A few controversial things I believe about PM and growth:
1) Customer outcomes over business metrics
Pursuing only business results is a silly goal.
Because users are too often forgotten.
Customer outcomes are a better pursuit in the long term: 🧵
• Delighted customers impact your business > $$$
• Happy customers stay with you longer > lower churn
• They can't stop talking about the product they love > growth
Contrary to popular belief, OKRs are not "the most important" tasks.
Their goal is to create focus on what's not urgent yet critical for the long-term growth of the business (strategy). You should select only one OKR. You can sequence them if needed.
Take the MVP test results as proof and execute your plan in a waterfall style. Without regular inspection and adaptation, your plan will fall apart like a house of cards.
Shot to the moon.
2. Agile
Pick an Agile framework like Scrum. Start without validating your business model. Came up with ideas and deliver them in iterations.
Most ideas are not going to work. And your product probably never had a chance to achieve the Product-Market fit.