Thread by @semrush

In the last 4 years, I’ve written over 200 articles for 15+ clients (including Hubspot, Hotjar, and Databox).

Only 4 needed edits I couldn’t make from my phone.

Steal my LEMA framework for crisp–clear content that editors (and users) will love 🧵

#SEOThread @lilyugbaja

L for Logical

Unrestrained, you could write 4k words about tomatoes.
🔸Whether they’re fruit or vegetable
🔸Their color
🔸Origin…

Logic is what restricts your scope so that you’re only writing what your audience needs to read — in the order they need to read it
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When you make a point, what’s the next logical question that point raises?

Logic answers the questions what, who, where, when, why, how…depending on context.

Ex:

Statement: You should read books.
Q: Why? Because X benefit.
Q: How (do books give you X benefit)?

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To follow your target audience’s logic, ask 3 questions about them:
🔸What do they know?
🔸What do they want to know?
🔸What do they *need* to know?
The answers help you understand which concepts to expand on — so you don’t leave readers guessing.

#SEOThread @lilyugbaja

You focus your article on what they want to know and don’t dwell on what they already know.

Ex 👇
Kw: groupthink
Knows: Groupthink is bad
Want to know: If they’re facing it, the effects, how they can fix it…
Need to know: Lack of diversity is likely the problem
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The most important thing to them is to know if they’re experiencing groupthink
That’s why I intro’ed the piece with an example of groupthink at play showing:
🔸What it looks like
🔸The effects
🔸The cause
✨For clarity, discover and answer search intent with logic
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E for Explicit

❌ You should create content that is easy to read.
✅ You should create content that uses simple words people won’t google as they read.

If you’re stuck, ask “what am I trying to say here?”.

Answer. Then probe your answer until you’re satisfied.

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Explicit content is intentional; each sentence and each word has a purpose.

Cut fluff.

Inspire action.

❌ You should create content that uses simple words people won’t google as they read.
✅ Create content with simple words people won’t google.

#SEOThread @lilyugbaja

M for Memorable

If people easily remember what you’ve shared, it means they understood it.

🔸Screenshots and graphics describe concepts in ways words can’t
🔸Analogies draw parallels with familiar concepts
🔸Examples aid understanding with context

#SEOThread @lilyugbaja

Use them as follows:

🔸Screenshots to show what in-app steps look like
🔸Examples to describe what a concept would look life in real life
🔸Analogies to introduce readers to more advanced concepts
🔸Custom graphics to map concepts

#SEOThread @lilyugbaja

A for Actionable

People read content because they want to do something.

Sometimes they know what that is, other times, they don’t.

Clear content leaves users with an understanding of exactly

🔸What they need to do
🔸How need to do it
🔸And what tools they need

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Ex:

In this post, I tell readers to:

🔸Discover drop-off points (what they should do)
🔸Use Google Analytics to do that (the tool they need)
🔸Go to the Behavior tab on the left… (how they should do it)

✨For clarity, don’t leave readers guessing the next steps

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Remember, crisp–clear content is LEMA 🔥

So go make content that is:

🔥Logical
🔥Explicit
🔥Memorable
🔥Actionable

If you liked this thread please retweet the first tweet and follow @lilyugbaja and @semrush for more!
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