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Eni Joshua 🦇 Profile picture
@enijoshua_
Nov 8, 2022 • 8 tweets • 6 min read • Read on X
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Everyday, new #crypto projects are coming up and you'll always hear the word "WHITE PAPER"

What does it really mean?

Completely understand in these 5 simple steps Image
Every company exists to solve a problem. The document that states their purpose of existence is called a business plan right?

That's what a white paper is for #crypto projects. It's a document that explains what a project does, and how it will achieve its aim [roadmap] Image
A white paper majorly consist of 3 things...

• A problem
• A solution and
• The author

Definitely, the solution takes the major part but...

note that the problem and the solution in a white paper are #crypto related👍

It doesn't stop there, there's more... Image
In a white paper, statistics, diagrams and facts are used to convince interested investors to buy the #cryptocurrency and also to educate the general audience.

Quick tip: a LITE PAPER is a shortened version or summary of a white paper Image
For example:

• #bitcoin white paper, published in 2008 shows how you can use #bitcoin as a better form of money I.e you wouldn't need banks to transfer money, and that's what #bitcoin is today.

• #Etherium white paper states how developers can build DApps on their blockchain. Image
[DApps means Decentralized Applications]

In summary, a white paper is the business plan for a #crypto project

Follow @Enijoshua_ for more simple but professional threads Image
Quickly read this CRAZY thread about stable coins and fiat currencies before you go...
[Important] Also follow

@wittyprince_

@SamuelXeus

@_paulapaul and

@sabocrypto

I look up to them in this space
Their tweets will also help you grow Image

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More from @enijoshua_

Eni Joshua 🦇 Profile picture
Aug 30, 2024
10 creative ideas for Web3 marketing ads I've discovered recently.

🧵🧠
1/12Image
1️⃣ Without Words

• How can the USP be communicated in a silent film?

• How could the story be told in simple sign language?

Imagine adding a crypto product after this:

2/12
2️⃣ Paradoxes

Illustrate situations where. . .

• "I can resist everything except [temptation]"
• laughter becomes a serious matter
• there are no mistakes except [this one]
• a playful child writes your company name on her parent's car by scratching it.

3/12 Image
Read 12 tweets
Eni Joshua 🦇 Profile picture
Feb 15, 2024
Word of mouth is the most powerful form of marketing.

Here's how to boost it without spending more: Image
In 2006, Tom Dickson couldn't market his powerful blender.

So he hired a marketing director, George Wright, who on his first day at work, saw him doing something strange.

To test the durability of Blendtec's blenders, Tom would try grinding hard objects with them.

And...
Bingo!

An idea pounced on George.

With a $50 budget, George bought marbles, golf balls, and a new lab coat.

He put Tom and the blender in front of the camera and asked him to do what he does every day.

"See if they'll blend", George said.

So...
Read 26 tweets
Eni Joshua 🦇 Profile picture
Dec 28, 2023
𝗪𝗶𝗹𝗹 𝘆𝗼𝘂 𝗱𝗶𝗲?

Charles Darwin's theory of natural selection states that:

· #1 The weak die.
· #2 The strong survive.

In crypto:

· #1 Projects without users die.
· #2 Projects with users survive.

Here are 8 laws of marketing that'll get you users without airdrops: Image
The strong in Natural Selection don't have big muscles or special powers.

They're those who are 𝘄𝗶𝗹𝗹𝗶𝗻𝗴 and 𝗮𝗯𝗹𝗲 to adapt to their environment.

Note the words: WILLING and ABLE.

For instance...
→ Those who are willing, but unable to adapt are weak…

And will die off.

→ Those who can adapt, but foolishly refuse to…

Will die off also.

The two variables must be constant.

Whoever thought BlackBerry would die off?
Read 35 tweets
Eni Joshua 🦇 Profile picture
Dec 13, 2023
𝗜𝘀 𝘆𝗼𝘂𝗿 𝗰𝗼𝘂𝗻𝘁𝗿𝘆 𝘀𝘂𝗳𝗳𝗲𝗿𝗶𝗻𝗴 𝗳𝗿𝗼𝗺 𝗶𝗻𝗳𝗹𝗮𝘁𝗶𝗼𝗻?

True wealth means making money while you sleep.

Here's a new way to store money that won't get inflated:

(Even if you have little funds) Image
𝗧𝗵𝗲 𝗔𝗴𝗲 𝗼𝗳 𝗦𝘁𝗲𝗲𝗹.

There was rapid industrial growth in the late 19th century.

Booming industries like steel, railroads, and manufacturing resulted in stock market volatility.

However, you couldn't measure how the overall market was doing.

So... Image
Charles Dow, along with his business partner Edward Jones, created the Dow Jones Industrial Average (DJIA).

The process involved:

· Selecting 12 leading American companies.
· Adding up their stock prices.
· And dividing by 12 to calculate the average.

This created an...
Read 36 tweets
Eni Joshua 🦇 Profile picture
Oct 20, 2023
DeFi is not complete without decentralized stablecoins.

I researched the 6 most successful ones to discover:

· How they stay pegged.
· Their usecases & risks.
· And what makes them special.

Here are the BIGGEST developments in 2023: Image
According to Ethena, 40% of DeFi is dominated by stablecoins...

And centralized stablecoins control 91.19% of the stablecoin market.

A major part of DeFi is centralized.

What does this mean? https://dune.com/21co/stablecoin-monitor
If regulators destroy stablecoins, they also destroy the DeFi space they can’t control.

Imagine if USDT is forced to shut down...

Will you survive? 😏

That's why the idea of "decentralized stablecoins" was birthed.

But it's been a roller coaster.

For example:
Read 19 tweets
Eni Joshua 🦇 Profile picture
Aug 1, 2023
𝗠𝗼𝘀𝘁 𝗽𝗲𝗼𝗽𝗹𝗲 𝗱𝗼𝗻'𝘁 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝘀𝘁𝗮𝗯𝗹𝗲𝗰𝗼𝗶𝗻𝘀.

That's why they get rekt during depegs.

Here's a breakdown of how different stablecoins work:

(+ how to evaluate new stablecoins for free) Image
𝗜𝗺𝗮𝗴𝗶𝗻𝗲 𝘁𝗵𝗶𝘀:

It's 2014.

Crypto is still new. Altcoins are extremely volatile.

Your friend just got rugged.

You can't sleep well at night.

You keep thinking... "What if my portfolio goes down by 53% overnight?"

You're afraid.

And...
Your mind needs to be stable for good sleep.

That's why stablecoins were created.

A stablecoin is a token whose value is tied to another asset.

And most of them are tied to USD.

I.e 1 stablecoin = $1

Think of it as a bridge between fiat and crypto.

Now...
Read 26 tweets

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