THREAD 🧵

Why are owners of @GutterCatGang cats buying digital “vials” of “juice” that create new cats from existing cats and cat sacrifices?

And why should #web3 watchers care?

TL;DR: This is actually sophisticated market and product engineering at work. 👀

/1
Earlier today, @GutterCatGang dropped a new NFT.

It was not a new cat avatar collection. But a product that could be purchased and then used by cat 🐱 holders to create “clones” of their cat with new features.

Old Cat + Sacrificial Cat + Juice = Old Cat + Clone Cat

/2
As @GitKnocked has so aptly summarized:

This allows GCG to raise more money without diluting the number of total NFT's in the ecosystem:

1: Release "Vials"

2: two clones and one vial burns one of the clones and replaces with an "Upgraded" clone (D2)

/3
This does a few interesting things:

1. It creates demand / buying pressure on the market for GCG avatars , because 2 are needed in order to use the vial to create a clone.

2. The sale of the vials raises capital

3. It removes low-cost GCG avatars from the market.

/4 ImageImage
This NFT vial/juice clone creation is one illustration of why digital assets are so interesting:

There is a vast potential for value creation through creative new “products” like this.

/5
This really reminds me of creative financial instruments.

Evokes Wall St tech/math quants building derivative financial products to create value out of thin air. But - hopefully - not doing it in the shitty way than what came to roost in ‘08 that obliterated the economy.

/6
It’s a fascinating way to create value and evolve assets and a brand.

And this is not limited to “vials” of cloning juice. That is one early technique that’s been used here.

But because there are digital assets there are so many possibilities.

/7
Another possibility is so-called “dynamic NFTs”

decrypt.co/resources/what… via @decryptmedia

/8
With dynamic NFTs, the NFT - whether the art, utility or IP rights - can evolve and change over time.

You can program in these changes to the asset over time or based on outside events.

/9
For example, if you’re a holder of the NFT on it’s 3 year anniversary, the NFT gives you an extra digital asset or changes in some way.

Or if some event happens in the world, the asset and it’s underlying value changes.

/10
Dynamic NFTs really are only limited by our own imaginations:

Here is another example where the NFT changes based on outside events. In an NFT project tied to a particular charitable cause. If the charity is funded, all the NFTs in collection get a new utility o new NFT.

/11
With a hat tip to @motherhoodmag, this is also like … how does Apple create demand for the next iPhone…how do you do that with digital assets? This is one way. Super interesting, IMO!

/12
And this is all value creation through creative #IP strategy on some level!

On one level we’re talking about cat pictures & digital juice.

But on another, we’re talking about a fascinating case study in economic/tech/IP/biz strategy for a brand new asset class. 👀

/13

/END
Huge credit to the awesome @GitKnocked for helping me sus this out in a convo with him earlier today. Image
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More from @michaelkasdan

Sep 7
Mitch Lowe, one of the founders of Netflix, is the keynote speaker today @PulseCon_ . Speaking now.#pulsecon2022 ImageImageImage
“You may start out in one direction (mail order DVDs) and then need to pivot and change direction (streaming). The best employees are the ones who are comfortable with that ambiguity.” - Mitch Lowe

#Netflix
#pulsecon2022 Image
“The number one thing is to find out the thing your customers want you to do.” - Mitch Lowe

Reducing the amount of time for me to get the DVD a customer ordered was what drove the evolution to streaming …

#Netflix
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Read 13 tweets
Aug 28
THREAD:

Short Answer: Yes. There IS a future in #NFTs.

More & more digital stuff + More & more time spent in digital spaces + A technology that allows monetization of digital stuff = !

It's early. Shake-outs will come, but saying its a pandemic fueled bust is click-bait. /1
Longer Answer:

My take - in thread form - on pretty much the same article written months ago:

No doubt, we are in a period of great risk (and potentially great innovation and promise) for the nascent NFT space.



/2
Longer Answer Continued...

My article in @BLaw on NFTs:

Don't Write Off NFTs. They Will Be Around a Long Time:



/3
Read 7 tweets
Aug 2
THREAD 🧵

We are now at the sickening part of the DeShaun Watson story where the serial sexual abuser gets a woefully short suspension, after signing a contract that makes him the highest paid QB in NFL history. And he is supported by his team and their fans.

A thread. /1
Here are 10 Tweets on this mess. Because it says a lot about our culture and society, none of it good.
I wrote about the history of this up through the point that Watson was traded to the Browns and signed his monster contract here for @GoodMenProject:

goodmenproject.com/featured-conte…

/2
Read 14 tweets
May 8
THREAD:

Thoughts on “Everything Everywhere All At Once”

I’ll be thinking about this movie for a long long time. 👏 👏 👏

/1

#EverythingEverywhereAllAtOnce
1. The three main characters were each wonderful. Michelle Yeo (Crazy Rich Asians, Crouching Tiger) was pitch perfect in every universe she occupied. Stephanie Hsu (Marvelous Miss Maisel) was cool as hell. And Ke Huy Quan (Indiana Jones, Goonies) was sweet and lovable.

/2
(And Jamie Lee Curtis was something else.)

/3
Read 8 tweets
May 6
I like Farhad Manjoo; he's a thoughtful guy. And no doubt, we are in a period of great risk (and potentially great innovation and promise) for the nascent NFT space.

nytimes.com/2022/05/05/opi…
As someone who began as a skeptic but who is now fascinated with the potential, I'll just share a few thoughts:
1. Although NFTs and Crypto are based on the same underlying decentralized ledger technology (blockchain) and are linked in that Crypto can be and in many instances is used to buy NFTs, they are very different, IMO.
Read 11 tweets

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