And yes - I know ... in some cases, there is a lot to consider,
and there is the welfare of the business,
and the fact that if X aren't cut, then all of Y will be lost within months.
But how is it ...
... we don't hear:
* of those upstairs getting pay cuts?
* about mass management culls?
* cutting of hours instead of staff?
* relocation schemes in advance?
etc.
What we do hear is company X still making a huge fucking profit!
Or how the bosses at Y got a golden bonus!
So ... we need some sort of changes to the law.
If a company reports X profits after a mass cull,
they should be forced to provide n% to the prior staff.
If bosses receive bonuses, when they've gutted their staff for savings, they should be charged with theft.
If someone takes over a company, they shouldn't be permitted to make massive staff changes within the first few months!
If a company is in trouble, the first port of call should be reducing bonuses, from the top down. If this isn't seen by financial investigators - prison.
And no - these aren't naive, stupid, ignorant thoughts/suggestions.
The simple and sad reality is,
there are a tiny number of absolute assholes,
that keep on making money,
whilst crushing others.
It's coming up to Christmas - what sort of bastard lays people off now?
And I know, it shouldn't just be Christmas.
There are plenty of religious/cultural holidays around the world - and the laws should be similarly applied elsewhere, for those periods.
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It's one of the reasons to get a Domain Name with the company/brand (and one of the reasons Domainers can charge what they do!).
It's why running certain types of SERP Ads can lead to higher CTR (organic+ad)
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And if you look through your GSC,
you may well notice a trend of term+brand
(and if you pay close attention to the volume of brand searches ... you may spot something else happening!)
Inversely,
Client Stupidity should be openly billable.
Clients that ignore advice, decline suggests, mess with changes, constantly look up stuff and quote crap that's unsubstantiated, 5+ years out of date, and/or from Brian Dean etc.
... but there's also plenty of crappy clients,
that ruin good work, ignore sound advice and then have the nerve to complain.
.
1) Get insurances (indemnity et-al) 2) Spec out work 3) Get sign-offs/agreements 4) Define time-lines 5) Define pricing 6) Prep waivers
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7) Get everything in email/logged chats etc. 8) Backup emails/logs etc. 9) Double check every single change 10) Keep a personal log of meetings, with thoughts/feelings 11) Always chase an issue, so there's a record of you chasing it 12) Always be open/honest of issues
2. Different mediums (text, image, video, audio),
tend not to count.
So you can create 1 of each, for each target term/query (that's 3+)
3. Indeed, Intent makes a difference.
But it's not just Nav -vs- Trans -vs- Comms -vs- Info!
There's Edu vs Opinion, News etc.
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3/?
4. In some cases, there are also SERP SubListings.
If G sees multiple relevant pages (for term+intent),
and that there is a structure/flow between those pages,
you might get nested listings (so not exactly competing!)
(tends to require a "match" and "deeper match").