1/?
:: Toxic Links & the Link Disavowal Tool ::
<by C. S. Lewis 🤣>

.

Googles Link Disavowal Tool can be harmful.
It allows you to tell G to ignore good links,
as well as bad!

(Don't understand why G made/left it that way!?)

>>>

#SEO #BackLinks
2/?
>>>

Technically, the tool is there for people to flag one type of link to Google:
> The ones they made themselves!

It is not meant for links :
* from adult sites
* from questionable sites
* from foreign sites
* that are on sites you don't like
etc.

>>>
3/?
>>>

But, I also like to include a 2nd type of link:
> The ones that look like the ones they made themselves!

The theme here is ,
the tool is meant to tell G to ignore your self-made spammy links (or ones that G could honestly mistake as such).

>>>
4/?
>>>

So if you've been good,
if you've not made, arranged or bought links
(esp. blatantly spammy ones, on low quality sites, shoved in comments/footers etc.),
and
if your site is of quality (not spammy etc.),
then
you (should) have no reason to worry!

>>>
5/?
>>>

But ... let's be utterly honest here:

1) Some clients are just plain stupid
2) Many don't believe it
3) Many will go ahead and use the G-LDT anyway

So ... go with a hybrid approach.

.
Get them to disavow a % of those links!
.

That simple!

>>>
6/?
>>>

Score the list up,
and break it into quarters/fifths.

Sort the links via the tools data.
Then, working from the most offensive downwards,
tag
* In content
* Relevant
* Quality page
* Trust worthy site
* Sensible link text

Each of those is worth 1 point.

>>>
7/?
>>>

Add the points up, +1 extra point.
(so all links should have a value between 1 and 6).

Sort the list by that score.

Break it into quarters or fifths.

Let them disavow the lowest scoring fifth.
Tell them to wait 1 month,
and report any change in rankings.

>>>
8/?
>>>

If there's a change - ok - consider rolling the next quarter/fifth etc.

If there's no change - ok - see if the client is appeased.
If not - permit the next quarter/fifth, as a final test.

Mitigate the damage as much as possible,
stop them burning (too many) good links.
9/?
>>>

I know - it's no ideal.
But you have to perform triage,
and win their trust,
whilst trying to stem the bleeding.

I'm not against the concept of "toxic links".
Some links are bad.
And the LDT can solve some ranking issues.

But ...

>>>
10/?
>>>

But... normally only on spammy sites,
with spammy links!

If there's no indication of a link-based penalty,
and no spammy links... don't use it.

.

(You can always try to replace the LD File with a "better" one, and try to reduce the damage at a later date)

>>>
11/?

Please Note:

At no point have I mentioned "link scores", "page scores" or "site scores" - from any tool.

You should Not be basing decisions on whether a link is good or not on "just" those things.

Instead, prioritise, and go look!
(thus the quality assessment above)

>>>
12/?
>>>

Just because a link comes from a low-scoring page/domain does Not mean it's a bad link.

The site may be new, or poorly promoted, or just not that good.
Doesn't mean the link is spammy.

(If in doubt, look at what else they link to.)

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More from @darth_na

Nov 8
:: Breaking News ::
:: Branding influences prospects ::

<In other news, water is wet>

It's kind of one of the main reasons for building a brand in the first place!

The Mere Exposure Effect is a psych aspect that good marketing tends to utilise:
recognition = trust.

>>>
>>>

And yes, it holds influence for SEO.

It's one of the reasons to get a Domain Name with the company/brand (and one of the reasons Domainers can charge what they do!).

It's why running certain types of SERP Ads can lead to higher CTR (organic+ad)

>>>
>>>

And if you look through your GSC,
you may well notice a trend of term+brand
(and if you pay close attention to the volume of brand searches ... you may spot something else happening!)

So ... no offence ... but no shit sherlock!

Yes, Branding is important!
Read 6 tweets
Nov 8
.
:: ! Tinfoil Time ! ::
:: Your content, different languages ::

So ... Google went and built this Massive multi-language language model.

And there are multiple applications for it.

But there is one that makes me itchy.

Google have a serious issue.

SERP Quality.

>>>
>>>

A huge % of the content on the net is in a single language.
The rest is made up of many other languages.

And the quality of some of the content in the other languages is, well, questionable.
(Personally, I question a lot of the English stuff too :D)

>>>
>>>

Now, G's got 3 main aims.

1) Make money!

2) Organise the internets information

3) Provide a better experience for it's users/searchers.

So G see's that searches for "X" in Lang-1 tend to please people,
but searches for "X" in Lang-2 sees a lot of refinements etc.

>>>
Read 8 tweets
Nov 7
.
:: New Law Please ::
:: No firing from October till January ::

I find it disheartening when I see hundreds/thousands getting made redundant.

I get ANGRY when it's this close to fucking Christmas!

(This excludes things like gross-misconduct etc.)

#DontShitOnStaffAtChristmas
And yes - I know ... in some cases, there is a lot to consider,
and there is the welfare of the business,
and the fact that if X aren't cut, then all of Y will be lost within months.

But how is it ...
... we don't hear:
* of those upstairs getting pay cuts?
* about mass management culls?
* cutting of hours instead of staff?
* relocation schemes in advance?
etc.

What we do hear is company X still making a huge fucking profit!
Or how the bosses at Y got a golden bonus!
Read 7 tweets
Nov 4
1/🧵
:: "Passive link building" = wrong impression? ::

I'm not a fan of the phrase,
as it easily falls in with the concept of
"write it and they shall come".

Where as terms such as:
* Link Magnets
* Earning Links
are more ... well, Active.

>>>

#SEO #LinkBuilding #BackLinks
2/?

A concept I seem to have to constantly repeat,
is know where the links are going to come from.

In the vast majority of cases, consumers aren't it.
(They may socialise etc., but few have sites/blogs etc.)

Thus content for:
* Peers
* Hybrids (peer consumers)
* Media

>>>
3/?

This means you need to know who has sites,
and what sort of things they are looking for.

You can group the types of content into several broad groups, including:

1) Useful
2) Ego
3) Status

Each group tends to cover certain formats/types of content.

>>>
Read 22 tweets
Nov 2
Inversely,
Client Stupidity should be openly billable.

Clients that ignore advice, decline suggests, mess with changes, constantly look up stuff and quote crap that's unsubstantiated, 5+ years out of date, and/or from Brian Dean etc.

100%,
there's plenty of shitty SEOs...

>>>
>>>

... but there's also plenty of crappy clients,
that ruin good work, ignore sound advice and then have the nerve to complain.

.

1) Get insurances (indemnity et-al)
2) Spec out work
3) Get sign-offs/agreements
4) Define time-lines
5) Define pricing
6) Prep waivers

>>>
>>>

7) Get everything in email/logged chats etc.
8) Backup emails/logs etc.
9) Double check every single change
10) Keep a personal log of meetings, with thoughts/feelings
11) Always chase an issue, so there's a record of you chasing it
12) Always be open/honest of issues

>>>
Read 5 tweets
Nov 2
1/?
:: ⚠️Keyword cannibalization⚠️::

Keyword cannibalization is when
a) you have 2+ URIs
b) ranking for the same Query

-

1. People need to either stop saying "keyword",
or make it clear they mean search phrase, not "main word"

#SEO

>>>
2/?
>>>

2. Different mediums (text, image, video, audio),
tend not to count.
So you can create 1 of each, for each target term/query (that's 3+)

3. Indeed, Intent makes a difference.
But it's not just Nav -vs- Trans -vs- Comms -vs- Info!
There's Edu vs Opinion, News etc.

>>>
3/?

4. In some cases, there are also SERP SubListings.
If G sees multiple relevant pages (for term+intent),
and that there is a structure/flow between those pages,
you might get nested listings (so not exactly competing!)
(tends to require a "match" and "deeper match").

>>>
Read 12 tweets

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