketing

T H R E A D

Some brands have developed a phobia towards influencer marketing not because the influencers don’t deliver but because they are choosing wrong influencers for their brand campaigns.

Do they even know what is niche influencer marketing?

Niche Influencers: They focus on a specific area of interest hence, considered experts in their niches.

Most of their content is targeted towards those who share the same interests as them. Because of this, they form strong connections with their followers.

Who are the right influencers?

1. They relate to your brand operations
2. They include of different creatives with mastery of content creation & sharing tips: memes, videos, texts, GIFs etc
3. Authenticity – In-authenticity turns off followers

janetmachuka.com/choosing-the-r…

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