Thread by @BowTiedIndomRex

Here’s a spending strategy that can help you scale during high competition times like Black Friday:

- Use top ads + targeting
- Use stupid high budgets
- Very low bids
- Accelerated spending
- Auto rules at ad set and ad level (turn off low performers daily, reset next day)

⬇️

The campaign shouldn’t start spending after launch.

Gradually increase bids every hour or two until you start spending.

Goal is to beat out competition early/at low cost,then let retargeting campaigns drive purchases if they didn’t already convert in prospecting.

The automated rules will do the heavy lifting here.

FB automate rules are great but you can use tools like @revealbot to take it to another level.

Will go more in-depth on this OG strategy in the substack with examples and steps.

#metaads #bfcm

Lastly, make sure to have a safety net in pace via automated rules.

Mess up this strategy and you can easily spend thousands in minutes and not see all that $ come back.

Set it up right, keep your eyes glued to spend levels, and let er rip fren.

🤙