.
:: New Law Please ::
:: No firing from October till January ::

I find it disheartening when I see hundreds/thousands getting made redundant.

I get ANGRY when it's this close to fucking Christmas!

(This excludes things like gross-misconduct etc.)

#DontShitOnStaffAtChristmas
And yes - I know ... in some cases, there is a lot to consider,
and there is the welfare of the business,
and the fact that if X aren't cut, then all of Y will be lost within months.

But how is it ...
... we don't hear:
* of those upstairs getting pay cuts?
* about mass management culls?
* cutting of hours instead of staff?
* relocation schemes in advance?
etc.

What we do hear is company X still making a huge fucking profit!
Or how the bosses at Y got a golden bonus!
So ... we need some sort of changes to the law.

If a company reports X profits after a mass cull,
they should be forced to provide n% to the prior staff.

If bosses receive bonuses, when they've gutted their staff for savings, they should be charged with theft.
If someone takes over a company, they shouldn't be permitted to make massive staff changes within the first few months!

If a company is in trouble, the first port of call should be reducing bonuses, from the top down. If this isn't seen by financial investigators - prison.
And no - these aren't naive, stupid, ignorant thoughts/suggestions.

The simple and sad reality is,
there are a tiny number of absolute assholes,
that keep on making money,
whilst crushing others.

It's coming up to Christmas - what sort of bastard lays people off now?
And I know, it shouldn't just be Christmas.

There are plenty of religious/cultural holidays around the world - and the laws should be similarly applied elsewhere, for those periods.

• • •

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More from @darth_na

Nov 9
1/?
:: Toxic Links & the Link Disavowal Tool ::
<by C. S. Lewis 🤣>

.

Googles Link Disavowal Tool can be harmful.
It allows you to tell G to ignore good links,
as well as bad!

(Don't understand why G made/left it that way!?)

>>>

#SEO #BackLinks
2/?
>>>

Technically, the tool is there for people to flag one type of link to Google:
> The ones they made themselves!

It is not meant for links :
* from adult sites
* from questionable sites
* from foreign sites
* that are on sites you don't like
etc.

>>>
3/?
>>>

But, I also like to include a 2nd type of link:
> The ones that look like the ones they made themselves!

The theme here is ,
the tool is meant to tell G to ignore your self-made spammy links (or ones that G could honestly mistake as such).

>>>
Read 12 tweets
Nov 8
:: Breaking News ::
:: Branding influences prospects ::

<In other news, water is wet>

It's kind of one of the main reasons for building a brand in the first place!

The Mere Exposure Effect is a psych aspect that good marketing tends to utilise:
recognition = trust.

>>>
>>>

And yes, it holds influence for SEO.

It's one of the reasons to get a Domain Name with the company/brand (and one of the reasons Domainers can charge what they do!).

It's why running certain types of SERP Ads can lead to higher CTR (organic+ad)

>>>
>>>

And if you look through your GSC,
you may well notice a trend of term+brand
(and if you pay close attention to the volume of brand searches ... you may spot something else happening!)

So ... no offence ... but no shit sherlock!

Yes, Branding is important!
Read 6 tweets
Nov 8
.
:: ! Tinfoil Time ! ::
:: Your content, different languages ::

So ... Google went and built this Massive multi-language language model.

And there are multiple applications for it.

But there is one that makes me itchy.

Google have a serious issue.

SERP Quality.

>>>
>>>

A huge % of the content on the net is in a single language.
The rest is made up of many other languages.

And the quality of some of the content in the other languages is, well, questionable.
(Personally, I question a lot of the English stuff too :D)

>>>
>>>

Now, G's got 3 main aims.

1) Make money!

2) Organise the internets information

3) Provide a better experience for it's users/searchers.

So G see's that searches for "X" in Lang-1 tend to please people,
but searches for "X" in Lang-2 sees a lot of refinements etc.

>>>
Read 8 tweets
Nov 4
1/🧵
:: "Passive link building" = wrong impression? ::

I'm not a fan of the phrase,
as it easily falls in with the concept of
"write it and they shall come".

Where as terms such as:
* Link Magnets
* Earning Links
are more ... well, Active.

>>>

#SEO #LinkBuilding #BackLinks
2/?

A concept I seem to have to constantly repeat,
is know where the links are going to come from.

In the vast majority of cases, consumers aren't it.
(They may socialise etc., but few have sites/blogs etc.)

Thus content for:
* Peers
* Hybrids (peer consumers)
* Media

>>>
3/?

This means you need to know who has sites,
and what sort of things they are looking for.

You can group the types of content into several broad groups, including:

1) Useful
2) Ego
3) Status

Each group tends to cover certain formats/types of content.

>>>
Read 22 tweets
Nov 2
Inversely,
Client Stupidity should be openly billable.

Clients that ignore advice, decline suggests, mess with changes, constantly look up stuff and quote crap that's unsubstantiated, 5+ years out of date, and/or from Brian Dean etc.

100%,
there's plenty of shitty SEOs...

>>>
>>>

... but there's also plenty of crappy clients,
that ruin good work, ignore sound advice and then have the nerve to complain.

.

1) Get insurances (indemnity et-al)
2) Spec out work
3) Get sign-offs/agreements
4) Define time-lines
5) Define pricing
6) Prep waivers

>>>
>>>

7) Get everything in email/logged chats etc.
8) Backup emails/logs etc.
9) Double check every single change
10) Keep a personal log of meetings, with thoughts/feelings
11) Always chase an issue, so there's a record of you chasing it
12) Always be open/honest of issues

>>>
Read 5 tweets
Nov 2
1/?
:: ⚠️Keyword cannibalization⚠️::

Keyword cannibalization is when
a) you have 2+ URIs
b) ranking for the same Query

-

1. People need to either stop saying "keyword",
or make it clear they mean search phrase, not "main word"

#SEO

>>>
2/?
>>>

2. Different mediums (text, image, video, audio),
tend not to count.
So you can create 1 of each, for each target term/query (that's 3+)

3. Indeed, Intent makes a difference.
But it's not just Nav -vs- Trans -vs- Comms -vs- Info!
There's Edu vs Opinion, News etc.

>>>
3/?

4. In some cases, there are also SERP SubListings.
If G sees multiple relevant pages (for term+intent),
and that there is a structure/flow between those pages,
you might get nested listings (so not exactly competing!)
(tends to require a "match" and "deeper match").

>>>
Read 12 tweets

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