Thread by @semrush

Hello there!!

I am @DigitalRahulM and I am taking over @semrush’s Twitter today.

I work as an SEO strategist @novelvox
So, I will share some simple yet effective ways to ensure your SEO wins.

#SEOThread @DigitalRahulM

There is a possibility that you must have heard about all these pointers before, but if you can get these pointers right, you will always be sorted.

Do stay with me till the bonus point in the end.

#SEOThread @DigitalRahulM

1️⃣ Understanding the search perspective of the audience:

Your audience’s perspective will help you create appropriate and relevant content for them.

👉Ask questions directly to them.
👉Check their dwell time
👉Find through surveys and their reports

#SEOThread @DigitalRahulM

2️⃣ Targeting the right keyword:

We need to target the keywords that our audience is going to search for.

👉Use SERP tools to target keywords that top-ranking sites are already using.
👉Think like a customer
👉Understand the long-tail keyword

#SEOThread @DigitalRahulM

3️⃣ Adding a human touch to your content:

Your audience will only come back if they feel connected with your content.

👉It can be generated through personal experiences.
👉By adding your perspectives.
👉By a conversational & friendly tone.

#SEOThread @DigitalRahulM

4️⃣ Earning high-quality backlink:

This would help in building credibility & will assure the quality of your content.

Some ways to earn it are:
👉Write guest posts
👉Outreach & promote
👉Analyse competitor’s backlinks and try to replicate

#SEOThread @DigitalRahulM

5️⃣ Using relevant images:

Adding some graphics always helps in grabbing their attention and keeping them engaged.

👉The images shouldn’t take a long time to load.
👉Prevent yourself from copyright claims
👉Customize image file names

#SEOThread @DigitalRahulM

6️⃣ Doing competitor research from time to time:

Staying aware of our competitor’s actions will keep you aware of your audience’s needs and new trends.

👉Find both their strengths and weaknesses
👉Read their content to be different
👉Study backlinks

#SEOThread @DigitalRahulM

7️⃣ Optimizing the page for mobile:

A lot of users prefer browsing websites through phones & we need to optimize our page accordingly.

👉Keep the design simple
👉Make it more responsive
👉Make fonts and buttons big enough to read

#SEOThread @DigitalRahulM

8️⃣ Optimizing the heading tags:

Use attractive & engaging headline which triggers your audience’s pain points.

👉Break the headings into subheadings to make it interesting
👉Make it short and crisp
👉Do add important keywords to it

9️⃣ Update & Prune Content:

As a part of content workflow, I have always relied on GSC data to optimize 30-45 days after hitting publish.

This does two things:

👉We can optimize better.
👉If we don't get enough impressions, we can prune the content

#SEOThread @DigitalRahulM

This is it for today.

I hope you liked my takeover and could get some value from it.

Do RT the first tweet and share your opinions below.

#SEOThread @DigitalRahulM