Digital Marketing, SEO, Topical Maps, Content Strategy
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Aug 8, 2023 ā¢ 8 tweets ā¢ 2 min read
Let's dive into the world of Topical Maps!
What are they and why are they a game-changer?
Let's see how they help to organize your website's content, and why you want a clear and structured hierarchy of topics and keywords.
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#seo #topicalmaps #contentplanning
1ļøā£ So what exactly is a topical map?
Well, think of it as a roadmap for your website.
Instead of highways/roads, a topical map outlines the main topics and subtopics.
It creates a logical flow of information that benefits both users and search engines. š
- 1st Post Published - Feb. 24th
- 19 total posts today (3/22)
- DR 1, new domain
- Jump started 3/9 (core update released 3/15)
- Core keyword rank #6 already
They're not launched yet either, that's in April. Can you imagine what happens after they launch?
Links start!
Nov 20, 2022 ā¢ 6 tweets ā¢ 2 min read
Having trouble tracking anchor text for internal links to avoid over-optimization?
Here's a really easy tip...šš§µ
In your content plan or internal link spreadsheet, create a comment with a list of anchors that you can use.
As you use anchors, put a dash to check off that you've used the anchor already.
I don't advise removing the anchor because you may forget it's been used (I do!)
Nov 15, 2022 ā¢ 5 tweets ā¢ 1 min read
If someone else orders a Topical Map using the same seed keyword, will they get the same topical map?
That's a FAQ.
I always do one fresh, but there's a small possibility it's the same. But it also wouldn't matter if it was the exact same TM.
Execution matters... š§µ
First, I do a fresh topical map because things change. Whether it's new topics in the industry or changes in SERPs due to search intent.
A TM from last year on "NBA Teams" would be different from a TM this year. Different players, records, league champions, etc.
2/
Nov 14, 2022 ā¢ 10 tweets ā¢ 5 min read
Still working on the Keyword Clustering Tool Case Study. Been busy with topical maps and then got sick, so haven't been able to collect the data.
But there are some interesting results so far, along with things that make you go hmmm...
A content brief helps make sure you hit the topics needed to "answer" the search query?
If you outsource, give your writers a brief. Don't expect them to do 'your' research for you.
I've also seen briefs prevent fluff from writers.
Sep 24, 2022 ā¢ 5 tweets ā¢ 2 min read
I've finally figured out how to speed up sites on Ezoic.
I tested site 1 first by adjusting Leap settings. Once I saw the speed scores head up, I adjusted site 2 and can now see the upturn as well.
Here's the one setting I changed šš§µ
I adjusted the Find Delayed Scripts settings:
- Go to the 'Speed' tab
- Select 'Optimization Settings'
- Under 'Script Execution' -> Select 'Advanced Settings'
- Under Script Delay -> Select 'Find Delayed Scripts'
- Select 'No' delay for some of the js scripts
Sep 17, 2022 ā¢ 13 tweets ā¢ 5 min read
So I just launched TopicalMap.com where you can order topical maps for your sites.
Maybe I'm shooting myself in the foot, but I wanted to share how to make your own topical maps - for free!
Increase topical authority to dominate the SERPs!
Here we go š§µš
1 - Start with your seed topic you want to create a topical map for.
For this example, I'm sticking with the Niche Surfer theme and using:
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Now, Google "surfboards"
Get your spreadsheet ready too. You're going to put all the keywords you find into it.
Aug 5, 2022 ā¢ 8 tweets ā¢ 2 min read
Will your niche site succeed or fail?
I look at the different factors when starting and building niche sites that can lead to Success or Failure.Ā
Disclaimer: These are lessons learned from my experiences with my sites and others I have access to.Ā Nothing is ever 100%.
1/
Niche Selection
Failure: Choosing a niche that you love as the only factor.
Success: Choosing a niche where you can define what the audience loves and wants to know about (and you can love it too).
2/
Aug 4, 2022 ā¢ 8 tweets ā¢ 2 min read
I would rather have 5 niche sites and 1m visitors
than 1 niche site and 1m vistors.
Here's why... š š§µ
Diversity of income and traffic lowers your risk exposure.
Multiple sites in the portfolio lower your risk of losing everything if something happens to the 1 site.
Multiple niches and industries covered by your sites lowers your risk with seasonality and industry issues.
2/
Jul 16, 2022 ā¢ 13 tweets ā¢ 4 min read
This is the topical map I created for a new niche site that's had a great start.
The big branch with 42 articles is where I started.
Here's my topic/keyword research process for new sites: