Semrush Profile picture
Oct 20 13 tweets 8 min read
In the last 4 years, I’ve written over 200 articles for 15+ clients (including Hubspot, Hotjar, and Databox).

Only 4 needed edits I couldn’t make from my phone.

Steal my LEMA framework for crisp–clear content that editors (and users) will love 🧵

#SEOThread @lilyugbaja Image
L for Logical

Unrestrained, you could write 4k words about tomatoes.
🔸Whether they’re fruit or vegetable
🔸Their color

Logic is what restricts your scope so that you’re only writing what your audience needs to read — in the order they need to read it
When you make a point, what’s the next logical question that point raises?

Logic answers the questions what, who, where, when, why, how…depending on context.


Statement: You should read books.
Q: Why? Because X benefit.
Q: How (do books give you X benefit)?

To follow your target audience’s logic, ask 3 questions about them:
🔸What do they know?
🔸What do they want to know?
🔸What do they *need* to know?
The answers help you understand which concepts to expand on — so you don’t leave readers guessing.

#SEOThread @lilyugbaja
You focus your article on what they want to know and don’t dwell on what they already know.

Ex 👇
Kw: groupthink
Knows: Groupthink is bad
Want to know: If they’re facing it, the effects, how they can fix it…
Need to know: Lack of diversity is likely the problem
The most important thing to them is to know if they’re experiencing groupthink
That’s why I intro’ed the piece with an example of groupthink at play showing:
🔸What it looks like
🔸The effects
🔸The cause
✨For clarity, discover and answer search intent with logic
#SEOThread Image
E for Explicit

❌ You should create content that is easy to read.
✅ You should create content that uses simple words people won’t google as they read.

If you’re stuck, ask “what am I trying to say here?”.

Answer. Then probe your answer until you’re satisfied.

#SEOThread Image
Explicit content is intentional; each sentence and each word has a purpose.

Cut fluff.

Inspire action.

❌ You should create content that uses simple words people won’t google as they read.
✅ Create content with simple words people won’t google.

#SEOThread @lilyugbaja
M for Memorable

If people easily remember what you’ve shared, it means they understood it.

🔸Screenshots and graphics describe concepts in ways words can’t
🔸Analogies draw parallels with familiar concepts
🔸Examples aid understanding with context

#SEOThread @lilyugbaja
Use them as follows:

🔸Screenshots to show what in-app steps look like
🔸Examples to describe what a concept would look life in real life
🔸Analogies to introduce readers to more advanced concepts
🔸Custom graphics to map concepts

#SEOThread @lilyugbaja Image
A for Actionable

People read content because they want to do something.

Sometimes they know what that is, other times, they don’t.

Clear content leaves users with an understanding of exactly

🔸What they need to do
🔸How need to do it
🔸And what tools they need


In this post, I tell readers to:

🔸Discover drop-off points (what they should do)
🔸Use Google Analytics to do that (the tool they need)
🔸Go to the Behavior tab on the left… (how they should do it)

✨For clarity, don’t leave readers guessing the next steps

#SEOThread Image
Remember, crisp–clear content is LEMA 🔥

So go make content that is:


If you liked this thread please retweet the first tweet and follow @lilyugbaja and @semrush for more!

• • •

Missing some Tweet in this thread? You can try to force a refresh

Keep Current with Semrush

Semrush Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!


Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @semrush

Oct 6
Hello there!!

I am @DigitalRahulM and I am taking over @semrush’s Twitter today.

I work as an SEO strategist @novelvox
So, I will share some simple yet effective ways to ensure your SEO wins.

#SEOThread @DigitalRahulM Image
There is a possibility that you must have heard about all these pointers before, but if you can get these pointers right, you will always be sorted.

Do stay with me till the bonus point in the end.

#SEOThread @DigitalRahulM
1️⃣ Understanding the search perspective of the audience:

Your audience’s perspective will help you create appropriate and relevant content for them.

👉Ask questions directly to them.
👉Check their dwell time
👉Find through surveys and their reports

#SEOThread @DigitalRahulM
Read 12 tweets
Sep 19
A sports goods retailer (launched a new website and grew organic revenue by 124% in 9 Months 👀
Want to know how? Keep reading 👇
The challenge: to quickly grow organic traffic for a new eCommerce website.
From the initial challenge, these organic KPIs were set:

✍️Increase rank for the top 10 most impactful pickleball keywords;
✍️Rank on page 1 for top performing keywords;
✍️Build backlinks to the site.
The solution: chose organic search as the top area of opportunity 🙌

Step 1: Conduct competitor research @JustPaddles used our Domain Overview tool to research their domain and to look at which keywords they rank for, and the backlinks they have directed.
Read 11 tweets
Sep 16
Chris Pine meme thread, because every one of these is relatable
when your client asks if their social posts have gone viral yet
SEOs when Google updates went from quarterly to monthly
Read 6 tweets
Sep 15
4 Ways to Determine Backlink Quality:

Having dealt with countless DMs trying to sell me #backlinks, I can now say:

All backlinks aren’t made equal.

As with many things in #SEO

Quality > quantity

#SEOthread @adrianakstein
So what actually makes a quality backlink? Here are a few methods for determining this:

#SEOthread @adrianakstein
Method 1: Avoid Paid Backlinks

I want to make it absolutely clear that you should NEVER buy backlinks!

If someone is offering that to you, RUN for the hills!

Not to mention that it’s actually against Google guidelines.

#SEOthread @adrianakstein
Read 12 tweets
Sep 15
It's September, time to prepare for Halloween 👻

No need to watch a horror movie to get scared, just read these 4-word horror stories by our followers, and we promise you won't be able to sleep tonight 👇

Which one is the worst?
We got to admit @BrockEllison's story is pretty scary😩
Okay this will keep us up at night, @daver
Read 8 tweets
Sep 13
Don’t worry, Darling…

Our On-Page SEO Checker will tell you what can be done to your site to optimize your SEO AND why these ideas will benefit you 👇
1️⃣ Create your project
Let’s make sure our site runs smoothly so that those wild(e) moviegoers can read reviews before watching the film. Image
2️⃣ Set up the crawler
You can select how to upload the pages you'd like to optimize and their target keywords. You can do this based on specific keywords, keyword positions, and volume. Image
Read 8 tweets

Did Thread Reader help you today?

Support us! We are indie developers!

This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Don't want to be a Premium member but still want to support us?

Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal

Or Donate anonymously using crypto!


0xfe58350B80634f60Fa6Dc149a72b4DFbc17D341E copy


3ATGMxNzCUFzxpMCHL5sWSt4DVtS8UqXpi copy

Thank you for your support!

Follow Us on Twitter!