We're excited to introduce Focused View โ an evolution of our video view objective โ at #TikTokWorld2022. ๐
Here's why this is big news: ๐งต (1/5)
Here's why this is big news: ๐งต (1/5)
First: On TikTok, every ad is played to a person who is paying attention. Even if they're multi-screening, people show real attention and focus when scrolling through the #ForYou Page. ๐ (2/5) #TikTokWorld2022
Second: Viewers have a choice to watch every second of every ad served to them โ every view is voluntary. These voluntary views make people more receptive to messaging. (3/5) #TikTokWorld2022
Third (and most important): With Focused View, you only pay when someone has watched your ad for at least 6 seconds, or when they interact with the ad within the first 6 seconds. โฒ๏ธ (4/5) #TikTokWorld2022
That's why, for brands wanting to move consumers from awareness to consideration, Focused View is an incredibly effective and cost-efficient objective. (5/5) #TikTokWorld2022
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