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Nov 10 • 10 tweets • 5 min read
You must have come across these famous brand mascots in #advertisements, but did you know the stories behind their conceptualisation?
Swipe to find out>>>
#Brands #Famous #Mascots #StoryTelling #Nostalgia #India Image
@asianpaints Image
@airindiain Image
@officialparleg Image
@Amul_Coop Image
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@VodafoneGroup Image
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More from @thebetterindia

The Better India Profile picture
Nov 13
"Introducing a playground would minimise their fear, anxiety and suffering. It would make their hospital visits a seamless experience."
@Toybank

#Kids #Love #HappyChildrensday #Child #HappyChildren #Donate #SpreadASmile Image
To create a child-friendly healthcare system, the Paediatrics Department of the #RajindraGovernmentHospital in Patiala has started a toy bank initiative at the Mother and Child Healthcare department.
"This will help increase a child’s ability to cope with the fear of hospital visits and admission. It will also reduce stress and anxiety, which ultimately assists in healing.", says Dr Harjinder, who conceptualised the idea of a #toybank.
Read 8 tweets
The Better India Profile picture
Nov 13
#ChildrensDay2022
"Many children did not have education access, so we started with a drive to collect unused stuff from the houses. I reached out to many family members, friends and residents of apartment complexes.
@Toybank Image
Many volunteers came forward and helped us in the initiative, donating cell phones, laptops, books, toys, blankets and clothes.", says 10-YO Avni, who started 'Project Avni' during the pandemic.
With a digital and, toy & stationary bank, over 30 electronic gadgets and 50-300 books have been donated.

This #ChildrensDay, spread the joy and #BeAToyFairy to bring a smile to the kids' faces.
Read 8 tweets
The Better India Profile picture
Nov 13
When Anika Puri visited India with her family four years ago, she was shocked to come across a market in Bombay filled with rows of ivory jewellery and statues.
@AnikaPuri2

#Innovation #ChildrensDay #SaveElephants Image
Globally, the ivory trade has been illegal for more than 30 years, and elephant hunting has been prohibited in India since the 1970s.

A wildlife lover, Puri wanted to do something to help protect the species and others still threatened by poaching.
Over two years, Puri created ElSa (short for elephant saviour), a low-cost prototype of a machine-learning-driven software that analyzes movement patterns in thermal infrared videos of humans and elephants.
Read 4 tweets
The Better India Profile picture
Nov 13
During his reign, #MaharajaRanjitSingh opened several traditional Gurmukhi gurukuls in bungalows located around the Sri Harmandir Sahib (#GoldenTemple).

He also opened specialist Mahajani schools for merchants that focused on business and trading skills. Image
Thanks to Ranjit Singh, vocational schools teaching miniature painting, calligraphy and architecture also blossomed across the empire.
Wanting to make sure that education in rural areas did not lag, he crafted the 'Qaida Noor' system, under which booklets teaching the basic alphabet, basic math, and elementary writing was distributed to numbers (village heads) across Punjab.
Read 6 tweets
The Better India Profile picture
Nov 12
Born on 12 November 1896, Salim Ali scraped through high school. He barely passed the matriculation exam of the Bombay University and dropped out of St. Xavier’s College in his first year. Image
What attracted the innate scientist in him was the forest that surrounded his family’s tungsten mines in erstwhile Burma.
Having honed his skills in the forests and made connections with notable scientists at the Forest Service in Burma, Ali returned to India in 1917, with an abandoned university degree and eyes full of dreams.
Read 6 tweets
The Better India Profile picture
Nov 12
(1/7) Winters in the National Capital are synonymous with two things — temperatures that dip to single digits and air quality that worsens by the day. Image
(2/7) Every year during the harvest season in winter, the air quality in North India sees a significant decline as farmers begin to burn the excess paddy straw left behind.
(3/7) The infamous practice of stubble burning, though essential to clear the field and prepare it for the new season, is also detrimental to health.
Read 7 tweets

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