Thread by @YoInfiniteTakes

This week Google will release the new Helpful Content algorithm update, specifically targeted to de-rank sites that create content purely for SEO. It is going to absolutely destroy a large chunk of the #videogame publications that rewrite content and create How Tos that are spam.

Particularly, #Videogames websites that appear as if they will answer a question and then guide you through content without ever actually answering the content are going to be targeted. Bad for re-write journalists - great for actual users.

If your website does the following you are likely to be impacted by the Google update:
1. Compile or aggregate information as opposed to write unique content.
2. Solely write content to ask and answer questions Googled by users without providing NEW UNIQUE CONTENT,

Cont.

Cont.
3. Pretend as if you will answer the question to something like, "Elden Ring DLC Release Date" but then never actually factually answer it after mentioning that phrase verbatim multiple times.

If you do that - your days are numbered.

#VideoGames #Google

Within the industry it is believed that the #VideoGames and #Film industry will be the heavily impacted by this update, as it specifically targets sites that purport to know items like Release Dates or answering Rumors related queries without a factual or authoritative response.

One important note:
If your website gives unhelpful content like this DESPITE also offering helpful content - it will still get negatively down ranked - at a SITE WIDE level.
Meaning:
The new algorithm update is NOT page based - it will be site based. This is huge.

People who engage in bad behavior with their video game publications will be impacted - even if some of the content they produce is actually good!

Get your popcorn ready. About to have a lot of very very upset freelancers in the games industry on Twitter. :/