Imagine walking into a store "just looking" and a salesperson approaching you

They are repeatedly trying to shove a product in your face.

We intuitively know, that the approach of this salesperson might fall flat.

Why is that & what can you learn for your game? Is it because the pricing and the product they were showing you was bad?

Who knows.

What we do know is, that we often feel alienated, because it feels out of place.

Even if what they sell might actually be valuable to us otherwise.

What's the mistake?

Ever felt like you needed a step-by-step roadmap to the success of your game?

You can steal ours.

We always start with a solid strategy.

Why?

#indiedev "Strategy" may sound very mysterious.

In reality it often trickles down to 3 things:

1) Knowing what you build.
2) Who it's helping.
3) Where to find them.

When we set our vision and goals in the beginning...

Struggling to connect with your players?

Start with your brand - the very essence of what you represent and why.

This is the story of how we shaped the brand for the game "Kind Nature".

👇👇

#indiedev #gamedev Crafting a compelling brand identity is essential for captivating players and forming lasting connections.

With years of experience in developing style guides
(including our own) they all come with their unique challenges along the way.

Scared of starting a crowdfunding campaign for your game?

We did the reasarch, so you don't have to!

Here are 6 advantages of crowdfunding
+ some numbers:

🧵👇 1) Tap into massive, growing marketplace and attract new customers at fraction of the cost of traditional product launches

2) Validate a new product and improve it with customer feedback → low risk, low cost way to do market research and prove product viability

How to instantly grow the followers for your game's account:

--> Optimize your profile into one that proves your competence.

Read the thread for immediate action steps:
#indiedev #gamedev
🧵👇 - Show your players what they get when following you

- Imagine your profile as a newspaper or media outlet, each post needs to have a purpose towards the bigger goal of your page

- Pick 1 topic you or your game should be known for

This might shock you, but I am actually not a marketer.

Just teaching myself the skills I want to have to later build my own games better faster.

I studied computer science and then went self-taught artist and became an art lead through sheer willpower and dedication. Also I am a big introvert and most of the time get really drained, when I am at events or in large groups.

The last shocking truth about me is, that I was for a really long time a top 100 diablo 3 hardcore player.

Hey to all the new peepz!

I am Jacky! I am building my coaching transparently online.

What you can expect from me:

- Threads of my findings & what we do
- Talking about what I build
- game & biz dev

Here are some threads to give you an idea:

🧵👇🧵 You have an awesome game idea but your GIFs just don't look good?

Got you covered:

https://twitter.com/4040848583/status/1650770451751133187

"Are the GIFs for my game any good?..."

Is that you?

Here are 7 Steps to better game GIFs!
🧵👇

#gamedev #indiedev Making GIFs quick is an integral part of being able to market your game well.

Video content in general helps a lot in selling your idea.

Not every content is equal.
What makes good content great?

1) Pick a goal for your content first
2) Choose the right tool
3) test & track

We have just streamlined our entire Patch Note process and made the systems available for the devs in our program.

I created these patch notes in less than 30 mins.

Here is an overview of how we do it.
So you can build your own system.
🧵👇 First we have a few pre-written Patch Notes available for the devs in our program.

Some more detailed, some less.

Here you see one of our shortest Patch Note structures, you may use it, if you like.

Feeling unproductive?

Your game takes forever to finish?

I listed you a few fun productivity principles in the thread below!

🧵👇 Here is what you will learn:

- 90/10 Rule
- 80/20 rule
- "One Thing"
- "Kaizen"
- "Eat That Frog"
- "SMART"
- "Five Whys"

Let's go!

I'm looking for 5 qualified game devs who want to take their prototype from an early idea to secured funding in next 6 months.

Is this you?

Then 👇 We are building this program called the "Hero Journey".

The idea is based on the narrative concept of "the Hero's Journey", where we want to help game devs grow and help them create awesome games.

Fight through obstacles together and ultimately make good games.

You really only need 11 slides in your pitch deck.

Add a trailer and cover image for capturing attention.

Then you are at 13.

10 is a good number to reach.
15 is long.
If you have 20 it's a bad sign.

🧵👇Here is what you need in detail: People you pitch to will typically tell you what slides they need and what they want to see.

When you do your due diligence and inform yourself a little about them or write an email you usually get good responses.

Publishers and investors sometimes have different expectations

Here are 5 steps when outlining your SOPs for your game development:

1. Clarify the purpose and the audience (coder, artist, etc..)
2. Research
3. Outline
4. Draft and revise
5. Proofread

No clue what an SOP is?
Read on 👇🧵 An SOP (Standard Operating Procedure) is a written document that outlines the steps involved in a specific process, with the purpose of providing clear and consistent instructions to ensure that the process is executed in a consistent and efficient manner.

There are thousands of great templates for pitching your game.

I filtered through them, so YOU don't have to:

Here are my top 3 picks:

👇🧵

#gamedev #indiedev 1) Wargroove Pretend Pitch Deck by Cucklefish ✨

10~11 Slides, shows what it's all about and what's needed.

docs.google.com/presentation/d…

Like other entertainment industries, the games industry is all about relationships.

We are running our Hero Journey right now as an MVP (minimum viable product).

Which is pretty amazing to me.

It's all about trust. We not only trust in us, but into our Heroes as well.

I trust in our Heroes to give me feedback, while they trust in me to deliver 150%.

They need to know, that I want their best and nothing else.

It shows again, that you do not need perfect.

I am on Twitter, mostly to show the struggles as well as the good times of building a business.

Not everything always works flawlessly behind the scenes.

That's normal.

Last few days I have been struggling with our coaching platform, as one of their systems went down... I could not create additional courses for our behind the scenes systems.

I wanted to help our providers get their problem resolved as quickly as possible, sending them as much information as I could.

Because I knew...

"Is my game ever going to get finished?"

It's not uncommon for developers to worry about running out of time or resources before their game is completed.

Here is a list of strategies you can use to prevent running out of time:
👇🧵

#gamedev #indiedev 1. Plan and prioritize
Make a list of tasks that need to be completed and prioritize them based on importance and deadlines.

2. Set goals✨
Setting specific and achievable goals can help you stay focused and motivated.
Helps to track progress and make adjustments.
👇

There is always a risk that a game will not be successful.

Even if you have the best marketing, the most competent developers and the most beautiful art.

Here are a few steps to advance your success:

#gamedev #indiedev
🧵👇 1. Have a flexible vision.
It's important to listen to feedback, but having a vision of where you want to be on a personal level and your game on a financial level will help you in setting healthy long-term goals.

Are you a lazy #gamedev or #indiedev ?

Game development is often misunderstood as a "lazy" industry, with the perception being that developers just sit around playing games all day.

However, this could not be further from the truth for most of us.

Or is it?

🧵👇 What is commonly known as lazy?

- being unwilling to work, put in the time or make an effort.
- lack of discipline or motivation in regards to completing tasks or achieving goals.
- may prefer to take the easy way out or avoid work altogether

People have been asking what I am doing.

Here is a quick Hero Journey Overview:

✔ Helps you acqiore funding
✔ Helps you create playable prototype & pitch your game
✔ Position your game through core brand development 
✔ Learn how to talk about your game & grow an audience
👇 ✔ Gives you style guide with logo, illustration & pitch deck
✔ Pre-written email scripts
✔ Workbooks & Spreadsheets
✔ Video Content
✔ Cohort & community with coaching calls
✔ Feedback & accountability (buddy)
✔ And more...

👇

"What if no one will like my game?"

Sometimes I find it very helpful to look at the worst case scenario

It helps me calm down and put things in perspective

Most of the time, the worst case isn't so bad and is actually a lesson learned.

#gamedev #indiedev Personally, I've noticed that the worst-case scenarios always boil down to one of these:

- Fear of not being "good enough"
- Fear of rejection or failure or
- feeling insecure

It might be something different for you, but what helped me was...