Thread by @TheJackyMartin

Creating paid ads for your game can feel scary.

It is a skill you can learn, but every skill needs training.

Here are some thoughts, if you want to start into it:

🧵👇

#gamedev #indiedev

If you consider a game as an interdisciplinary medium.

Through your game you're constantly communicating with your players.

What does your game "say" to them through the images, mechanics and things that happen inside?

Go There?
Do That?
Kill This?
Usually it's more than that.

Basically, it's about the *message* you send out and whether it gets through to someone.

The clearer the message, the easier it's received and understood.

Here's an analogy that will help you not only with paid ads, but with any type of communication.

If you imagine your *message* as a spear and yourself as the one who "throws" the spear.

Your goal is that the spear hits the target "to be understood by person X".

In javelin throwing, there are many factors that can deflect your aim.
Your task is to....

Make sure that the spear hits the "target".

Some of these factors can be the wind, the spear itself, your physique...

Sometimes these factors are beyond your control.

A 100% hit rate isn't always possible.

What you want to do is aim as well as you can and have a technique before you throw the spear.

So that you do your best, but accept that sometimes you won't hit it, no matter how good you're.

When it comes to communication, you can apply this analogy as follows:

There are different methods of communication, one rather famous model is the "4 Sides of communication".

You've one sender and one receiver.

Depending on how you send something, it can be received differently

And what does that have to do with paid advertising?...👇

If you see paid advertising as a way to talk to a potential player about your game.

Then it only depends on what you tell them that's interesting enough for them to download, buy or play your game.

Sometimes you need to practice throwing a spear ... or writing an ad.

It all boils down to practice, you can't expect to be a master spear thrower after a single throw.

Theoretically, you can learn how to write ads with an investment of €1 or $1 a day.

It's not much, but it can already help you understand what it's all about.

If you're still relatively early in your career as a game developer, writing ads can be scary.

It doesn't have to be that way.

It's something to get into once you have a deeper understanding of the "what" and "why" of your game.

If you are stuck in your game development and don't know how to move your idea to financial success.

Then I am happy to help you out.

You can write me a DM or apply for our premium program here:

👉gentleland.net👈

That's a wrap!

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