#ICYMI, we recently launched Shopping Ads — a 3-in-1 solution with new formats to adopt and combine: Video Shopping Ads, Catalog Listing Ads, and LIVE Shopping Ads.
Here's the breakdown from #TikTokWorld2022: 🧵 (1/4)
Video Shopping Ads place hyper-relevant, shoppable videos across the FYP to connect you with customers most likely to buy. 🛍️ @AEO used Video Shopping Ads to promote their recent summer collection — driving sales with 40% higher ROAS. #TikTokWorld2022 (2/4)
Catalog Listing Ads help scale + maximize conversion beyond the FYP, driving viewers to a new shoppable destination featuring products from merchant catalogs. @ultabeauty used CLAs to scale more than 1K SKUs and saw a 76% lower cost per Add to Cart. #TikTokWorld2022 (3/4)
LIVE Shopping Ads drive viewers from the FYP to a live shopping event, where they can experience, learn about, & buy your product. @MaybellineINA combined Video Shopping Ads + LIVE Shopping Ads to boost purchases (5K+) and ROAS (1.64x) #TikTokWorld2022 (4/4)
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We're excited to introduce Focused View — an evolution of our video view objective — at #TikTokWorld2022. 🌍
Here's why this is big news: 🧵 (1/5)
First: On TikTok, every ad is played to a person who is paying attention. Even if they're multi-screening, people show real attention and focus when scrolling through the #ForYou Page. 👀 (2/5) #TikTokWorld2022
Second: Viewers have a choice to watch every second of every ad served to them — every view is voluntary. These voluntary views make people more receptive to messaging. (3/5) #TikTokWorld2022