Thread by @yoyaoh

I've published 1000s of blog posts.

Here are the 5 most common content mistakes that will stop your content from ranking.

Don't ignore #seo and #content best practices

👇 🧵

1. Not making an outline before writing

A content brief helps make sure you hit the topics needed to "answer" the search query?

If you outsource, give your writers a brief. Don't expect them to do 'your' research for you.

I've also seen briefs prevent fluff from writers.

2. Not considering search intent

What are users expecting with a certain specific query?

The 4 search intent types are:

- Commercial
- Informational
- Navigational
- Transactional

Make sure your content is in line with that. The SERPs will give you a direction.

3. Thinking that the way to rank content is to "just write."

Unless you know the topic inside out, your article will lead to low quality content.

You'll lose your readers (and Google) before you know it.

Just writing = crappy site = 💸 away

4. No Internal Links

Googlebot crawls your site using internal links, so be sure your new content links to other related articles on your site.

But also have related articles link to your new content for crawlers to find it.

And use your anchors wisely.

5. Keyword stuffing

This just doesn't work and will hurt your rankings.

Use semantic keywords instead. Content optimizers like Frase can help with that.

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