Share this page!

Lyndon NA (Darth Autocrat) Profile picture
Twitter logo
Sep 24 • 5 tweets • 2 min read
1/5
 🚧:: Page Layout and Content Concepts ::🚧
:: There is (should be!) a lot in a page! ::

For example, the basic break down below is missing:
* Date (Publish/Edit)
* Author
* Secondary Nav (Breadcrumbs)
* Primary Heading
* Secondary Heading

#SEO #Webdesign

>>>
2/5
 >>>

* Introduction/Value Proposition
* Page Index/Content/Jump Links
* SubHeadings
* CTAs (Primary/Secondary)
* Support/Prop Links (to Primary/BoF/Goal page)
* Tertiary Nav (Section/Siblings)

And those are the bare-basics!
There's also optional things...

>>>
3/5
 >>>

Optional elements would include things like:
* Read time (est. based on word count)
* Social action/share links
* Pull quotes (and share-excerpt links for social)
* Comments/Reviews (and indication of such at top)
* Sub-Images (non-hero, set as lazy etc.)
etc.

>>>
4/5
 >>>

* Schema
* OpenGraph (control over social shares)
* Previous/Next links (if item is part of a series)
* Updated block (declare changes)
* Conclusion (should summarise benefit(s)).

And these are off the top of my head!

>>>
5/5
 >>>

A "page" should consist of multiple elements.

Some are basically universal (Primary/Secondary nav, Primary Heading, Intro etc.).

Others are Type specific (such as CTAs, Pre/Next, Pricing, shipping etc.)

Don't short your design by failing to give each proper attention!

• • •

Missing some Tweet in this thread? You can try to force a refresh
　

Keep Current with Lyndon NA (Darth Autocrat)

Lyndon NA (Darth Autocrat) Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @darth_na

Lyndon NA (Darth Autocrat) Profile picture
Sep 26
.
:: Regular performance audits are good ::
:: Alerts on Priority content is better! ::

You should have a separate segment,
tracking priority pages:
1) Those that do contribute heavily to Goals
2) Those that ideally would contribute to Goals

Alert when they drop!

#SEO

>>>
>>>

For SEO, the primary metrics will be:
1) Ranking position per term
2) The URL per term
3) CTR per term/URL
4) Impressions per term/URL

For Business, these may in turn influence:
Business Goal KPI (such as revenue)

When you start to see negative shifts,
>>>
>>>

... you want to start keeping an eye on things!

For starters - don't panic.
Verify!

A) Has it impacted Goal/KPI?
B) Is it actually a drop
C) Is it seasonal
D) Is the same shift happening for everyone

Not all drops are painful or unusual!

>>>
Read 11 tweets
Lyndon NA (Darth Autocrat) Profile picture
Sep 23
.
:: Google doesn't have a % for Duplicate Content? ::

1) How does G avoid showing dupes in the SERPs?
2) How does G identify candidates for auto-canonicalisation?
3) Or decide to act on Redirects/CLE?

... and this is why Googlers typically don't answer my questions :(

#SEO Screenshot : Cropped : Two Tweets. Bill Hartzer (@bhartzer)
Logic says G not only have a method (at least one),
but use it too!

And I've asked (at least 4 times) for an indication of what the threshold is,
and whether it's based solely on "content",
or if it includes code etc.,
and been ignored/evaded - every single time :(
I don't think there is a "specific" threshold,
I believe it is variable - based on availability.

G can/does show duplicates and highly similar results in a SERP,
esp. if there is little else for them to show.

The more "options" to show (that aren't dupes),
the fewer G shows.
Read 4 tweets
Lyndon NA (Darth Autocrat) Profile picture
Jun 24
.
Fantastic SEO:
Knowing that boilerplate nav yields some SEO value,
but is mainly for UX/CRO,
and putting links in the content of main nav pages,
to pass values - and - drive internal traffic and aid business goals (such as views/signups/conversions etc.)

#SEO #UX #CRO
Now, I get that it may seem a little backwards ...
> it's an "SEO tweet"
> talking about "Internal Links"
> but basically saying "try doing something else".

Site-wide/common links seem to pass less value.
(So though that link may be on 100 pages, it's not worth 100 links).
Further, as we understand it,
the value passed through a link may be influenced by the number of links on the page ((overly) simplified: more links, less value per link).

Adding more links across all/most pages,
may reduce the value given to other pages.
Read 7 tweets
Lyndon NA (Darth Autocrat) Profile picture
Jun 22
100%

You don't need to!

The patents are complex, obscure and there's not even a guarantee they are in use!

BUT - a fair part of the SEO we all use today…
…is based on insights gleaned from examination of older patents,
thanks to those that Did read the Google patents.

#SEO
>>>

This is akin to saying:
* you don't need to do keyword research
* you don't need to look at the SERPs
* you don't need to be able to write good *giggle*
* you don't need to be technical
* you don't need to be analytical
* you don't need to be creative
etc. etc. etc.

>>>
>>>

You can do, (and some people do so), SEO without being able/much good at any/most/all of the above.

BUT ... every extra thing you do,
tends to improve your knowledge/skill/ability,
and that increases your chances of success.
(It does NOT mean you will succeed though!)

>>>
Read 5 tweets
Lyndon NA (Darth Autocrat) Profile picture
Jun 16
@aleyda Question a course if :
- it mentions LSI Keywords
- it says Content Length/Word Count matters
- it talks about Stop Words
- it references Keyword Cannibalisation, but not Intent
- it suggests G favours certain TLDs over others
- it says links from .edu/.gov are worth more

>>>
@aleyda >>>

Pay attention if the course mentions :
+ Search/Query/User intent/purpose
+ Nouns, Verbs, Prepositions
+ Entities and Semantic relationships
+ Internal links
+ User Experience
+ Business Goals, Revenue and Conversions or Leads

>>>
@aleyda >>>

Remember - no course is perfect or complete.

There's a lot to learn - and that ranges from technical (crawling, parsing, rendering, indexing, ranking - through to IA, sitemaps etc.),
all the way to content optimisation and keyword research etc.,
so consider multiple.

>>>
Read 5 tweets
Lyndon NA (Darth Autocrat) Profile picture
Jun 15
... I'm not going to miss out on these...

#SEO #BarrySchwartzMemes Meme : Barry Schwartz : Happy > Unimpressed! 2 cell meme of
Meme : Barry Schwartz : Happy > Unimpressed! 2 cell meme of
Meme : Barry Schwartz : Happy > Unimpressed! 2 cell meme of
Read 4 tweets

Did Thread Reader help you today?

Support us! We are indie developers!

This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Don't want to be a Premium member but still want to support us?

Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal

Or Donate anonymously using crypto!

Ethereum

0xfe58350B80634f60Fa6Dc149a72b4DFbc17D341E copy

Bitcoin

3ATGMxNzCUFzxpMCHL5sWSt4DVtS8UqXpi copy

Thank you for your support!

Follow Us on Twitter!

Send Email!

Email the whole thread instead of just a link!

Separate emails with commas

:(