Thread by @thekatcopy

89% of consumers research online before purchasing, and 88% say they won't return to a site after a bad experience, yet very few #websites successfully meet users' expectations.

Here are 4 tips to ensure your #UXcopy meets users' needs for a smooth experience & conversion.
🧵

1. Develop a Content Strategy:

A content strategy helps you align your goal as a business with your audience's expectations through content. Think of it as the vehicle that helps convey the right content, to the right people, in the right place, at the right time.

2. Draw a

customer journey map: 

As a business, your goals (perspective) and users aren't the same. Where you're trying to attract a person, the person is investigating and comparing options. So a journey map puts you in their shoes and helps you predict their expectations per time.

3.

Have a well-structured Information Architecture:

It's not enough to know what consumers want, but content hierarchy matters. Considering it takes about 0.05 seconds for users to form an opinion about your website, it's essential to front-load your website with what matters to

the users, not you.

4. Write actionable #UXcopy: It's important to write copy that users will see and engage with to meet their goal per time for successful conversion.

There are a lot more strategies; think #SEOcopywriting,

But, to go beyond findability to functionality and retention, it's vital to think "user-first" to understand their needs and motivations for a successful overlap.

If you're unsure whether your website meets these user-first criteria, send me a DM for a free audit with actionable next steps.
#uxwriter #uxcopywriter #websitecopywriting #productmanager #uiuxdesign

Image: Shows the gap in filling users' expectations on a university's site.