Thread by @JoshGerben

Luka Doncic and his Mom are in a legal battle for control of his trademarks.

In September, Luka filed to cancel a trademark his Mom owns for "LUKA DONCIC 7."

Last week, his Mom fired back, seeking to dismiss the legal proceeding on technical grounds.

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#lukadoncic

The legal dispute began last month.

For years, Luka consented to his Mom owning trademark registrations for his name.

However, that arrangement appears to have changed as Luka has filed a "Petition to Cancel" a trademark registration his Mom owns for "Luka Doncic 7."

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Luka's "Petition to Cancel" indicates that:

1. He was young and relied on his Mom for help when he consented to her owning his trademarks.

2. He is now trying to file trademarks under his own company which have been blocked by the previous registration owned by his Mom.

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This past Thursday, Luka's Mom responded, requesting that the case be thrown out because Luka's court filing lacks "valid ground for contesting the registration."

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The response filed by Luka's Mom is surprising because, if there were active settlement negotiations, Luka and his Mom could have asked for the case to be suspended.

Instead, Luka's Mom filed the most aggressive response possible-- asking for the case to be tossed.

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In her response, Luka's Mom sounds like someone with an ax to grind.

The motion even mentions that she "provided long-term assistance in Mr. Luka Doncic's business affairs" and that he "granted a written consent" for this arrangement.

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This case, if litigated, could take 2+ years to resolve.

Nevertheless, the headline is that Luka and his Mom appear to have had a falling out.

They are now wrestling for control to the trademark rights for his name.

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